question

_______ is the process and activities people engage in when searching for, selecting, purchasing, using, evaluating, and disposing of products and services so as to satisfy their needs and desires

answer

Consumer Behavior

question

_______ generally occurs during the first stage in the consumer decision making process

answer

Problem Recognition

question

Ilon loves his car and does everything necessary to keep the vehicle in top running condition. When he heard a strange popping noise under the hood, he knew the car needed the services of a mechanic. The noise triggered the ______ stage of the consumer decision making process

answer

Problem Recognition

question

Energizer batteries come with a tester on each battery that lets a user see if the battery needs to be replaced. This strategy is focused on reaching consumers at the ______ stage of the consumer decision making process

answer

Problem Recognition

question

The Hierarchy of needs theory was popularized by _______

answer

Abraham Maslow

question

According to Abraham Maslow's Hierarchy of needs theory, the basic level of needs is ______

answer

Physiological Needs

question

According to Abraham Maslow's Hierarchy of needs theory, the highest level of needs is ______

answer

Self Actualization Needs

question

Lower level needs such as hunger and thirst are important to marketers because these needs:

answer

Are an ongoing source of motivation for most consumer purchase behavior

question

________ is an approach to the structure and development of personality that focuses on the underlying motivations for human behavior

answer

Psychoanalytic Theory

question

An ad for Duncan Hines cake mixes advises consumers to "Tell them what is in your heart without saying a word" by preparing Duncan Hines Brownies for your family and close friends. Duncan Hines is claiming to help satisfy consumers' ______ need as defined by Maslow's hierarchy

answer

Social

question

During which stage of the consumer decision-making process are evoked sets and evaluative criteria relevant?

answer

Alternative evaluation

question

_________ views a consumer's attitude toward a brand as possessing a number of attributes that provide the basis on which consumers form their attitudes

answer

Multiattribute attitude model

question

________ occurs when consumer's expectations are either met or exceeded

answer

Satisfaction

question

In the post purchase evaluation stage, when performance of a product or service is below expectations, it would result in:

answer

Dissatisfaction

question

________ is a state of psychological tension or post-purchase doubt a consumer may experience after making a difficult purchase decision

answer

Cognitive dissonance

question

For which of the following products is the consumer most likely to experience cognitive dissonance

answer

Diamond Ring

question

Marketers can target sales promotion efforts to:

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All of the above

question

Marketing public relations (MPR) activities designed to support marketing objectives add value to the integrated marketing program by:

answer

Doing all of the above

question

Which of the following statements describes an advantage derived from the use of marketing public relations (MPR)?

answer

All of the above statements describe advantages derived from use of MPR

question

Automobile manufacturers Audi, Isuzu, and Suzuki have all experienced serious sales declines as a result of negative publicity. Publicity has such a powerful communications effect due to:

answer

Its perceived credibility

question

Public Relations campaigns must be evaluated in order to:

answer

Do all of the Above

question

An article in the Financial Times about Iressa, a new lung cancer drug made by AstraZeneca, said the drug was not the miracle drug it was supposed to be. The article described how the drug had been linked with 174 deaths in eight months and 300 cases of serious side effects. This is an example of:

answer

Negative publicity

question

generation of news about a person, product, or service that appears in broadcast or print media

answer

Publicity

question

When Doritos had a contest for consumers to make the best Superbowl ad, they were doing which of the following:

answer

Creating news when their is no news

question

All of the following are examples of consumer-oriented sales promotion activities EXCEPT:

answer

Trade shows

question

Among major packaged goods companies, the greatest percentage of the promotional budget is allocated to:

answer

Trade promotions

question

Which of the following developments have resulted in a transfer of power from manufacturers to retailers?

answer

Consolidation in grocery industry has resulted in larger chains with greater buying power and clout

question

Marketing planning and reward systems may lead to an increase in the use of sales promotion because sales promotions encourage:

answer

The use of price oriented promos to generate short term sales

question

MPR activities are used by public relations agencies to:

answer

Do none of the above

question

Which of the following is a characteristic of direct marketing?

answer

Products are sold directly to customer

question

What is an important source of demographic information for many direct marketers?

answer

US Census

question

The Prizm segmentation system organizes consumer information according to what criteria?

answer

Zip code

question

What is data mining?

answer

Using statistical formulas to find ideal customer type

question

What is one of the main disadvantages of using direct marketing media?

answer

Image Problems

question

Trade-oriented sales promotions are part of a promotional _____ strategy.

answer

Push

question

All of the following have contributed to the growth of direct marketing EXCEPT:

answer

Postage rate increases

question

One of the reasons for the recent, rapid growth of direct marketing in American society is due to the:

answer

increased use of consumer credit cards

question

All of the following factors have contributed to the increased attractiveness of direct marketing EXCEPT:

answer

The attractiveness of malls for family entertainment

question

Because public relations communications (publicity) are typically perceived as ______, they are not subject to the problems with clutter that are common to other forms of promotional communication

answer

news items

question

The difference between the monetary value of a nation's exports and imports is its:

answer

Balance of trade

question

The communications, transportation, financial and distribution networks of a country are part of its:

answer

Economic

question

A balance of trade deficit exists when the:

answer

monetary value of our imports exceeds that of our exports

question

customers

answer

25. Coupons, bonus packs, premiums and samples are promotional offers that are targeted toward:

question

Contests and dealer incentives Trade allowances Point-of-purchase displays Training programs Trade shows Cooperative advertising

answer

27. All of the following are examples of trade-oriented sales promotion activities EXCEPT:

question

Communicate distinctive brand attributes Contribute to the development and reinforcement of brand identity Build long term brand preference

answer

29. What is a "franchise-building" promotion?.

question

Accelerate the purchase decision process and Generate an immediate increase in sales

answer

30. What is a nonfranchise-building promotion?

question

infomercials, catalogs, websites, home shopping tv, telephone marketing, direct selling, tv spots, direct mail

answer

47. Which of the following is not a type of direct marketing media?

question

Monetary transactions

answer

48. Databases are often prioritized in terms of recency, frequency and

question

Direct Marketing Syndicates, technological advances, dependable delivery services, changing structure of society, consumer credit cards

answer

49. The use of direct marketing has increased in recent years because of all of the following reasons except:

question

Consumer response, make the sale, measure effectiveness by calculating cost per order

answer

50. What is the main objective for direct marketing?

question

Stage of economic development Economic infrastructure Standard of living Per capita income Distribution of wealth Currency stability Exchange rates

answer

61. Which of the following is a part of the economic environment of a foreign country?

question

Language Lifestyles Values Norms and customs Ethics and moral standards Taboos

answer

62. Which of the following is a cultural factor affecting international marketing?

question

Language Lifestyles Values Norms and customs Ethics and moral standards Taboos

answer

63. _____ is an example of a cultural factor affecting international marketing.

question

Size of population Number of households Household size Age distribution Occupation distribution Education levels Employment rate Income levels

answer

64. Which of the following forms a part of the demographic environment of a country?

question

present and future potential for consuming

answer

66. For companies wishing to enter a new market, a country's economic conditions indicate its ____, since products and services can be sold only to countries where there is enough income to buy them.

question

demographic

answer

67. Factors such as size of the population, age distribution, education, and income levels are part of a country's _____ characteristics.

question

demographic

answer

68. In the past few years, international toy manufacturers have been targeting the South American market as a result of the growth in the youngest segment of the population. Which of the following factors has influenced this decision?

question

Cultural

answer

70. _____ variables marketers must consider include language, customs, tastes, attitudes, lifestyles, values, and ethical/moral standards.

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