MKT quiz 2 – Flashcards
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Three basic tasks of all managers
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planning,implementation, and control
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____ is the managerial process of developing and maintaining a match between an organization's resources and its market opportunities
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Strategic(management) planning
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"Target marketing", in contrast to "mass marketing"
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none of these answers is correct
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Marketing managers should view potential customers as
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grouped into segments of similar consumers
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NOT one of the four variables in marketing mix
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Payment
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"product" concerned with
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All of these might be involved with product
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"place" is not concerned with
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Sales REPs
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Marketing strategy decisions conerning promotion include decisions about
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Training for salespeople
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"marketing plan' is
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marketing strategy-plus the time-related details for carrying it out
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Marketing program
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blends all of a firm's marketing plans into one big plan
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Blends all of the firm's marketing plans into one big plan
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Marketing program
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Ford's marketing strategy highlights
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creative strategy planning is needed for survival
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A S.W.O.T. analysis includes
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All of these are included
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Wendy's continues to come out with new offering like stuffed pitas
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Product development
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Hewlett-packard decided that too many other companies were attracting its customers by advertising their computer printers as
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Product development
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Cheese manufacturer,Ashe mountain corp
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Diversification
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Companies are likely to be most familiar with their own operations ____
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market penetration
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Marketing managers refers to operational decisions, rather than strategy dicsions
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"newspaper ads will be more cost effective than 30 sec radio ads-- given the price increase for radio this month"
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___ refers to putting marketing plans into operation
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Implementation
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When ranked in importance from greatest to least, the four Ps line up
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The four Ps are equal importance
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Owner of the new sharp scissors hair salon gave coupons to potential customers walking by
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Sales Promation
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Sales promotion
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Tries to help the personal sellign and mass selling people
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Target marketing in contrast to mass marketing
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tailors a marketing mix to fit some specific group of customers
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Marketing strategies
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are not whole-company plans
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Marketing strategy
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Specifies a target market and a related marketing mix
