Chapter 5: Analyzing the Marketing Environment – Flashcards

macro-environmental factors

culture

country culture

A firm's macroenvironment includes all of the following EXCEPT a. competition. b. political/legal issues. c. economics. d. culture. e. demographics.

Which ethnic group in the U.S. tends to earn more, have more schooling, and be more likely to be professionally employed or own a business?

Laws that prohibit the formation of monopolies or alliances that would damage a competitive marketplace benefit consumers through

Gretchen has a job that requires working late several nights a week. This puts a lot of strain on her to find time to shop and prepare meals for her family. Grocery stores recognize the importance of consumers like Gretchen and have responded in all of the following ways except a. developing meals with precut and premeasured ingredients that would allow Gretchen to cook them at home. b. advertising their products heavily on daytime television. c. creating ready-to-eat meals that would allow Gretchen to have freshly prepared meals. d. staying open late. e. using creative checkout procedures so Gretchen can finish her shopping quickly.

Christy, who was born in 1955, advocated for casual Friday at her workplace. Christy is a member of which generational cohort?

regional culture

demographics

generational cohort

Generation Z (Gen Z)

Generation Y (Gen Y)

Millennials

Generation X (Gen X)

Baby Boomers

green marketing

greenwashing

inflation

foreign currency fluctuations

interest rates

political/regulatory environment

Part of the social trend toward health and wellness is a concern about the increasing degree of obesity in the United States. Related to this, the text notes the increasing popularity of

Successful firms focus their efforts on satisfying customer needs that

One drawback to marketing products on smartphones compared to other kinds of web experiences is

The United States has often been called the melting pot society, integrating people from many cultures into the social fabric of the country. The challenge for marketers is to determine whether a group's culture

One of the goals of value-based marketing is

Which of the following is an example of greenwashing? a. The Smiths installed energy-saving light bulbs in their rental apartment buildings. b. The corner Laundromat only stocks phosphate-free detergent in its vending machines. c. A company charges more for a hybrid car than for a similar gas model. d. A company donates money to a school reading project so it can advertise itself as environmentally friendly. e. A company markets a product made from recycled glass bottles.

Which generation is also known as Millennials?

Which statement about the changing ethnicity in the United States is TRUE? a. In spite of increases in the Hispanic population, Hispanic buying power is expected to maintain its current level. b. Asian Americans are the slowest growing minority population. c. African American U.S. households are more affluent than previous studies suggested. d. Hispanics differ vastly from other groups in America in terms of consumer behavior. e. Minorities now represent almost half of the population in the United States.

The shared meanings, beliefs, morals, values, and customs of a group of people constitute their

Which of these is a macroenvironmental factor?

Yuri is considering a new promotional campaign in which he will compare his products to those of his competitors. Before initiating the promotional campaign, Yuri will likely assess his competitors' strengths, weaknesses, and