question

The north american free trade agreement (NAFTA) did all the following except:

answer

substancially reduced economic growth in Mexico

question

Which method of entering the global market place would be least risky?

answer

exporting

question

the first step in creating the global marketing mix is to:

answer

develop a thorough understanding of the global TARGET market.

question

the processes consumers use when making purchase decisions are called:

answer

consumer behavior

question

sam was driving when someone ran a stop sign and totaled his car. what stage of the consumer-decision making process does this represent?

answer

1 - needs recognition <---------- this one 2 - information search 3 - evaluate alternatives 4 - purchase 5 - post purchase behavior

question

rod saw a television commercial for a honda S2000 and wants to test-drive one. the commercial is an example of a(n) ____________ stimulus.

answer

external

question

the steps of the consumer decision making process in order:

answer

1 - need recognition 2 - information search 3 - evaluate alternatives 4 - purchase 5 - post purchase behavior

question

john is throwing a party tonight and needs to order a couple pizzas. these three restaurants represent john's _____________ .

answer

evoked set

question

Rose is narrowing the number of available choices by using a ________ .

answer

cutoff

question

Inner tension that consumer experiences after recognizing an inconsistency between behavior and values or opinions is referred to as ________ _________ .

answer

cognitive dissonance

question

the amount of time and effort a buyer invests in the search, evaluation, and decision processes of consumer behavior:

answer

involvement

question

a marketing manager would expect his or her product to be a high-involvement product for most consumers if it:

answer

requires substantial financial investment

question

the fact that mothers in japan feed their babies freeze-dried sardines and rice, while most do not, indicates that _________ influences consumer decision-making.

answer

culture

question

an enduring belief that a specific mode of conduct is personally or socially preferable to an alternative mode of conduct:

answer

value

question

UGG has a portion of its website featuring photographs of celebrities wearing UGGS. This is an example of __________ ________ .

answer

opinion leaders

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business marketing does not include goods and services that:

answer

are used for personal consumption

question

a measure of websites' effectiveness and is calculated by multiplying the (frequency of visits) by (the number of pages viewed during each visit)

answer

stickiness (frequency of visits) x (# of visits) = stickiness

question

the elimination of intermediaries such as wholesalers or distributors from a marketing channel is referred to as:

answer

disintermediation

question

type of strategic alliance commonly found in japan

answer

keiretsu

question

businesses that buy finished goods and sell them for a profit:

answer

resellers

question

the US government is:

answer

the world's largest single consumer

question

imagine that you are the research director of a major industrial marketing firm. which of the following codes might you use?

answer

7432

question

managers can use the NAICS data to:

answer

identify potential new customers

question

the distribution structure in business marketing is typically ______ .

answer

direct

question

GM buys engines for use in its vehicles from borg wagner, which in turn buys many of the vehicles it needs from GM. This is an example of __________ .

answer

reciprocity

question

the ________ ________ is the sell of all persons in an organization who become involved in the purchasing process.

answer

buyer center

question

which of the following is the best example of a modified re-buy situation?

answer

the purchase of three large screen computer monitors to replace smaller monitors.

question

a market is people or organizations that have:

answer

needs, wants, ability, and willingness to BUY.

question

the purpose of market segmentation is to:

answer

enable the market to tailor marketing mix to meet the needs of one or more specific groups.

question

to be useful, a segmentation scheme must produce segments that meet which four basic criteria?

answer

substantially identifiability measurability accessibility & responsiveness

question

the coca-cola company has over 450 brands in over 145 countries. it uses ____________ segmentation in this marketing strategy.

answer

geographic

question

marketers use _________ to segment markets because this information is widely available, and factors such as age or gender are often related to consumer purchasing and consumption behavior.

answer

demographics

question

which type of demographic segmentation are "deals" using?

answer

income

question

a series of stages determined by a combination of age, marital status, and the presence or absence of children is known as the:

answer

family life cycle

question

Miller Lite's long running "great taste, less filling" advertising campaign was ranked in "advertising age" magazine as the 8th best advertising campaign in history. Miller lite was using __________ ___________ in this ad campaign.

answer

benefit segmentation

question

what does the 80/20 principle propose?

answer

roughly 20% of a firm's customers purchase 80% of the sales volume of product.

question

firms can be categorized by the type of purchasing strategy they use. _____________ contact familiar suppliers and place an order with the first supplier that can meet (satisfy) product and delivery requirements.

answer

satisficers

question

market segmentation...

answer

...should be redone periodically.

question

a __________ _________ is a group of people or organizations for which an organization designs, implements, and maintains a marketing mix.

answer

target market

question

which target marketing strategy views the market as one big market with no individual segments and thus uses a single marketing mix?

answer

undifferentiated

question

individuals and organizations utilizing a global vision to effectively market goods and services ACROSS THE WORLD are engaged in:

answer

global marketing

question

basketball is played nearly everywhere in the world and is an easily understood sport. this is an example of:

answer

practicing global marketing

question

many people fear world trade because it:

answer

causes some people to lose their jobs as production shifts abroad.

question

apple inc. has partnerships with wireless carriers in japan, spain, and a handful of european countries. apple is a:

answer

multinational corporation

question

the patton awning company produces tents, tarps, awnings, and other canvas products. the firm is in the first stage of creating global business because it:

answer

operates in one country and sells to another.

question

the victorinox swiss army knife is found all over the world. it is manufactured and marketed similarly to all consumers. victroinox uses a:

answer

global marketing standardization approach

question

muslim countries are receptive to most disney products, but they asked to not include piglet when they sell their characters as toys because pork is believed to be unclean by muslims. this is an example of:

answer

cultural factor

question

which of the following is an important cultural factor that should be considered by global marketers?

answer

language

question

consumers purchasing an automobile in hong kong must pay 100% tax on it. this tax is imposed by the government on all automobiles ENTERING the country and is called a(n):

answer

tariff

question

several arab nations refuse to allow coca-cola products to be sold within their borders because of the company's distribution ships in israel. this is an example of a:

answer

boycott

MKT 3013 – Principles of Marketing – Exam 2 – Flashcards

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