HFT 2500 Ch 16 – Flashcards
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To effectively use data mining and to be useful, the data stored in a database must be
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accurate
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Which of the following is a reason that direct marketing has grown?
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Precision targeting
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Making direct connections with carefully targeted individual consumers to both obtain an immediate response and cultivate lasting customer relationships is known as:
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Direct marketing
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T/F Search-related or contextual advertising is not a growth area for online advertising.
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False
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When dealing with issues of Internet privacy, the group we have to be the most concerned about is:
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The children
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Choose the best option: Effective direct marketing begins with a good ____________
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Customer database
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Online _________ is perhaps the number-one e-commerce concern.
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Privacy
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The largest advertising media is:
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Television
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A central repository of an organization's customer information is known as:
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Data Warehouse
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T/F Online security is perhaps the number-one e-commerce concern
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True
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OnQ is a technology platform developed by ________ to manage information on guests across all its brands.
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Hilton
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T/F Pop-up ads are the Internet version of word-of-mouth marketing that are so infectious that customers will want to pass them along to friends.
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False
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T/F Viral marketing can be very expensive and is ineffective.
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False
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The most powerful approach to integrated direct marketing is:
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Multiple-vehicle, multiple-stage
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Interchanges of ideas in forums and Internet news groups are functions of which domain?
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customer to customer
