CIS 761 Test 10 – Flashcards
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Net marketplaces
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are industry owned or operate as independent --intermediaries between buyers and sellers.
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In the affiliate revenue model, firms derive revenue by selling information or services through partner e-commerce sites.
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False
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Which of the following social commerce features allows social network sites to gather and distribute to others information about which products a user likes and dislikes?
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network notification
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Which of the following Internet business models does Amazon.com use?
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e-tailer
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What is the primary benefit to consumers of disintermediation?
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lower costs
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Which of the following is a marketing format that uses banner ads and pop-ups with interactive features?
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display ads
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Which of the following marketing formats is sales oriented, rather than branding oriented or a mix?
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search engine
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Price transparency refers to the ability of consumers to discover what merchants actually pay for products.
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False
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All of the following are activities related to establishing a Web presence except for
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newsletters
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All of the following are unique features of e-commerce technology, except
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universality
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EDI standards that take advantage of network communications have yet to be fully implemented at the industry level.
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true
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What is the difference between personalization and customization, as applied to e-commerce technologies?
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Personalization refers to adjusting marketing messages for a consumer; customization refers to adjusting a product or service based on a user's preferences.
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An example of the portal business model is Facebook.
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False
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Which of the following best describes the digital social graph?
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A mapping of all online social relationships
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Traditional online marketing, such as display ads, is still the majority of all online marketing.
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True
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Advertising networks track a user's behavior at thousands of Web sites.
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True
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Retail consumer e-commerce is growing at single-digit rates.
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False
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The effort required to locate a suitable product is called
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search costs
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A new social mobile app you are developing allows users to find friends who are logged in and within a 10-mile radius. This would be categorized as a ________ service.
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geoinfo
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Indirect goods are not involved firsthand in the production process.
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True
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E-commerce refers simply to the use of the Internet and the Web to transact business.
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True
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Web personalization is used primarily as a major marketing tool.
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True
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Rich media advertisements are a sales-oriented marketing format.
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False
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Goods that are involved in the actual production process are referred to as
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direct goods
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In planning a robust e-commerce presence, you will want to consider the blog platform as part of your ________ presence.
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social media
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Switching costs are the merchants' costs of changing prices.
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False
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Compared to traditional goods, digital goods have
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higher transaction costs.
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Which of the following is not one of four types of presence to be considered when building an E-commerce presence?
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corporate
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Which of the following is a milestone for the Web site development phase of building an e-commerce presence?
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Web site plan
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A marketplace extended beyond traditional boundaries and removed from a temporal and geographic location is called a(n)
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marketspace
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In the ________ revenue models, a firm offers some services for free but charges a subscription fee for premium services.
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freemium
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Which of the following statements about m-commerce is not true?
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In 2014, the main areas of growth are in online banking and location-based services.
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Geoadvertising sends ads to users based on their
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GPS location
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The lowered costs of information storage, processing, and communication, along with the improvement of data quality, has resulted in which unique quality of e-commerce?
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info density
