Question 1

The purpose of conscious marketing is to make a product by selling products and services.

Accepted Answer

False

Question 2

Marketing ethics is concerned with distinguishing between right and wrong actions and decisions that arise in a business setting, according to broad and well-established moral and ethical principles that might arise in a business setting, and any special duties or obligations that apply to persons engaged in commerce.

Accepted Answer

False

Question 3

Marketing ethics can involve societal issues such as the sale of products or services that may damage the environment or global issues such as the use of child labor.

Accepted Answer

True

Question 4

The consideration of stakeholders and their interdependence is one of the four overriding principles of conscious marketing.

Accepted Answer

True

Question 5

Key corporate social responsibility (CSR) stakeholders include employees, customers, the marketplace, and society.

Accepted Answer

True

Question 6

When Walmart pressured its vendors to supply it with environmentally friendly merchandise with labels to prove it, this most relates to the concept of sustainability.

Accepted Answer

True

Question 7

One way in which conscious marketing differs from corporate social responsibility (CSR) is that CSR takes a holistic, ecosystem view of business as a complex, adaptive system.

Accepted Answer

False

Question 8

From a conscious marketing perspective, social responsibility is at the core of the business through the higher purpose and viewing the community and the environment as stakeholders.

Accepted Answer

True

Question 9

Coca-Cola spent $102 million through The Coca-Cola Campaign focusing on water stewardship, healthy and active lifestyles, community recycling, and education. This is an illustration of a CSR program.

Accepted Answer

True

Question 10

The first step in ethical decision making is to gather information and identify stakeholders.

Accepted Answer

False

Question 11

The Golden Rule test asks the question, \"Would I like to be on the receiving end of this action and all its potential consequences?\"

Accepted Answer

True

Question 12

A roofing company agreed to complete a job in one week and collected a 50 percent deposit, but never showed up to do the job. The same roofing company then donated $6,000 to a local children\'s hospital. The roofing company could be considered socially responsible.

Accepted Answer

True

Question 13

BlendMate, a firm that manufactures high-end blenders, donates $10 per blender sold to a local food bank. This is a form of corporate social responsibility.

Accepted Answer

True

Question 14

Ethos Water donates 2 percent of its profits to children in need of clean water. This action demonstrates that Ethos Water is a firm with a strong ethical climate.

Accepted Answer

False

Question 15

Corporate social responsibility refers to the coordinated actions of government organizations to address the ethical, social, and environmental impacts of business operations.

Accepted Answer

False

Question 16

Among the key differences between conscious marketing and CSR is the unique view on shareholders that is absolutely critical to CSR.

Accepted Answer

False

Question 17

Stakeholders typically include the firm\'s employees and their families, customer groups, members of the community, the environment, and the firm\'s partners and competitors.

Accepted Answer

True

Question 18

Brainstorming in the ethical decision-making framework occurs immediately following the identification of issues.

Accepted Answer

False

Question 19

Badger Hardware was planning on raising the pay of its managers, but not its frontline employees. To determine the potential ethical issues, it should first identify the issues involved so that it can gather facts related to those issues.

Accepted Answer

True

Question 20

A common view in today\'s business climate is that the only responsibility of a business is to its shareholders, so its only purpose is to make a profit.

Accepted Answer

False

Question 21

Tipco Computer Company decided to market its tablet computers to preschoolers, even though the tablets were better suited for much older children. This potentially unethical activity takes place during the control phase of the strategic marketing planning process.

Accepted Answer

False

Question 22

Once the marketing strategy is implemented, controls must be in place to be certain that the firm has actually done what it has set out to do.

Accepted Answer

True

Question 23

An example in the text describes a campaign by Grey Poupon that involved a Facebook campaign targeted toward people who had \"good taste.\" The campaign was criticized for privacy issues that made it unethical. This occurred during the implementation phase of the strategic marketing planning process.

Accepted Answer

True

Question 24

The most basic corporate social responsibility to employees is to ensure the highest pay for the work performed.

Accepted Answer

False

Question 25

Pepsi has cooperated with America on the Move to improve many of its products and their labels, such as reducing the saturated fat in its Frito-Lay Ruffles. This form of social responsibility most directly impacts shareholders.

Accepted Answer

False

Question 26

Business ethics and marketing ethics are synonymous terms.

Accepted Answer

False

Question 27

Conscious marketing encompasses all of the following overriding principles except

Accepted Answer

recognition of the company\'s bottom line

Question 28

Business ethics is concerned with all of the following except

Accepted Answer

societal issues such as the sale of products or services that may damage the environment

Question 29

The sale of products that may damage the environment, the use of sweatshop labor, and the marketing of dangerous products are examples of

Accepted Answer

marketing ethical issues.

Question 30

When Walmart issued new standards for livestock products that were raised on food without antibiotics or artificial growth hormones, it considered multiple ______, including the ranchers that supply the food, its customers, and animal welfare groups.

Accepted Answer

stakeholders

Question 31

All of the following are included in the decision-making metric except

Accepted Answer

the likability test

Question 32

____________ provides a detailed, multipronged \"Statement of Ethics\" that can serve as a foundation for marketers.

Accepted Answer

The American Marketing Association

Question 33

In the ethical decision-making metric, the question that asks \"Would I want the person I admire most to see me doing this?\" applies to the

Accepted Answer

admired observer test.

Question 34

The _________ for natural skin care company Burt\'s Bees is to \"create natural, Earth-friendly personal care products formulated to help you maximize your well-being and that of the world around you.\"

Accepted Answer

mission statement.

Question 35

In the ___________ stage, a firm will decide what level of commitment to its ethical policies and standards it is willing to declare publicly and how the firm plans to balance the needs of its various stakeholders.

Accepted Answer

planning

Question 36

Which of the following statements regarding corporate social responsibility is true?

Accepted Answer

It sees limited overlap between the business and society, and between business and the planet.

Question 37

Which of the following statements regarding conscious marketing is correct?

Accepted Answer

It recognizes that business is a subset of society, and that society is a subset of the planet.

Question 38

When marketers work in controversial or polluting industries such as tobacco or fossil fuels, their central activities largely bar them from becoming

Accepted Answer

conscious marketers.

Question 39

Which of the following descriptions embodies conscious marketing principles?

Accepted Answer

both ethically and socially responsible

Question 40

New real estate disclosure regulations require sellers and their agents to tell prospective buyers about any existing problems with the property. Previously, they were expected only to answer buyers\' questions. The new regulation addressed the marketing ethics problem of

Accepted Answer

withholding information.

Question 41

When making decisions, managers often have to decide between doing what is beneficial for them (and possibly the firm) in the short run, and doing what is right and beneficial for the firm and for society in the long run. To address this conflict, a firm

Accepted Answer

must align the short-term goals of each employee with the long-term, overriding goals of the firm.

Question 42

To avoid having ethical situations become problematic for a firm, the short-term goals of each employee must

Accepted Answer

be aligned with the long-term goals of the firm.

Question 43

Compared to the average company, firms with strong ethical climates tend to

Accepted Answer

be more socially responsible.

Question 44

Courses of action such as halting the market research project, making responses anonymous, and instituting training on the AMA Code of Ethics for all researchers would be identified during the __________ stage.

Accepted Answer

brainstorming

Question 45

The XYZ firm is in Step 4 of its ethical decision-making process. Executives were asked to take the Publicity test using an ethical-decision making metric. All scores were in the \"No\" column. What does this mean?

Accepted Answer

The situation is ethically troubling to the executives.

Question 46

Ironically, while the leaders of Enron Corporation were manipulating the company\'s finances for their personal benefit, the company was a major donor to Houston area charities. Enron had unethical business practices, but was also

Accepted Answer

demonstrating corporate social responsibility.

Question 47

The ethical decision-making framework includes all of the following steps except

Accepted Answer

promote the firm\'s corporate social responsibility efforts.

Question 48

Garrett has just purchased a beer distributorship. He wants to increase the visibility of his firm in local markets, but he knows there are a number of regulations and socially accepted practices associated with promoting alcoholic beverages. The first thing Garrett should do is to

Accepted Answer

identify issues that need to be addressed.

Question 49

Hisaoki picks up the local newspaper and reads a stinging letter to the editor criticizing his beverage company for supporting a sporting event for children with disabilities. The letter writer is critical of a banner displayed at the event with the logos of alcoholic beverages and Hisaoki\'s company name. Hisaoki never considered that this problem might arise. Hisaoki\'s company failed to

Accepted Answer

identify issues.

Question 50

Many corporations are shifting from defined benefit to defined contribution retirement programs. When considering changes to retirement programs, the primary stakeholders are the

Accepted Answer

employees.

Question 51

When Bernie Ebbers, WorldCom\'s CEO, was convicted of financial crimes, WorldCom was forced to merge with MCI. One of the ramifications of this merger was the loss of WorldCom\'s sponsorship of the Sea Pines Heritage PGA golf tournament. The tournament funds the Heritage Foundation, a major community charity. This example illustrates

Accepted Answer

that the impact of unethical actions can reach far beyond the corporation.

Question 52

All of the following statements regarding corporate social responsibility are true except

Accepted Answer

a firm\'s responsibilities to society are not associated with the demands, expectations, requirements, and desires of various stakeholders.

Question 53

The Harvest County School Board is concerned about deteriorating school facilities, combined with a shrinking budget. The board began by studying the issue, and then identified parents, children, teachers, staff, and taxpayers as groups who have a vested interest in the problem. The school board has listened to each group\'s concerns. In the ethical decision-making framework, its next action should be to

Accepted Answer

engage in brainstorming alternatives.

Question 54

After a firm has identified the various stakeholders and their issues and gathered available data related to an ethical decision-making situation, __________ should engage in brainstorming and evaluating alternatives.

Accepted Answer

all parties relevant to the decision

Question 55

After a firm has identified the various stakeholders and their issues and gathered available data related to an ethical decision-making situation, all parties relevant to the decision should

Accepted Answer

brainstorm for alternatives.

Question 56

After a firm has identified the various stakeholders and their issues and gathered the available data, all parties relevant to the decision should engage in brainstorming and evaluating alternatives. __________ then review and refine these alternatives, and choose a course of action.

Accepted Answer

Company leaders and managers

Question 57

Darwin\'s company is facing a difficult ethical issue. The firm has identified the various stakeholders and their issues and gathered the available data. Everyone with an interest in the issue has engaged in brainstorming and evaluating alternatives. Management reviewed and refined the alternatives. It should now choose the course of action that

Accepted Answer

seems best after weighing the concerns of all stakeholders.

Question 58

Rock-Bend Company is considering buying out a competing firm and closing most of the competitor\'s factories. The firm has identified the various stakeholders and their issues and gathered the available data. Everyone with an interest in the issue has engaged in brainstorming and evaluating alternatives. Management reviewed and refined the alternatives, and then chose a course of action. If the managers are not confident about the decision, they should

Accepted Answer

reexamine their alternatives.

Question 59

Imagine the use (or misuse) of data collected from consumers by a marketing research firm. One of the issues that might arise is the way the data are collected. At what step in the framework for ethical decision making would this issue be identified by tthe marketing research firm?

Accepted Answer

Step 1

Question 60

Denny is considering the question, \"Did our actions have a negative impact on any stakeholder group?\" Denny is addressing marketing ethical issues in the __________ phase of the strategic marketing planning process.

Accepted Answer

control

Question 61

Every year, General Mills issues a report discussing how the firm has performed against its own standards of conscious marketing. This report is part of General Mills\'s __________ phase of its strategic marketing planning process.

Accepted Answer

control

Question 62

Charges that firms are using \"sweatshop\" labor to produce their products are likely to occur during the __________ phase of the strategic marketing planning process.

Accepted Answer

implementation

Question 63

Marketers that include ethical policies and standards in the firm\'s mission or vision statements are introducing these concepts at which stage of the strategic marketing planning process?

Accepted Answer

planning phase

Question 64

During the __________ phase of the strategic marketing planning process, marketers utilize systems to check whether each conscious marketing issue raised in earlier phases was addressed.

Accepted Answer

control

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