Burberry Investigative Report and Competitors Essay Example

as widespread locations. Based in London, Burberry specializes in selling apparel, accessories, fragrances, and home furnishings. The brand operates almost 290 retail and outlet stores across the US and licenses over 100 others globally. Founded in 1967 by Ralph Lauren who currently holds a 90% stake in the company, Polo Ralph Lauren is also based in New York City.

Ralph Lauren and Burberry share a comparable lifestyle image, as Ralph Lauren holds multiple licenses. Founded in 1849, House of Fraser is a private department store that provides home decor, electronic products, clothing and accessories for all ages. With approximately 60 stores all over the United Kingdom, it poses as a second major competitor to Burberry since it reaches out to a wider target audience within the UK.

House of Fraser and Burberry have the same type of customer, fashion-conscious and seeking comfort. Escada is a German public company that was established in the early 1976 and specializes in creating women's apparel, leather goods, footwear, and accessories. The company operates around 515 stores that are both owned and franchised globally, offering high-quality branded merchandise and prizes to customers.

Burberry's competition comes from companies like Escada, Ralph Lauren, and House of Fraser. These competitors all focus on providing high-quality and unique fashion options for upscale female customers. They showcase expertly-tailored silhouettes and use intricate fabrics in their merchandise. Additionally, all of these companies face common threats, such as changes in weather patterns.

The impact on sales and traditional merchandise rotation is a critical factor for fashion companies, while the country's economic status, particularly during a recession, poses another major threat. Burberry Group remains competitive through its diverse range of merchandise

categories and ability to provide product versatility.
Source: Burberry Group. (2008).

Accessed on February 1, 2008, from http://premium.hoovers.com/subscribe/co/factsheet/xhtml?ID=rftsryhyjhtxsyx, the Hoovers website provides information on Burberry Limited through their Burberry USA page in 2008.

The website for Burberry, which can be found at http://www.burberryusaonline.com/home/index.jsp, was accessed on February 4, 2008. Furthermore, there is another brand known as Escada.

(2008). The Escada Home website was accessed on March 7, 2008 from http://www.escada.com.

The House of Fraser website provides a company profile of Escada: http://www.escada.com/home/? st=eg. The information was retrieved on March 3, 2008.The link to Ralph Lauren's page on the House of Fraser website is:
houseoffraser.co.uk/on/demandware.store/Sites-hof-Site/default/Link-Page?cid=HoF_9.0_ABOUT_HOF Ralph Lauren.The "About Us" section of Ralph Lauren's website provided knowledge on the establishment date and background information about the company on March 7, 2008. A hyperlink to their website was also included, and the source link can be found at http://about.ralphlauren.com/default with all and contents intact.The HTML tag

contains the link "asp?ab=footer_aboutus".