Walmart offers many different private-label brands including Sam’s Choice, Equate, and Ol’ Roy.

Question
Walmart offers many different private-label brands including Sam’s Choice, Equate, and Ol’ Roy. Overall, what is the primary reason that Walmart would offer these and other private-label brands? – Q/A (Question and Answer)

Test Answer

Answer:

increased profit margin

Recource MKTG strategy and policy-Test 3- Chapter 6-7

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