Lifebuoy offers a range of products that provide excellent germ protection and cleansing. The classic red bar soap has a distinctive phenol smell that is synonymous with cleanliness. The Body Wash is formulated to protect against clogged pores, over-drying, and infection-causing germs. The ActiFresh variant provides long-lasting freshness after a bath, protecting against odor-causing germs. The Hand Wash offers hospital-strength germ protection and generates a rich lather. The ActiFresh Hand Wash provides proven protection against harmful germs and persistent kitchen odors. For men, the specially formulated Body Washes protect against body odor and excess oil and sweat, providing deodorizing and hydrating benefits. Lifebuoy has successfully repositioned itself as a quality antibacterial soap with an improved fragrance.
Lifebuoy is an exception to the rule of companies faili
...ng to adapt to shifting market trends. They have successfully updated their classic hard red brick shaped soap with a new signature shape that makes it easier to hold and use. Additionally, the brand team has developed a new formula that provides even better germ protection and creates a rich lather on the skin. They have also replaced the characteristic medicated, carbolic smell with a more contemporary 'health' fragrance. Today, Lifebuoy offers a range of hygiene and health solutions for families, including bar soaps, hand wash liquids, and liquid shower gels. One of their recent innovations addresses the top skin hygiene and health concern for teens with oily and acne-prone skin. Their Clear Skin bar soap is formulated using radical new technology that is clinically proven to reduce even severe acne by 70% in 6 weeks with regular use twice a day. The brand name itself, Lifebuoy, is a guarante
of protection when one is threatened, embodying the core promise of unbeatable protection and commitment to support life.A campaign called 'Clean hands help guard health' was launched in the 1930s in the US to promote the use of Lifebuoy soap to eliminate harmful germs from hands, which can lead to health problems. Today, a similar campaign continues through Lifebuoy's ongoing hygiene education program across various countries including India, Bangladesh, Pakistan, Sri Lanka, Indonesia and Vietnam. Recently, Lifebuoy reduced the price of their mass soap brand, with the 90gm bar decreasing from Rs13 to Rs12 and the 150g bar decreasing from Rs15 to Rs14. They also reduced the price of their small pack of Lifebuoy by one rupee to Rs5.
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