3600 Ch 1 – Flashcard

question

The internet consists of all of the following except ________.
answer

a central mainframe
question

A network that runs internally in an organization but uses internet standards and browsers is known as ________.
answer

an intranet
question

All of the following are technical roles of the internet except ________.
answer

content providers
question

According to the book, ________ is the country with highest percentage of internet users.
answer

Norway
question

It is expected that the “e” in e-business and e-marketing will eventually be dropped, as electronic practices become more standard. T/F
answer

True
question

E-marketing affects traditional marketing in which of the following ways? a. increases efficiency of traditional marketing functions b. technologically transforms marketing strategies c. decreases the reach of marketing campaigns d. both A and B
answer

both A and B
question

________ is the subset of e-business focused on transactions.
answer

E-commerce
question

All of the following e-marketing technologies exist without the World Wide Web, except _______.
answer

electronic data interchange
question

E-marketing refers to the result of information technology applied to traditional marketing. T/F
answer

True
question

A problem marketers have in integrating the internet and traditional marketing strategies is ________.
answer

Web sites are not always consistent with offline brand information
question

________ are specific measures designed to determine web site success in terms of various factors, such as number of site visitors, length of time spent browsing a site, number of comments posted, and time spent watching a video.
answer

Metrics
question

The term blog refers to online diaries, or journals, that are updated and shared on Web pages. T/F
answer

True
question

Electronic marketing relies solely upon Web-based technology. T/F
answer

False
question

Internet properties, or characteristics, that impact marketing include________. a. global reach b. market deconstruction c. task automation d. all of the above
answer

all of the above
question

Web 1.0’s “Tipping Point
answer

In 1993 When Web Pages and Browsers first appeared.
question

Web 2.0 is the second generation of internet technology and includes _________?
answer

social media and UGM/UGC (user generated media/content): Blogs Social networking Photo and video sharing
question

The internet has shifted power from sellers to buyers. T/F
answer

True
question

As consumers become more demanding, the internet is a good way to deliver customer value because ________.
answer

customers gain access to information and entertainment on demand
question

Why was there a powershift from Buyers to Sellers?
answer

– Consumers trust each other more than companies – Market & Media Fragmentation – Connections are critical
question

What were the Key Elements of the Web 2.0 Landscape?
answer

Power shift from buyers to sellers – more choices, more information. Customer Engagement, Participation and Co-creation Inbound Marketing The long tail – selling small quantities of a large number of differing products – Amazon.
question

The newest technologies allow marketers to focus on user:
answer

Engagement – creating connections with customers. Participation – uploading comments, photos and videos. Co-creation – Ex. Software beta testing, Doritos create your own commercial contest
question

The Future: Stepping Stones to Web 3.0
answer

Wireless networking is continuing to rapidly expand Appliances are converging and becoming “smart.” Lines between traditional and new media are blurring. “Big Data”, Cloud Computing, Wearable Computing
question

What is the Meaning of Appliance Convergence:
answer

The receiving appliance is separate from the media type. -Computers, Tablets, and Phones can receive live radio and TV. -Cell phones and TV sets can receive the Web.
question

How do experts characterize Web 3.0?
answer

The mobile device will be the primary Internet connection tool by 2020 (Pew Research, 2012). Interactive media will cannibalize traditional media (Forrester Research, 2013). Web 3.0 will ultimately be seen as applications which are pieced together run on any device, are very fast and are distributed virtually (Eric Schmidt, Google Chairman).

Get instant access to
all materials

Become a Member