question

Serves as an entry point into the feature story

answer

Drop cap

question

Large, catchy words, often enhanced by graphics

answer

Primary headline

question

A mini design of photos and text

answer

Content module

question

A strip of white space that spans two pages to visually link them

answer

Eyeline

question

Indicated the page number and content

answer

Folio/ folio tab

question

Eight pages on one side of a press sheet, indicated by ladder shading

answer

Multiple

question

Typically short stories or groups of facts, figures or opinions presented in a broad range of design formats

answer

Quick read

question

Presented facts and figures, often poll/survey results, in an illustrative was

answer

Infographic

question

Two facing pages in a yearbook

answer

Spread

question

A group of pages printed on the same press sheet and folded into a 16-page mini-booklet

answer

Signature

question

There are ____ type(s) of text alignment

answer

4

question

Alignment is important because

answer

It creates clean designs It guides the reader It creates relationships between objects (all of the above)

question

Dominant elements are usually at least ___ times larger than all other elements

answer

2

question

The largest element on a spread is called a ____

answer

Dominant area CVI Focal point (all of the above)

question

Dominant elements should be placed on a spread near___

answer

The center

question

Photos should vary in _____

answer

Content Size Shape (all of the above)

question

Dominant images create visual _____

answer

Hierarchy

question

A photograph taken from above the subject is called ____

answer

Bird's-eye view

question

______ is a photo composition technique that places the main subject off- center to allow for more visual movement within the photo

answer

Rule of thirds

question

______ is a photo composition technique that produces a shallow depth of field to creatively place emphasis on parts of the image

answer

Selective focus

question

Expanded captions have ______ parts + an optional quote

answer

3

question

The first sentence of an expanded caption is written in _____ tense

answer

Present

question

This editing mark means _____~

answer

Transposed

question

This editing mark means _____ /

answer

Make into lowercase letter

question

This editing mark means _____ %

answer

Delete

question

In a story, the nut graph is ____

answer

An illustration, photo or chart the accompanies the story

question

A photograph taken from below the subject is called ____

answer

Worm's-eye view

question

This type of marketing is about taking the consumer by surprise, making an indelible impression and creating social buzz, often with displays that interact with everyday envirometn

answer

Guerrilla marketing

question

This type of marketing is effective because it reaches consumers electronically, making it easy and convenient to make purchases with the click of a button.

answer

Email Marketing

question

A primary headline over a secondary headline is called a __________

answer

Hammer

question

A single-line secondary headline over the primary headline is called a __________

answer

Kicker

question

A multi-line secondary headline besides the primary headline is called a _________

answer

Tripod

question

A multi-line secondary headline on top of the primary headline is called a ________

answer

Wicket

question

Unwilling to accept the news he had just received from the doctors, he lowered his head in defeat. His mother sat speechless in the corner, one tear rolling down her face as she saw her son's chance to claim a state wrestling medal disappear because his heart just wouldn't allow it.

answer

Narrative

question

Deion Sanders, Jr. knows what they say in the hallways. They say he'll be a terrible quarterback. That he's too short. That he can't see squat past the six-feet-something offensive linemen. That he's cocky. That he'll never amount to anything. They say he'll never be his dad.

answer

Descriptive

question

"Coach Hawkins!" Brad Hawkins, the longtime Westlake athletic trainer, recognized Coach Steven Ramsey's voice over the noise of the spectators behind him. But he had never heard Ramsey's voice like that. Hawkins ran to Ramsey, who was crouched over varsity player Matt Nader pleading with the athlete. "Hang in there. Don't leave us. Everything's going to be all right."

answer

Direct quote

question

Junior Josh Duckworth has a fetish. OR She never knew she had it.

answer

Startling statement

question

Eye-lines aren't a method of aligning items on a spread.

answer

False

question

Size 8-10 pt font is best for captions

answer

True

question

Primary headline fonts should be three times the size of the secondary headlines

answer

False

question

A common headline writing strategy is to use rhyming words.

answer

True

question

A transition in a story can include facts, indirect quotes or partial quotes

answer

True

question

In a lead paragraph, a direct quote connects to the nut graph.

answer

True

question

A survey has a larger sample size than a poll.

answer

False

question

Polls are frequently used by the professional media to sample public opinion.

answer

True

question

Ten is a common sample size for surveys.

answer

True

question

It's okay if captions contain some generalities.

answer

False

question

Every caption should include the 5Ws and H

answer

True

question

Promotion incentives create a sense of urgency

answer

True

question

A good theme should be recognizable, relevant and repeatable

answer

True

question

A conceptual spin-off features key words pulled from the theme statement.

answer

True

question

A written statement cannot be considered libel if the writer was making a joke.

answer

False

question

Under fair use, yearbooks and newspapers can use other people's photos, music and artwork because it is considered educational and within a school setting.

answer

False

question

Every photo should have a caption, even if it is only an identification of the people in the photo.

answer

True

question

The organization of a yearbook staff echoes corporate organizational structure.

answer

True

question

Knowledge of theme development is rarely used in the corporate world.

answer

False

question

It is okay to use famous art or photos of celebrities in your publication because only the people at your school will know.

answer

False

question

A yearbook builds school spirit and chronicles the year, so it is important to include every student at least three times

answer

True

question

You should only take pictures during an event, not before or after

answer

False

question

10 point font is utilized most consistently for news feature stories as well as alternative story size

answer

True

question

Unplanned white space weakens the design on yearbook spreads.

answer

True

question

It is bad to adjust spread layout templates to fit the content you have because they were designed that way for a reason.

answer

False

question

Photos, text and graphics in a modular block don't have to be related.

answer

False

question

It is okay to use placeholder names in captions or articles because they will be switched out later.

answer

True

question

Pages should be submitted to the plant as double page spreads if they are to count towards a deadline

answer

True

question

It is okay to take photos directly off of Facebook for yearbook spreads because the resolution is good

answer

False

question

The yearbook theme should be a secret until the book is distributed.

answer

False

question

An eyeline is a horizontal line of white space that spans a double page spread

answer

True

question

Clichés should be avoided at all costs

answer

True

question

A pica is a common unit of measurement in desktop publishing.

answer

True

Yearbook – Flashcard

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