Why is Dell successful in e-commerce? Essay Example
Why is Dell successful in e-commerce? Essay Example

Why is Dell successful in e-commerce? Essay Example

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  • Pages: 2 (488 words)
  • Published: December 29, 2017
  • Type: Research Paper
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According to "What-is-dell" (2007), Dell is a computer hardware manufacturer and distributor and other services related. The company Is one of the world's biggest computer distributors in terms of both quantity of units sold and gross income, and one of the United States' largest corporations. From 1999 until 2006 Dell delivered more complete computer systems worldwide per quarter than any other PC manufacturer. It is shown by an article "E-commerce within Dell" (2004) worldwide.

Dell opened its website w.w.w.dell.com in 1996 for retelling and it had a can partly show how successful Dell is. One of the reasons that bring Dell to success is Dell has a direct relationship with customers (Ongoing Customer Relationship Management At Dell, 2013). (2014) stated that the CEO of Dell created a company based on the assumption that if you could eliminate unnecessary steps


in the marketing process, customers will be satisfied with a much better system.

Therefore, according to "Dell Customer Relation Management" (2012) costs will be cut by eliminating the other channels or distributors and spending those saved dollars on customer service and other after-sale services in order to build great relationships with customers. Not only is this way time-saving but it also is money-saving. For example, most PC makers, have to go through many distributors or retailers and this will cost more money. Thus, when customers receive the products, they will need to pay a higher price.

Dell, in particular, sells directly to customers instead of selling through retailers or through distributors. Hence, by eliminating the middlemen, the price will be lower and there are more opportunities for the company to improve its relationships with customers

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Not to mention, Dell's online sales channel has proven so successful by its revenues. Another contributor to the existence of Dell's success is the ability to communicate with its consumers.

The article "Inside Dell: The secrets of its supply chain success" (2008) reported that Dell maintains a stable stream of data in two information circles: one between customers and the Dell sales team, and the other among sales, acquisition, and suppliers. Therefore, they can hear first-hand from customers about the trend is at the moment, what kind of information customers want, what their customers are ordering, or how they want to merge with Dell online.

Moreover, Dell has customized web pages that have 500 million pages per quarter (Dell Customer Relation Management, 2012) providing pricing, necessary information and specific promotion offers for large corporate customers. Also, it is argued by Aberdeen Allen (2003) that buyers can click through Dell and collect a computer system piece by piece based on their budgets and needs. In short, Dell managed to gain credibility by dropping accounts, it is undeniable that Dell has become one of the best computer corporations in the world. In fact, there are many ways to succeed in e-commerce, but Dell, chose very wise ways for e-tailing and these helped them to get a strong foothold in the market.

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