Why is Dell successful in e-commerce? Essay Example

Not to mention, Dell's online sales channel has proven so successful by its revenues. Another contributor to the existence of Dell's success is the ability to communicate with its consumers.

The article "Inside Dell: The secrets of its supply chain success" (2008) reported that Dell maintains a stable stream of data in two information circles: one between customers and the Dell sales team, and the other among sales, acquisition, and suppliers. Therefore, they can hear first-hand from customers about the trend is at the moment, what kind of information customers want, what their customers are ordering, or how they want to merge with Dell online.

Moreover, Dell has customized web pages that have 500 million pages per quarter (Dell Customer Relation Management, 2012) providing pricing, necessary information and specific promotion offers for large corporate customers. Also, it is argued by Aberdeen Allen (2003) that buyers can click through Dell and collect a computer system piece by piece based on their budgets and needs. In short, Dell managed to gain credibility by dropping accounts, it is undeniable that Dell has become one of the best computer corporations in the world. In fact, there are many ways to succeed in e-commerce, but Dell, chose very wise ways for e-tailing and these helped them to get a strong foothold in the market.