Difficult Customers Essay Example
Difficult Customers Essay Example

Difficult Customers Essay Example

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  • Pages: 4 (1076 words)
  • Published: June 20, 2018
  • Type: Article
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Difficult Customers: The customer leaned over the counter.

"So let me get this straight," exclaimed the customer. "I've spent a fortune shopping here, and now I can't return a tool that doesn't even work?"" The counter salesperson responded, "Well, technically, the tool isn't considered defective." The customer retorted, "So you're accusing me of lying?" This outburst caught the attention of everyone present. The customer's loud voice and confrontational demeanor prompted some other customers to exchange knowing glances, silently communicating the message, "Ah, another one of those challenging individuals."

During my first week at the counter, I found myself sympathizing with the customer while my colleague persisted in arguing. They clarified, "I'm not accusing you of lying; I'm explaining that this is a typical occurrence with tools. The manufacturer's policy does not allow refunds for normal wear and tear."

...

"I sided completely with the customer as a silence engulfed the room when he didn't reply right away. He stood upright, surveyed the other customers, and confidently stated, 'People only come here as a last resort.' With that, he abruptly left the store."

Upon the door closing, a noticeable return of air filled the room, accompanied by uneasy chuckles. One of my co-workers remarked, "Guess we deal with all types of customers." Another added, "That person is always troublesome." This incident highlighted the fundamental problem. Had it been any other customer, they would have effortlessly obtained a replacement tool without any inquiries. However, due to the negative reputation this customer had earned, their experience with customer service only reinforced their preconceived notion of receiving subpar treatment.

Difficult customers, also known as volatile individuals, are never satisfied unless they find a reason to

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be unhappy. They actively search for flaws in your service and exploit your policies by making absurd requests. However, dealing with these challenging customers can be a valuable learning experience, helping you improve and deliver the customer service that you have promised.

Difficult customers can provide more valuable insights than loyal customers. They reveal the pain points in your business and indicate areas of improvement. They may even offer suggestions for how to address these issues. Their feedback, although harsh, is the most honest measure of your success. Customers usually turn to your business as a last option.

If you are dealing with many challenging customers, it is not a matter of luck but rather your own errors. Recognizing and correcting these mistakes promptly will save your business from potential catastrophe. It is important to acknowledge that while there might be some customers who complain unfairly, most complaints can be resolved, whether they are legitimate or unreasonable.

Dealing with difficult customers can be the most challenging aspect of providing excellent service, but having a standardized procedure for your staff to follow is the most effective solution. To effectively handle both genuine customer complaints and difficult customers, consider implementing a four-step plan. The first step is to never argue.

The toughest rule for distributor salespeople to accept is to never argue. Even if you win, you ultimately lose. In the example, the counter salesperson may have technically won the argument, but the customer never returned and spent thousands of dollars elsewhere. So who really won? It's important to listen between the lines to understand the underlying message in your customer's complaint. Did they feel cheated, ignored, or unappreciated?

Their mention of spending thousands of dollars suggests they may have felt under-appreciated.

3. Encourage fair play from your customers by showing them trust and asking what would satisfy them. By appealing to their better judgment, you can often defuse an angry customer. Instead of dismissing the customer's complaint, the salesperson could have asked how to resolve the issue for a more positive outcome. 4.

Inform the customer about your capabilities without stating, "That's against company policy." If a person in a position of authority at your company deems it necessary to instruct you to say that, it may be wise to reassess your professional relationship with that organization. The majority of customers are not fond of rules.

Suggest alternatives. The counter salesperson could have been the hero if he had opted to say, "The manufacturer's policy indicates that they will not replace this tool. However, our policy differs. Allow me to assess what we can arrange."

"Actions speak louder than words." While many business owners assert their provision of exceptional customer service, only a few genuinely fulfill their promises. The reality is that hollow commitments do not capture the interest of customers; they primarily desire tangible actions. Regrettably, numerous individuals struggle to implement what they promote. Moreover, when customers highlight our shortcomings, we frequently disregard their feedback by categorizing them as part of the 'hard-to-satisfy' group.

No matter how good your customer service is, there will always be someone who is unsatisfied. The more unsatisfied customers you are able to turn into happy customers, the more word will spread about your ability to deliver great service. It is important to remember the best advice I have ever received when

dealing with a difficult customer: "Keep your temper - and, most importantly, allow your customer to save face." Mike Dandridge, the founder of High Voltage Performance, a consulting firm specializing in designing customer experiences for the industrial marketplace, has 25 years of experience in electrical wholesale distribution. You can contact Dandridge at (254) 624-6299 or via email at md@theperformancepro.

Visit his Web site at www.highvoltageperformance.com. When dealing with difficult customers, the choice of language can either calm down the situation or worsen unpleasant customer conflicts.

When dealing with difficult clients, it is important to refer to this checklist and consciously choose a more calming approach. It is advised to refrain from using trigger words and instead utilize soothing language. For instance, rather than saying "It's not our policy," one should say "Here's what we can do." Likewise, replace the word "Can't" with "Can."

Despite expressing apologies and gratitude, there is an underlying uncertainty in my words as I acknowledge my lack of knowledge. However, I promise to find answers and offer additional thoughts and considerations. Reflecting on the situation has allowed me to understand your perspective and the reasoning behind your choices or decisions. Please be assured that despite my limitations, I am committed to doing everything possible to assist you. In my opinion, the most favorable course of action seems to be...

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