What Characteristics A Foreign Partner Must Have Essay Example

by factors such as capital investment.

Proton can enhance its company by increasing and fully utilizing its capital. It should prioritize learning and adapting to new technologies to improve product quality, as it currently lacks experience in producing high-quality cars. Good performance and functionality of products are essential factors in the automotive industry, closely tied to quality.

To improve their products, Proton should regularly monitor quality and customer preferences. Thorough research is important to identify current product strengths and weaknesses, which will inform future innovation. Proton's distribution network in Malaysia could also be utilized to introduce competitively priced products for an advantage in the automotive industry.

To enhance public perception and marketing strategies, it is crucial to establish customer trust in Proton products. This can be achieved by creating superior products and implementing effective marketing tactics during these challenging times.

The 2009 National Automotive Policy review has identified potential areas of collaboration with Proton in the event of a partial merger or takeover. One such area is the elaboration of manufacturing licenses for high-impact segments in the industry, which can result in higher margin production for Proton and the manufacture of business-related and environmentally friendly vehicles.

To increase its competitiveness and viability in the global market, Proton may consider a strategic partnership with an Original Equipment Manufacturer (MOM). Additionally, a gradual phase-out of importing used commercial vehicles, parts, and components should be implemented. This would involve prohibiting all imports of used parts and components as well as used commercial vehicles.

Proton should prioritize technology by promoting the production of critical and high value-added parts, as well as high value and green technology. With current technological

advancements, Proton can invest in developing hybrid and electric vehicles while also promoting their production of essential parts and components.

Why would additional information beyond the case be useful for Useful Alai to provide a more significant recommendation?

Disclosing certain items in the Income Statement, corporate information Research and Development, and SOOT Analysis would be helpful as Proton has not provided detailed information regarding its costs and expenses from 2005-2009. Examples of items that should be disclosed include the cost of sales, distribution cost, administrative expenses, and finance cost.

Reporting the amount of R cost in the income statement is important as it can assist Useful Alai in determining whether Proton's research efforts have been successful or not. By comparing the cost of research to the research outcomes, Useful Alai can gain insight into the effectiveness of Proton's efforts.