Week 3- Module 3- Practice Test (MIS) – Flashcards
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locking in customers
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PowerCruise, a holiday cruise firm, recently offered its existing customers an extension of two years in their membership without any additional charges. By doing this, which competitive strategy is PowerCruise implementing?
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Facilities
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________ can be considered resources at rest.
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support
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The ________ activities in the generic value chain contribute indirectly to the production.
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coffee farmers when demand for coffee is growing
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Which of the following situations represents a strong bargaining power of suppliers?
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value chain
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A ________ is a network of value-creating activities.
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bargaining power of customers
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By establishing high switching costs, which of the forces in Porter's five forces model is being addressed?
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competitive strategy; value chain; business process; information systems
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Which of the following represents the correct sequence?
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segmentation
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Porter's five forces model states that the intensity of the five forces determines all of the following, except industry ________.
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product differentiation
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N-joi Ice Creams was facing competition to their flagship brand of 'black sesame soft ice-cream' from their immediate competition, which offered three varieties of 'black sesame soft ice-cream'. N-joi decides to counter the threat by bringing out five new variants at a reduced introductory price. Which competitive strategy is N-joi implementing?
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product differentiation
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Huen Software, an application provider to the gaming industry, decided to increase its portfolio by enabling the users of its 3-D graphics games to have a seamless experience when moving from playing the games on gaming consoles to playing on mobile devices. By doing this, which competitive strategy is Huen Software implementing?
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procurement
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Which of the following is not part of human resource management?
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business process management
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Building competitive advantage through the streamlining of business processes to increase margin is known as ________.
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locking in suppliers
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The first three principles of competitive advantage include all of the following, except ________.
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raising barriers to market entry
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Synapz, a manufacturer of office automation products, recently received a patent for an advanced therapeutic ergonomics technology. By doing this, which principle of competitive strategy is Synapz following?
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setting up contractual arrangements for production
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Which of the following is a support activity in the value chain?
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business process design
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The new discipline that evolved out of Porter's work on value chains is called ________.
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Organisational goals and objectives determine the competitive strategy.
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Which of the following is incorrect with regard to the process of formulating organisational strategy?
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fundamental characteristics and structure of an industry
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Organisational strategy begins with an assessment of the ________.
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total margin
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The net result of the difference between the total value added and the total costs incurred is the ________ of the chain.
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switching costs
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Locking in customers by making it difficult or expensive for customers to move to another product is called establishing high ________.
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threat of new entrants
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KlenZing Services, a pest-control firm, aims to increase customer loyalty by offering extra services, such as fumigation and window-cleaning, free for three months after an order. Which of the five forces in Porter's model is KlenZing addressing here?
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facilities are resources
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Which of the following is true regarding facilities?
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making it easy to work with the organisation
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Organisations can lock in suppliers by making it difficult to switch to another organisation or by ________.
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value
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Porter defined ________ as the amount of money that a customer is willing to pay for a resource, product or service.
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people to follow existing procedures
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All of the following is true of process design, except that it requires ________.
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existing processes should be improved or automated to create a new value chain
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The central idea of business process design is that ________.
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