Website Review: Red Bull, Dunkin Donuts and Coca-Cola Essay Example

This coordination is centrally managed from Red Bull's headquarters in Austria (Thompson, Peteraf, Gamble & Strickland, 2015).

The material presented on the Red Bull website reflects a global economy and promotes a global mindset in all of its approaches. Unlike traditional American soft drinks like Coke or Pepsi, Red Bull's website branding gives it a European look and helps its products reach a global audience. I agree with the website's think global act global approach, and as a student, examining and reviewing the website has improved my understanding of how businesses should approach international markets.

Global branding is essential for building a company's reputation and improving efficiency by transferring practices across international markets. One example of a company that understands the importance of global branding is Dunkin Donuts (www.dunkindonuts.com). Dunkin Donuts' website serves as a platform to advertise and engage with their worldwide consumers who enjoy donuts and coffee. With over 3100 stores in thirty countries outside the United States, Dunkin Donuts utilizes their website to regularly update and modify their menu according to the preferences of their global customers.

Last June of 3rd was their National Donut Day and Dunkin Donuts served different types of donuts in different countries. In the States, they served Boston Creme donuts, while in China, they served Seaweed donuts with fresh batches of dry pork. This approach can be seen as an application of the "Multidomestic Strategy" by Dunkin Donuts. The company aims to cater to the diverse preferences and market requirements of each country by offering a variety of products. This strategy allows Dunkin Donuts to think and act locally, while still maintaining an international presence. By utilizing the "Multidomestic

Strategy," Dunkin Donuts successfully achieves global marketing and prioritizes consumer satisfaction (Thompson, Peteraf, Gamble & Strickland, 2015).

The company offers a range of products specifically tailored to different regions, including the Korea Grapefruit Coolata, Russia Dunclairs, and the Lebanon Mango Chocolate. I believe their Multidomestic strategy is commendable as it embraces the cultural diversity of their customers and allows them to maintain a global presence. Browsing through this website has enhanced my understanding of catering to consumers from various cultural backgrounds. Additionally, it showcases effective ways to address the distinct requirements of diverse markets while also demonstrating how businesses can capitalize on opportunities and overcome challenges in such environments.

3. Coca-Cola (http://www.coca-cola.com/global/glp.html)

Coca-Cola effectively uses its website to advertise its brand worldwide. With five regional options available on the site, the company can cater to specific countries and establish connections on a more localized level. In Egypt, Coca-Cola participates in environment and water conservation initiatives within the community. In the United States, the company provides assistance to football teams and leagues.

In India, the Coca-Cola website supports school Initiatives based on the region's preferences and interests. The website's main message is "Open Happiness," which aims to change consumer emotions worldwide. The user-friendly website also offers a mobile-friendly shopping interface for global consumers. As an International Brand, Coca-Cola applies a transnational strategy, combining global thinking with local actions.

The approach utilized in this case includes both global and Multidomestic strategies. Interestingly, many individuals perceive Coca-Cola as a local company, unaware of its international operations. In reality, the local websites are hosted on a central mother website located in the United States (Thompson, Peteraf, Gamble & Strickland, 2015). The website content is

organized based on the cultural preferences and interests of the five major regions worldwide. Through its mobile-friendly interface, the website aims to bring "happiness" directly to consumers. During the Festive Season, Coca-Cola has introduced unique products that cater to consumer interests.

Following this, I completely agree with what is presented on the website as an international marketing strategy and reaching consumers. As a student, reviewing the Coca-Cola global website provides insights on how businesses can coordinate with consumers effectively and flexibly through a global marketing website. Additionally, I have learned that companies can easily share and transfer capabilities and resources by utilizing a global website to reach different consumers in various regions.

Summary

The three reviewed websites have confirmed that companies can compete internationally and gain a competitive advantage in international markets by engaging their consumers and maintaining their value chain activities through interactive websites. It is also easy to cater to diverse preferences and interests of consumers from different regions by using consumer-based websites.

In conclusion, international marketing using global marketing strategies is a cost-effective method due to economies of scale and scope. It is also advantageous for establishing a global brand and building a company's reputation worldwide (Thompson, Peteraf, Gamble & Strickland, 2015).

Conclusion

The internet and technology have enabled businesses to enter international markets through innovative websites. Global websites expand a company's reach and capabilities, improving competitiveness by allowing for flexibility, control, and autonomy based on local consumer preferences and interests.

Therefore, entering international markets only requires brand managers to think and apply the creation of marketing strategies (Thompson, Peteraf, Gamble & Strickland, 2015).

References

1. Thompson, A. A., Peteraf, M. A., Gamble, J. E., & Strickland, A. J. (2015). Crafting and
   

executing strategy: The quest for competitive advantage: Concepts and cases (20th Ed.). New York: McGraw-Hill Irwin.