Your daughters constantly desire the latest products from liberty pop star, whether it be Jennifer Lopez perfume or Beyond' tee-shirts. As a result, you believe that introducing a doll featuring the face of a celebrity would greatly boost sales for the company. Research conducted by your team indicates that there is a substantial market for a line of dolls based on pop stars, while there is a slightly smaller market for dolls based on sports stars. If celebrity likenesses are used, the projected sales volume for the pop star line is approximately 4,000,000 dolls, whereas it would be half that amount without the use of celebrity likeness.
Interestingly, this is the same sales volume that your team predicts for a doll line featuring sports stars with liberty likeness. However, a revamped Ashley doll is only e
...xpected to achieve a projected sales volume of 500,000. You believe that Jennifer Lopez would be an ideal candidate for the first pop star doll due to her extensive involvement in various industries such as music, acting, clothing, and fragrance. If such a doll were to be introduced, you feel that it would appeal most to the 8-12 year age group because of the actress's sexy and daring image.
Furthermore, considering that soccer is currently the fastest-growing female sport in the U.S. and the women's U.S. Soccer team has gained significant popularity among teenagers following their World Cup and Olympic Gold victories, you also believe that releasing a sports doll would be a great opportunity to generate new sales for the company.
Your daughters have developed a fondness for 1 OFF Ham, the former captain of the Champion U. S.
Women's Soccer Team. This makes her a great choice for the first doll in our sports star lineup. It's worth noting that she holds the record as the world's top scorer, regardless of gender, and was inducted into the National Soccer Hall of Fame in her first year of eligibility.
The sports star line is especially appealing because it can be introduced to girls aged 3 and up. This is due to the wholesome image and universal appeal of a female sports star. Our goal is for Newport Girl to launch both the pop star and sports star doll lines simultaneously, much like Matter did with the successful My Scene and Flaw dolls. We don't want to invest in another marketing campaign for the stagnant Ashley doll.
By introducing these two new celebrity doll lines, Newport Girl aims to capture 10% of the doll market share, compared to our current measly 5%. Notably, Brat currently dominates with 25% market share, having taken away 15% from Matter in just two years. If our celebrity doll line gains significant popularity, there is potential for Newport Girl's market share to reach 25% and possibly impact Brat's sales.
In order to penetrate the market with this new doll, we are considering pricing it below the average competitive rate.
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