The company engages in a variety of services including gym facilities, racing teams, solo flights, online video gaming and employee health programs. It first opened its Vulgar record store in 1971 and began producing books and films in 1979. In 1984, it unveiled its first airplane and in the late 80s, it launched a range of luxury hotels while continuing to acquire new Boeing planes and expand its flight destinations. In 2000, it ventured into car tracks and made its presence felt among top notch stores.
The Mission Statement of Overmatching Web, published in 2008, states that Virgin aims to be different by being better in terms of quality, service, and value. Virgin stands for excel
...lence, innovation, enjoyment, and competitive challenge.
According to Richard Brannon's words in 1997, Virgin's vision involves expanding globally in areas such as travel, mobile communications, entertainment retailing, and music. These markets are poised to benefit greatly from advancements in distribution and fulfillment technology, making them particularly promising for Virgin.
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