Unique Destination For Tourism of Singapore Essay Example
Unique Destination For Tourism of Singapore Essay Example

Unique Destination For Tourism of Singapore Essay Example

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  • Pages: 11 (2920 words)
  • Published: November 3, 2017
  • Type: Research Paper
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Lau (2010) suggests that natural resources for tourism encompass climate, exotic landscapes, and culture. Boniface & Cooper add that these resources possess three key characteristics: tangibility, availability to non-tourists, and perishability.

According to Swarbrooke (1995), resources for tourism attractions can be classified into four categories: natural (such as caves, beaches, scenic features, and wildlife), synthetic attractions not originally designed for tourists (such as historic houses, palaces, and cathedrals), synthetic attractions purposefully built to attract tourists (including museums, art galleries, a variety of leisure attractions like theme parks and water parks, exhibition centres, casinos, etc.), and special events (such as the football World Cup, F1 Racing, Olympic Games, markets, festivals, ceremonies, spiritual events, etc.). Each type of attraction possesses unique and distinct resources. Fragile resources around the world inevitably attract tourism due to their economic benefits in te

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rms of development, employment opportunities, and income generation. Therefore, tourism planning is essential to maximize the advantages and minimize the drawbacks of tourism while also considering the needs of visitors and the preservation of resources.

Tourism planning involves the local community, both the public and private sectors, working together to prioritize and set goals. It takes a holistic approach and aims to create a high-quality tourism environment in popular destinations. This includes minimizing the negative impacts of tourism on the economy, environment, and local community. Sustainable tourism practices are encouraged, along with land-use plans that guide development, preservation, and protection. The planning process also considers factors like manpower and investment, and involves implementing monitoring systems. Cultural resources are seen as valuable assets in tourism development. As negative impacts increase, the need for sustainable tourism planning becomes crucial to maintain the integrity

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of resources and minimize costs.

Tourist attractions play a crucial role in assessing the potential and meeting the needs of tourists, ensuring future opportunities for entertainment and tourism. Singapore, officially known as the Republic of Singapore, is situated at the southernmost tip of Peninsular Malaysia, just north of the equator (www.focussingapore.com). The founder of Singapore, Sir Thomas Stamford Raffles, was a British statesman and is commonly known as the Father of Singapore. With its diverse ethnicities, languages, religions, and nationalities, Singapore offers a wide range of unique resources that make it an exceptional tourist destination. About 50% of its land is urbanized while another 40% comprises parklands, reservoirs, military areas, and plantations (www.focussingapore.com). The Merlion has been a symbol representing Singapore's identity since 1964 and holds significant importance.

Mr. Fraser Brunner, an interior decorator and member of the souvenir commission for the Merlion, is also a conservator at the Van Kleef Aquarium (www.newasia-singapore.com). The Merlion represents Singapore's rediscovery, with a lion's head symbolizing Temasik, an ancient city, as well as its origins as a fishing village (Janise, 2010). What sets Singapore apart is its unique combination of modern technology and architecture with historical civilizations and lush greenery. This city offers infinite and distinctive experiences for tourists to explore, enjoy, and unwind. As it gains popularity as a tourist hotspot, Singapore has firmly established itself as a global tourism hub.

Singapore's tourism industry has experienced rapid growth, attracting millions of tourists annually. Despite its small land area of 614 square kilometers, Singapore is renowned for its flourishing trade and commerce. With a population density of 5,186 residents per square kilometer (www.entrepreneur.com), it is one of the most densely

populated countries in the world. In comparison to other popular destinations like the Caribbean Islands with 58 daily visitors per square kilometer and Hong Kong with 51, Singapore sees an average of 75 visitors per day per kilometer of land (www.entrepreneur.com). The opening of Singapore's first casino during the Lunar New Year holiday in February 2010 contributed to a record high arrival of 857,000 tourists – representing a significant increase of 24% from the previous year (www.reuters.com).

According to the Singapore Tourism Board (2010), the hotel occupancy rate increased by 4.9% to 79.7% compared to the previous year, while average room rates in February decreased by 1.5% to S$201. The board predicts a potential increase of up to 30% in visitor arrivals this year due to economic recovery in Asia and the presence of two casinos. These casinos are expected to contribute S$2.7 billion or 0.5-1% towards Singapore's GDP by 2015 (Singapore Tourism Board, 2010). To reduce reliance on manufacturing, Singapore is focusing on diversifying into service industries like tourism, offering tourists a unique cultural experience that attracts millions of visitors annually due to its wide range of resources.

The discussion below explores Singapore's distinguishing resources: Singapore lacks natural resources, but we have a valuable asset - our people. We must leverage our human resourceA? to the fullest extent possible ( www.singaporeangle.com ). Although Singapore lacks natural resources, our population exhibits inventiveness and creativity, effectively utilizing the resources available to us. The progress and success of Singapore's present and its tourism industry are a direct result of effectively utilizing our human resource. People have applied their ingenuity and creativity to the process of planning, innovation, development,

and expansion. By managing people as valuable assets and using the education system to prioritize knowledge, we can drive market processes and truly harness the potential of our human resource.

Besides that, according to www.nctm.org, the political leaders of Singapore consistently remind the people of the scarcity of natural resources and emphasize that the economic well-being of the nation depends on the development of human resources. The political leaders advocate education as a means to cultivate human resources. Singapore also has established mechanisms to recognize and support individuals who excel academically. Despite its multicultural and multireligious composition, Singapore is characterized by a shared objective among all cultural groups – ensuring a brighter future for their children through education.

Children themselves appreciate instruction and value this end. Moreover, Singapore's Urban Redevelopment Authority (URA) showcases their expertise in the creation, restoration, and organization of their nation. URA implements long-term strategic programs and detailed local area plans while also making an effort to communicate these initiatives to the public through www.ura.gov.sg. The ultimate objective of URA is to transform Singapore into a flourishing city for residents, workers, and leisure activities by overseeing land use planning, facilitating physical development, and collaborating with the community towards establishing a sustainable and diverse urban environment. URA maintains a dedicated team composed of urban planners, professionals, designers, researchers, property officers, analysts, and support staff who are fully devoted to achieving this mission.

According to information from www.ura.gov.sg, Singaporeans are known for their strong culture of work excellence, guided by the URA SPIRIT (Service, Passion, Integrity, Respect, Innovation, and Teamwork). This culture greatly influences their daily interactions with both clients and co-workers. The people of

Singapore are considered a unique resource that contributes to the country's popularity as a tourist destination. They exhibit qualities such as responsibility, honesty, commitment, and dedication to their work and nation while actively avoiding corruption or bribery. As mentioned on www.singaporenews.wordpress.com, Singapore has impressively low corruption rates compared to other countries worldwide and is recognized as the least corrupt nation globally. In Singapore's governance system, law and order are regulated by the Constitution, Legislation,;and Subsidiary legislation according to;tradechakra.com. The Constitution establishes fundamental principles and sets out the basic structure of state organization while simultaneously safeguarding individual rights.

Singapore's legal system has distinct characteristics, with rules on littering (which can result in a fine of up to S $ 1000), chewing gum (which is banned), smoking (which is banned in public areas), and drugs. In 2009, Singapore maintained control over its overall crime situation, with a decrease of 0.4% compared to 2008, as shown in statistics from Appendix 7.1. The country's strict and effective law enforcement and immigration policies instill confidence and comfort among tourists, making it a safe, secure, and clean destination. Starting from 2001, the Singapore government has implemented various security measures to enhance safety. One such measure is the Security Watch Group (SWG) Scheme, which was introduced in November 2003 as a networking platform for both the police and the Singapore Civil Defence Force (SCDF). By November 2006, this scheme incorporated safety and security aspects of both organizations (www.spf.gov.sg).

By undergoing this transition, the community will enhance their readiness to effectively tackle and manage crime and terrorism risks. Additionally, they will develop assurance in handling future emergency situations and contribute to establishing a

serene, cooperative, and top-notch living atmosphere. Consequently, this indirectly entices numerous tourists to explore Singapore due to its emphasis on safety and security alongside its attractions. Travelers can confidently stroll through the streets late at night without any concerns. Singapore represents a nation where cutting-edge 21st-century technology harmoniously coexists with age-old historical traditions.

The Civic District of Singapore is renowned for its assortment of historical buildings and colonial structures. Chinatown, Kampung Glam, and Little India are the historic districts representing the Chinese, Malay, and Indian communities. These districts feature numerous restored store houses. The colonial history of Singapore has fostered interaction and cultural diversity among the Chinese, Malay, Arab, and Indian ethnic groups. As a result, there is a profound sense of spiritual tolerance. Singapore prioritizes environmental cleanliness and sustainability by preserving its natural resources alongside its cultural and historical heritage.

Visitors can experience cultural traditions, relive the past, witness cramped living conditions of early migrants, observe bustling activities and trades, and admire Chinatown's golden age at the Chinatown Heritage Centre (www.focussingapore.com). In Kampung Glam, visitors can delve into Singaporean Malay culture and history at the distinctive Malay Heritage Centre, which combines European architecture with Malay influences. The centre has been transformed into a museum for tourists to enjoy (www.asean-tourism.com).

Little India is well-known for being the center of social life for the Indian Community. Its significance lies in its diverse buildings, streetscape, and urban texture (URA, 2006). Visitors can explore the Indian community's lifestyle and visit Mustafa Centre, a 24-hour establishment offering a variety of products. They can also take a trishaw tour to witness the multicultural diversity and beauty of Singapore by visiting Little India, Chinatown,

and Kampung Glam. Additionally, they can enjoy traditional Singaporean cuisine at hawker centres and food streets. Furthermore, tourists have the opportunity to immerse themselves in local culture and civilizations through numerous arts galleries and museums that Singapore has to offer. Specifically designed as a performing arts center, Esplanade or Theaters on the Bay caters not only to tourists but also to local communities.

One can appreciate the music, dance, films, movies, events, and festivals in order to bring forth pride and self-reflection in the community. Preserving cultural heritage can also offer opportunities for cultural tourism and draw tourists from around the world. In addition to its cultural offerings, Singapore is known for its amusement parks and natural parks and aspires to become a global city. (Source: www.globalurban.org)Tourists have the opportunity to enjoy various activities in Singapore. They can go shopping at Orchard Road and VIVO Metropolis. They can visit Sentosa, which offers attractions such as Underwater World, Dolphin Show, Songs of the Sea, Images of Singapore, Sentosa Luge and Skyride, 4D Magix, Megazip Adventure Park, GoGreen Segway, Butterfly Park, Fort Siloso Tours, and Universal Studios. Marina Bay is also a popular destination with attractions like Marina Bay Sands, which provides entertainment, theme attractions, luxury retail, and world-class restaurants. Tourists can attend events and festivals at Marina Bay, including New Year's Eve and National Day Celebrations. Formula One SingTel Singapore Grand Prix is a significant event held on a street circuit. The award-winning Singapore Zoo and Night Safari are must-visit places, as well as Jurong Bird Park and African Wetlands. Moreover, tourists can have a unique experience by taking a ride on the Singapore Flyer, which takes

them 165 meters up in the sky.

Singapore Flyer, available at singaporeflyer.com, serves as the gateway to Singapore's past, present, and future for tourists. In addition, Singapore Flyer provides unique experiences such as the world's first full-butler sky dining flight and signature cocktail flight, allowing tourists to enjoy a meal with a beautiful view of Singapore. Additionally, visitors can embark on a joyful and thrilling journey with Singapore River Cruise, where they can ride on authentic boats that were once used for transporting goods at Singapore's historic trading port.

In addition, tourists can also enjoy the nightlife, wine and dine at Clarke Quay. It is a delightful place that combines modern and traditional elements (www.clarkequay.com.sg) and is buzzing with life and activity. The waterfront warehouses have been transformed into vibrant restaurants, entertainment spots, retail shops, and wine bars. The atmosphere is pleasant and tourists can indulge in their evening time at Clarke Quay while appreciating the scenic beauty.

In addition, Singapore has two casinos, namely Sands Casino and Resort World Sentosa Casino. These casinos have helped Singapore become the gambling capital of Southeast Asia (biz.thestar.com.my). Casino gambling is a significant source of revenue in Singapore and contributes to its popularity as a tourism destination, attracting tourists from all over the world. The Singapore Tourism Board (STB) states that the MICE (Meetings, Incentives, Conferences, and Exhibitions) industry is a key growth area in the tourism industry. The Tourism 2015 plan identifies the MICE industry as potentially contributing 40% of tourism revenue. STB is doubling its efforts to develop this sector and attract foreign investors.

Singapore is an ideal destination for MICE (Meetings, Incentives, Conventions, and Exhibitions) due to its excellent

connectivity, adjustable scope, numerous convention centers, exhibition halls, and meeting venues, high-quality service, infrastructure, and skilled workforce. Additionally, visitors can also enjoy leisure activities and explore the unique blend of modernity and tradition, culture, and heritage that defines Singapore. This commitment to urban preservation is a key aspect of Singapore's urban planning (www.globalurban.org).

The demand for preserving Singapore's local heritage sites is as important as the demand for maximizing land development to position Singapore as a modern twenty-first-century business city, according to www.newasia-singapore.com. Singapore Changi Airport, according to the same website, is among the world's best airports, offering excellent service and efficiency at its terminals. The success of Changi International Airport has established Singapore as a regional aviation and air cargo hub. Serving over 180 cities in more than 50 countries through 80 airlines, it is the most preferred and transit point (Janise, 2010). With three terminals, Changi Airport can accommodate 70 million passengers annually and has received over 250 awards (www.tradechakra.com).

When tourists stop at Changi Airport as a transit point before flying to their destination, they have the opportunity to see attractions of Singapore and spend some time in Singapore. According to www.singaporepsa.com, Singapore is currently the world's busiest port in terms of total shipping tonnage and also transships one-fifth of the world's shipping containers as the busiest container port. It also handles half of the world's annual supply of petroleum oil and serves as the busiest transshipment port. Additionally, thousands of ships anchor in the seaport, linking the port to over 600 other ports in 123 countries and across six continents. Furthermore, The Singapore Mass Rapid Transit (SMRT) is a modern, air-conditioned passenger train

service with stations throughout the city. This has provided convenience and accessibility for both locals and tourists to reach their destinations efficiently.

Furthermore, one can easily travel from one point to another by coach with an ez-link card, which can also be used on the MRT. Details of coach routes and schedules can be found at coach stations (www.newasia-singapore.com). Additionally, both locals and tourists can explore the shopping, cultural, and entertainment areas within the city by taking the SIA Hop-On coach service. This service covers Orchard Road, Bugis Junction, Suntec City, the Civic District, Chinatown, Little India, Boat Quay, and Singapore Botanic Gardens (www.newasia-singapore.com).

Moreover, according to www.taxisingapore.com, there are over 15,000 air-conditioned taxis available for comfortable and hassle-free travel at very reasonable prices. These taxis can be flagged down 24 hours a day on most roads, and there are also well-marked taxi stands outside most major shopping centers and hotels. This provides great convenience for tourists to explore and navigate through Singapore's various areas.

Furthermore, Singapore provides a world-class telecommunication infrastructure and its connectivity, along with a pro-business environment and legal and regulatory model, make it an ideal e-commerce hub (www.tradechakra.com). Singapore is a well-connected country with modern infrastructure and advanced transportation. This is one of the distinct advantages that Singapore possesses, making it a remarkable and prosperous destination for tourism. In conclusion, Singapore is truly an extraordinary and exceptional city unlike any other, offering a world of possibilities despite its lack of natural resources.

With its abundant resources such as friendly and welcoming people, a rich human resource, breathtaking landscape, a delightful blend of tradition and modernity, efficient laws and order management, cleanliness, harmony, and a peaceful

living environment with spiritual and cultural tolerance, modern infrastructure, and high-end transportation, Singapore has become a unique, popular, and celebrated destination for tourism. However, in order to sustain its popularity as a tourist destination and prevent it from succumbing to the negative effects of mass tourism, Singapore must balance its economic, societal, and environmental aspects. It should implement strict tourism and conservation planning that aims to create places where both locals and tourists desire to live, work, play, enjoy, and visit — places that foster prosperity and enhance the quality of physical and cultural life. The local communities should also collaborate with the government to preserve the country's cultural heritage for future generations.

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