true/false marketing exam – Flashcards
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true/false: some companies build good will by advocating for community issues
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true
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true/false: the format of a companys news releases can change with every announcement released
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false
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true/false: some supermarkets offer regular customers store checks tied to the amount of groceries they purchase per quarter. this offer is an example of loyalty marketing programs
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true
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true/false: businesses spend more money promoting to consumers than to other businesses
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false
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true/false: an advantage of publicity is that it costs less than other forms of promotion
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true
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true/false: visual merchandising is a form of personal selling because its artistic aspects focus on the customers emotional buying motives
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false
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true/false: the storefront projects a brand identity and distinguishes a store from it competitors
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true
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true/false: mannequins are considered valuable tools for enhancing the shopping experience
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true
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true/false: lighting should be only slightly stronger than store lighting to avoid creating a glare on the merchandise
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false
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true/false: a new retail clothing store whose target market is girls, ages 14-21 should use strong colors and bright lighting to attract customers
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true
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true/false: a business must pay for any listing of its name, address, and phone number in the White Pages telephone directory
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false
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true/false: newspapers can target advertising to people living in certain areas
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true
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true/false: according to the text, less than half of adults in the united states read newpapers every day
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false
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true/false: a 10% return or redemption rate for printed direct mail is high
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true
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true/false: advertising demonstrates the features and benefits of a good or service
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true
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true/false: a gourmet coffee manufacturer sells it product to restaurants. in this channel of distribution, the final user is an industrial user
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true
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true/false: distribution intermediaries are classified as merchant or agent
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true
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true/false: a drop shipper collects products from a manufacturer and ships them to a retailer
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false
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true/false: direct distribution is the least commonly used channel in both the consumer and industrial markets
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false
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true/false: an in-house sales force allows a company more control
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true
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true/false: outdated products in the united states may be in the growth stage in other global markets
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true
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true/false: it is not possible to set a price too low because a target market will always be attracted to low-cost items
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false
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true/false: penetration pricing is most effective for long-term sales
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false
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true/false: very little price changes will be made for products introduced with skimming prices
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false
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true/false: computer technology and databases make flexible pricing more feasible
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true
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true/false: most people are more willing to respond to a personal interview than to internet, telephone, or mail surveys
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true
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true/false: the internet is a good source of secondary data
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true
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true/false: the U.S. Census Bureau collects the federal census data every year
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false
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true/false: a written questionnaire sent by mail is relatively inexpensive, can reach a large audience, and has a return rate of about 60%
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false
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true/false: a questionnaire must be clearly written so that all respondents interpret the questions in the same way, thus ensuring questionnaire reliability
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true
