The Marketing Strategies of Karaga Hotel in Butuan City Essay Example

that are chosen by the company to meet the needs and desires of the target group. Product refers to meeting these needs and wants, while placement or distribution involves making the product easily accessible based on purchasing patterns. Promotions or marketing communication aim at informing and persuading the target market to build consumer demand. Public relations also help create a positive image for the company and its brand. Selling aims at persuading customers to make purchases, while sales promotions encourage immediate purchases. Pricing strategies are included in the marketing mix to make products affordable and highlight their value (GO.J 2007). Marketing strategy focuses on gaining a competitive advantage through target markets and the marketing mix, which is crucial in building customer relationships (Fares 2002).This study encompasses the basic knowledge of the hotel business. Liz Benches, CEO of incredible hospitality incorporated, emphasizes that successful hotels require exceptional people, product, and performance (p align="justify"). Improving communication skills among employees such as front desk staff is crucial for building customer trust. Additionally, well-trained room cleaning employees can create a positive impression on guests. Hotels are also renovating their buildings to cater to different types of customers while investing in employee development (p align="justify"). By offering a range of services and maintaining updated establishments, hotels can attract and retain loyal customers. For instance, a hotel with various services and a newly renovated building can meet the expectations of a diverse family with different personalities. To be accommodating in the hotel business, companies must consider significant changes in guests' buying process and adapt their marketing approaches accordingly. It is essential to create a unique experience that becomes the centerpiece of

all marketing efforts (p align="justify"). Utilizing new media formats allows hotels to provide realistic depictions of guest experiences while using the latest technology aids in media distribution.In addition, the publication of educational content assists in making guests feel like insiders prior to their arrival. Monitoring various networks is important for personalized guest service and prompt action on feedback, crucial for enhancing guest satisfaction. Nowadays, hotels deliberately hire staff with personality and flair to create a calm and relaxed atmosphere for guests, as opposed to the formal and overwhelming ambiance found in some hotels. The staff should be motivated by expectations of success rather than fear of failure, allowing them to excel and be themselves. It is vital for the hotel to provide a relaxing and luxurious atmosphere for guests instead of being formal. The performance of the hotel relies directly on the quality and efficiency of its personnel. Small hotels usually have a personnel department, while larger hotels have a human resources department that covers a wider range of responsibilities. Facilities management and design hold significance in the hospitality industry, encompassing both owned premises and leased properties funded through operating income. These evolving business arrangements are significant in today's hospitality industry; however, it is crucial to recognize that facilities (such as land, buildings, plant, equipment, and furnishings) represent a substantial investment for organizations.Facilities play a crucial role in attracting customers and facilitating the production and provision of goods and services for businesses' success. In the hospitality industry, facilities are provided based on two criteria: sensual elements and functional elements. Sensual elements encompass appearance, space, privacy, social activity, and image. Functional elements prioritize operational efficiency, cost-effectiveness,

and productivity.

Compliance with health and safety regulations is vital for buildings. While the hotel industry saw a construction boom in the late 1900s, such rapid growth is unlikely to be repeated. However, new design concepts have emerged to meet evolving traveler preferences. Traditional downtown medium-sized hotels with rectangular shapes have been replaced by innovative architectural designs featuring roof-high atriums, scenic external elevators, and other creative innovations.

Moreover, there has been a shift in hotel locations over time. In the early 1900s, hotels were often situated near railway stations due to train travel's prominence. However," with automobiles becoming more popular" airline travel reducing rail usage significantly," new locations for hotel development outside city centers like airports and along highways emerged," giving rise to the motel industry.

Hotels are categorized according to the Rules and Regulations for hotel accreditation (RA No.160 Chapter II Section 2).One-star hotels provide rooms with wash basins and a shared bathroom for every ten rooms. They also have access to public phone facilities and allow all-day guest access.
Two-star hotels offer private phone booths and service counters for light refreshments. They have dining rooms for breakfast and additional meals as needed. The presence of a private bathroom is optional in two-star hotels.
Three-star hotels include rooms with a private bathroom, telephone, television, radio, and desk. They also have a service counter where guests can purchase small items and reading materials. These hotels accept credit card payments and have a lift available for higher-level guest rooms.
Four-star hotels are equipped with easy chairs, TVs with remote control, satellite channels, and movie or video channels. Room service is available day and night, along with a mini bar. Guests can dine

at the "a la carte" restaurant or enjoy breakfast in their rooms. Laundry service is provided, and there is a lift for guest rooms located two or more levels above reception.
Five-star hotels offer luxurious interior decor and safe compartments in the room. If the building has multiple floors, there will be a lift available. Meals can be ordered in the room until 23:00, and secretarial services are available. These hotels may also provide an indoor swimming pool or exercise facility with professional staff on-site. Additionally, they have an on-site shop for purchasing gifts and souvenirs while offering assistance with guests' luggage needs.

Note: The text has beenbut still maintains the used throughout itThe available types of hotels include transient hotels, which cater to individuals temporarily staying away from home for business or pleasure. These stays can vary in duration from a day to a week or even a month. Residential hotels, on the other hand, are defined as apartment houses that offer full hotel services. Unlike transient hotels, they are considered official residences rather than a "home away from home." Guests typically need to sign a lease agreement.

The core principles of these hotels revolve around providing customers with the highest level of satisfaction when it comes to facilities, services, and food and beverage quality. The service provided to clients should be professional, excellent, and sincere – qualities expected from all employees and officers. In order to achieve this standard of service, proper training and constant coaching by department heads are necessary.

Safety and security also play important roles in ensuring that guests feel secure and their belongings are protected. Additionally, the hotels must offer reasonably priced

services in order to give clients value for their money. Cleanliness is another crucial aspect that ensures clients feel they are receiving what they paid for.

According to O.M Gush (2008), researchers have observed significant changes in management and business evolution. In the new age, there is an increasing trend towards integrating techniques and methods from various disciplines into overarching narratives and methodologies. This empowers strategic leaders in managing organizational changeThe marketing strategy, also known as the positioning statement, is at the heart of a marketing plan. Many establishments and companies have adopted this strategy to effectively compete on a global scale and offer practical, affordable, and high-quality products and services. It also encompasses an ethical promotional plan. In the hotel industry, there is a primary focus on services and hospitality. Recently, hotels have embraced new concepts to maintain their competitiveness by gathering customer feedback and continually enhancing their offerings.