Positions Flashcards, test questions and answers
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What is Positions?
Positioning is a marketing strategy that seeks to make a product or brand appealing to a particular target audience by associating it with desirable qualities. It involves identifying what makes the product unique and desirable in the eyes of potential customers, and then communicating those qualities through advertising, packaging, public relations, and other activities. The goal is to create an image in the minds of consumers that makes them think highly of the product or brand. By positioning your products and services in line with customer needs, you can increase sales, build customer loyalty, and generate more positive word-of-mouth for your business.Positioning can be used for both existing products and services as well as new ones. For existing products or services, positioning involves finding ways to stand out from competitors by highlighting unique features or benefits. For example, if you are selling running shoes you may want to emphasize their durability or light weight compared to other brands on the market. If you are offering an accounting service, you might want to stress its accuracy or focus on customer service excellence.For new products or services it is important to do market research beforehand so that you understand who your target customers are and what they want from such a product/service before developing messages around it designed to appeal specifically to them.