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Which of the following statements is most likely true about the new product development process?
Customers, competitors, and suppliers are major sources of new product ideas.
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Which statement is most likely true about idea generation in the new product development process?
Idea generation is usually followed by procedures that reduce the total number of ideas.
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At which stage of the new product development process is crowdsourcing​ used? A. Product development B. Idea generation C. Commercialization D. Idea screening E. Marketing strategy development
B. Idea generation
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Marcellis is a product manager for a major electronics company. His current project is the development and introduction of a new smartphone. Since there are a number of smartphones currently out on the market, Marcellis is concerned about product failure. Currently, Marcellis and his team are in the screening phase of the new product development process. Has his team already passed the phase which is best able to measure the product failure concern?
No, the best phase is the test marketing phase.
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Which of the following steps of the new product development process would most likely use an R-W-W framework? A) idea generation B) idea screening C) concept testing D) test marketing E) commercialization
B) idea screening
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At which stage of the new product development process is a physical product first​ developed? A. Idea generation B. Concept development and testing C. Product development D. Test marketing E. Marketing strategy development
C. Product development
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Assume Kia has developed a new product idea to launch a midsize pickup. Currently, Kia is developing a prototype and working on projected costs, revenues, and profit potential. Kia is currently at what stage of the new product development process?
Screening and evaluation
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which of the following statements is true of the development stage of the new product development process? a. it involves examining the feasibility of manufacturing a product at an acceptable cost. b. costs decrease dramatically once a product idea enters the development stage c. it involves evaluating a new product idea before creating any prototype
c. making a prototype
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