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Advertising Click Through Rate Cost Per Click Pay Per Click Statistics

AdWords Exam – Flashcards 101 terms

David Dunn

101 terms

Business Management Cost Per Click Credit Card Numbers Search Engine Optimization

CIS 236 Chapter 8-12 – Flashcards 205 terms

Stephen Sanchez

205 terms

Click Through Rate Cost Per Click World Wide Web Consortium

CHAPTER 8 MIS – E COMMERCE – Flashcards 60 terms

Maisie Clarke

60 terms

Cost Per Click Cost Per Thousand Marketing Sports Marketing Supplies And Services

MKTG Chapter 9- Segmentation, Marketing, Positioning – Flashcards 92 terms

Malcolm Bright

92 terms

Click Through Rate Cost Per Click Pay Per Click Search Engine Marketing

Search Engine Marketing – Flashcards 9 terms

Margaret Bruce

9 terms

Cost Per Click Date Digital Marketing Drag And Drop Marketing Media Real Time Data Social Media Marketing

Hoot suite Social Media Marketing – Flashcards 76 terms

Patricia Harrah

76 terms

Click Through Rate Cost Per Click Cost Per Thousand

Google AdWords Display Network Exam 97 terms

Kelly Fisher

97 terms

Business Management Cost Per Click Key Performance Indicators Search Engine Optimization Social Networking Site Using Social Media

SMM 2 final Flashcards 68 terms

Pedro Huang

68 terms

Advertising Click Through Rate Cost Per Click Reach And Frequency

Adwords Fundamentals Exam – Flashcards 104 terms

Deacon Kirby

104 terms

Cost Per Click Search Engine Optimization Sellers And Buyers Supplies And Services Using Computers

Chapter 8: E-Commerce – Flashcards 35 terms

Gabriela Compton

35 terms

Cost Per Click Drop Down Menu Reach And Frequency Search Engine Marketing

Google Search Advertising Exam – Flashcards 196 terms

Roman Peck

196 terms

To estimate reach in terms of electronic media, marketers can use the click-through rate (CTR). To do so, they need to know the number of clicks and a. the number of impressions. b. the cost per click. c. the total number of clicks recorded by the industry. d. the number of destinations. e. how much time consumers spend viewing the ad or page.

a. the number of impressions.
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_____ is a method for advertisers to pay for cost per view or cost per click

Micropayment
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Cost per click (CPC)

The amount the firm pays each time a customer clicks on an ad.
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All of the following are metrics for measuring online ad effectiveness EXCEPT (A) click-through rate (B) cost per click (C) page view (D) pay per click (E) pop-under

The correct answer is E. A pop-under is an online ad that opens behind the Web browser window that is open, but doesn’t show up until after all other windows have been closed. A pop-under ad is not a measurement tool, so it is the correct answer to the question.
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Clicks – (CPC Formula) (Cost Per Click)

Cost ÷ CPC
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Cost – (CPC Formula) (Cost Per Click)

Clicks x CPC
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CPC – (CPC Formula) (Cost Per Click)

Cost ÷ Clicks
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