We've found 11 Cost Per Click tests

Advertising Click Through Rate Cost Per Click Pay Per Click Statistics
AdWords Exam – Flashcards 101 terms
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David Dunn
101 terms
Business Management Cost Per Click Credit Card Numbers Search Engine Optimization
CIS 236 Chapter 8-12 – Flashcards 205 terms
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Stephen Sanchez
205 terms
Click Through Rate Cost Per Click World Wide Web Consortium
CHAPTER 8 MIS – E COMMERCE – Flashcards 60 terms
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Maisie Clarke
60 terms
Cost Per Click Cost Per Thousand Marketing Sports Marketing Supplies And Services
MKTG Chapter 9- Segmentation, Marketing, Positioning – Flashcards 92 terms
Malcolm Bright avatar
Malcolm Bright
92 terms
Click Through Rate Cost Per Click Pay Per Click Search Engine Marketing
Search Engine Marketing – Flashcards 9 terms
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Margaret Bruce
9 terms
Cost Per Click Date Digital Marketing Drag And Drop Marketing Media Real Time Data Social Media Marketing
Hoot suite Social Media Marketing – Flashcards 76 terms
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Patricia Harrah
76 terms
Click Through Rate Cost Per Click Cost Per Thousand
Google AdWords Display Network Exam 97 terms
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Kelly Fisher
97 terms
Business Management Cost Per Click Key Performance Indicators Search Engine Optimization Social Networking Site Using Social Media
SMM 2 final Flashcards 68 terms
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Pedro Huang
68 terms
Advertising Click Through Rate Cost Per Click Reach And Frequency
Adwords Fundamentals Exam – Flashcards 104 terms
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Deacon Kirby
104 terms
Cost Per Click Search Engine Optimization Sellers And Buyers Supplies And Services Using Computers
Chapter 8: E-Commerce – Flashcards 35 terms
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Gabriela Compton
35 terms
Cost Per Click Drop Down Menu Reach And Frequency Search Engine Marketing
Google Search Advertising Exam – Flashcards 196 terms
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Roman Peck
196 terms
To estimate reach in terms of electronic media, marketers can use the click-through rate (CTR). To do so, they need to know the number of clicks and a. the number of impressions. b. the cost per click. c. the total number of clicks recorded by the industry. d. the number of destinations. e. how much time consumers spend viewing the ad or page.
a. the number of impressions.
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_____ is a method for advertisers to pay for cost per view or cost per click
Micropayment
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Cost per click (CPC)
The amount the firm pays each time a customer clicks on an ad.
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All of the following are metrics for measuring online ad effectiveness EXCEPT (A) click-through rate (B) cost per click (C) page view (D) pay per click (E) pop-under
The correct answer is E. A pop-under is an online ad that opens behind the Web browser window that is open, but doesn’t show up until after all other windows have been closed. A pop-under ad is not a measurement tool, so it is the correct answer to the question.
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Clicks – (CPC Formula) (Cost Per Click)
Cost ÷ CPC
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Cost – (CPC Formula) (Cost Per Click)
Clicks x CPC
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CPC – (CPC Formula) (Cost Per Click)
Cost ÷ Clicks
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