To estimate reach in terms of electronic media, marketers can use the click-through rate (CTR). To do so, they need to know the number of clicks and a. the number of impressions. b. the cost per click. c. the total number of clicks recorded by the industry. d. the number of destinations. e. how much time consumers spend viewing the ad or page.

a. the number of impressions. More test answers on https://studyhippo.com/mkt-chapter-17/

_____ is a method for advertisers to pay for cost per view or cost per click

Micropayment More test answers on https://studyhippo.com/cis-236-chapter-8-12/

The amount the firm pays each time a customer clicks on an ad. More test answers on https://studyhippo.com/mkt-final/

All of the following are metrics for measuring online ad effectiveness EXCEPT (A) click-through rate (B) cost per click (C) page view (D) pay per click (E) pop-under

The correct answer is E. A pop-under is an online ad that opens behind the Web browser window that is open, but doesn’t show up until after all other windows have been closed. A pop-under ad is not a measurement tool, so it is the correct answer to the question. More test answers on https://studyhippo.com/mkt-vocab-10/

Clicks – (CPC Formula) (Cost Per Click)

Cost ÷ CPC More test answers on https://studyhippo.com/iab-media-math-formulas/

Cost – (CPC Formula) (Cost Per Click)

Clicks x CPC More test answers on https://studyhippo.com/iab-media-math-formulas/

CPC – (CPC Formula) (Cost Per Click)

Cost ÷ Clicks More test answers on https://studyhippo.com/iab-media-math-formulas/

Home Page Cost Per Click

Cost Per Click Flashcards, test questions and answers

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What is Cost Per Click?

Cost Per Click (CPC) is a metric used to measure the effectiveness of online advertising campaigns. It measures the cost of each click on an advertisement or link, typically expressed in dollars per click. The idea behind CPC is that it can be used to determine how effective an ad campaign is by tracking the amount of money spent on each individual click.CPC can be used to compare different ad campaigns and evaluate their effectiveness in terms of cost effectiveness. For instance, if you are running two separate ad campaigns targeting the same audience, you can compare their respective CPCs and see which one yielded more clicks and better overall results. This allows you to make informed decisions about how much money you should dedicate towards each campaign.In addition to comparing different ad campaigns, CPC can also be used to identify the most profitable sources for your ads. By tracking the CPCs associated with various online traffic sources such as search engine optimization (SEO), social media marketing, display ads, etc., you can determine which sources provide you with a higher return on investment (ROI). This ensures that your advertising budget is being allocated in an efficient manner and helps ensure that your business receives maximum value for its advertising dollars. Overall, Cost Per Click (CPC) is a powerful tool for measuring and optimizing online advertising campaigns by providing insight into their performance metrics such as ROI and costs associated with particular traffic sources. By utilizing this metric correctly, businesses can gain valuable insight into their current strategies while also developing new ones that maximize profitability and reach potential customers more effectively.