Google AdWords Display Network Exam

question

If your client runs a car dealership and wants to increase brand awareness among auto enthusiasts, which bidding type would you suggest? Target cost-per-acquistion (CPA) Viewable cost-per-thousand impressions (vCPM) Cost-per-view (CPV) Cost-per-day (CPD)
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Viewable cost-per-thousand impressions (vCPM)
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Which practice would be acceptable under Google’s editorial and technical requirements? Including a generic phrase like \”Buy products, click here\” Linking to a site that’s under construction Showing a URL that doesn’t accurately indicate the landing page, such as \”google.com\” taking people to gmail.com Promoting documented copyrighted content
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Promoting documented copyrighted content
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Your client wants to reach customers who are browsing content relevant to the company’s keywords and highly likely to buy their products. You recommend using the Search Network with Display Select because the Display option Uses keywords to target webpages with relevant content and uses predictive models to determine which pages are most likely to result in conversions Optimizes keywords and applies affinity targeting conversion models to target ads Uses dynamic placement to target webpages and applies predictive conversion models to target ads Optimizes affinity targeting to place ads on all relevant webpages
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Uses keywords to target webpages with relevant content and uses predictive models to determine which pages are most likely to result in conversions
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Where can you place a client’s image and video ads? On the Display Network only On the Search Network only On the Search Network and YouTube One the Search and Display Networks
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On the Display Network only
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The Ad Gallery allows advertisers to Download and edit display ads created by third-party developers Edit and manipulate images and video footage to be used in their display ads Create display ads to be used in any online or offline format Use templates to create display ads at scale
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Use templates to create display ads at scale
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You might choose to use preferred layouts for dynamic display ads if your client Wants to choose the features but not the layouts Doesn’t care if AdWords choose the layouts and features Wants to choose the layouts but not the features Wants to choose the layouts and features
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Wants to choose the layouts and features
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Your client wants to reach new parents with ads for organic baby food. What kind of targeting would you recommend? In-market audiences using the \”Infant & Toddler Feeding/Toddler Meals\” category Managed placements Similar audiences Dynamic remarketing
answer

In-market audiences using the \”Infant & Toddler Feeding/Toddler Meals\” category
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Viewable cost-per-thousand impressions (vCPM) Applies to all ads that appear in Google Search and on the Display Network Lets you pay only for the impressions that become viewable Lets you bid based on AdWords’ projected views of your ad Counts an ad as viewable when 75% of it is visible on the screen for 5 seconds or more
answer

Lets you pay only for impressions that become viewable
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Which tool works best to help advertisers automatically find and bid on relevant placements? Targeting optimization Keyword Planner Display Planner Conversion Optimizer
answer

Display Planner
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An advertiser using view cost-per-thousand impressions (vCPM) bidding wants to maximize exposure on a specific set of sites selected for a new campaign. Which is a best practice when setting up the campaign? Create a campaign for each website Set bids at the ad group or campaign level Choose websites that represent a variety of themes Set bids on individual placements
answer

Set bids on individual placements
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To raise awareness of what you’re advertising without limiting who might see your ads, you should Add multiple targeting methods and use the Target and Bid setting Set a topic bid adjustment to show your ads on multiple pages about a specific topic Set a mobile bid adjustment to reach more customers on mobile devices Add multiple targeting methods and use the Bid Only setting
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Add multiple targeting methods and use the Bid Only setting
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If you’re considering a Display Network campaign and want to estimate the reach of different targeting option, you’d use Keyword Planner Google Analytics Ad Preview and Diagnosis Display Planner
answer

Display Planner
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Haley’s client wants to drive sales of her new cookbook that’s about gluten-free desserts. If Haley sets up a Display Network campaign that targets potential customers using keywords and topics and the Target and Bid setting, her client’s ads can show when Only the keywords match Only the topics match The keywords and bid match The keywords and topics match
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The keywords and topics match
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Which of these metrics is typically most important in measuring a direct response advertiser’s performance on the Google Display Network? Clicks Impressions Conversions Click-through Rate (CTR)
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Conversions
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When an advertiser using viewable cost-per-thousand impressions (vCPM) bidding clicks on his own display ad, Quality Score Is not affected because the click is automatically filtered out by Google’s invalid click technology Improves for that placement because the vCPM bid decreases Improve for that placement because the click-through rate (CTR) increases Is not affected because click-through rate (CTR) is not a factor with vCPM bidding
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Is not affected because click-through rate (CTR) is not a factor with vCPM bidding
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Which automatically expands your reach based on your campaign’s conversion history to help get as many conversions as possible for Display Network campaigns? Aggressive targeting Google Analytics Ad Preview and Diagnosis Display Planner
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Aggressive targeting
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What is something you can do in Ad Gallery to enhance a dynamic display ad? Add a flashing border Upload your own call-to-action button Make the call-to-action button blink Customize your logo and colors
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Customize your logo and colors
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In order to use Conversion Optimizer, an advertiser must Have a certain number of conversions in the previous 30 days Be opted in to the Search Network and YouTube Be opted in to the Search Network Be using viewable cost-per-thousand impressions (vCPM) bidding, with a certain number of viewable impressions in the previous 30 days
answer

Have a certain number of conversions in the previous 30 days
question

Someone browsing the internet sees Google AdWords display ad for laptop computers on a Google Display Network site, but doesn’t click on it. Two weeks later, the user is interested in buying a laptop computer and decides to visit the site from the ad. The user finds the site by performing a Google search, goes directly to the site, and purchases a laptop. Implementing view-through conversions would be valuable for the advertiser because it could Track the IP addresses of users who saw the ad Measure the number of conversions that are associated with ad impressions Track the number of users who aw the ad but didn’t convert Measure the number of potential clicks that are associated with ad impressions
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Measure the number of conversions that are associated with ad impressions
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Which practice would violate Google’s editorial and professional requirements? Showing a ValueTrack tag in the text Including a question mark in the headline Directing people to a page other than the advertiser’s homepage Including a border on the ad
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Showing a ValueTrack tag in the text
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If you’re using remarketing to reach people who’ve used your mobile app, they see your ads While browsing and using Google Maps Each time they re-use your mobile app When they enter search terms for products like yours on a mobile device While using other mobile apps on the same mobile or tablet device
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While using other mobile apps on the same mobile or tablet device
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Which is a benefit of using a Lightbox ad? You can run it on both the Search and Display Networks You can use any Display Network targeting method There’s no cost for engagement with the ad You can be charged only for click-throughs
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You can use any Display Network targeting method
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You have a friend who has a small business, and she wants to manage her own AdWords campaign. She has no experience with AdWords and would like to experiment with different options. Which campaign type would you recommend to start? Search Network only Search Network with Display Select Display Network with Search Select Display Network only
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Search Network with Display Select
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Your client Kevin works for a retailer that sells eco-friendly products. He want to attract an audience with an established interest in his message. What type of targeting would you recommend? Demographic targeting Contextual product targeting \”Green Living Enthusiasts\” affinity audience Gender targeting
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\”Green Living Enthusiasts\” affinity audience
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On the Display Network, enhanced cost-per-click (ECPC) automatically Sets bids to help you get as many conversions as possible Adjusts your manual bid up or down based on each click’s likelihood to result in a conversion Sets bids to maximize your conversion value while trying to reach an average return on ad spend Sets bids to help you get the most clicks within your target spend amount
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Sets bids to help you get the most clicks within your target spend amount
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Your client has a Mexican restaurant and wants to increase brand awareness in the local community. What type of ad would you create to help reach your client’s goal? A text ad with a call extension on the Search Network An interactive Lightbox display ad on the Display Network that’s focused on the restaurant’s most popular menu items A text ad with keywords describing the most popular menu, like fish tacos, on the Search Network An image ad featuring a drawing of the restaurant on the Display Network
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An interactive Lightbox display ad on the Display Network that’s focused on the restaurant’s most popular menu items
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In order to use remarketing with Google Analytics, you need to Have a goal conversion rate of 20% Have your Google Analytics and AdWords accounts linked Have at least one active AdWords account Have a goal conversion rate of 30%
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Have your Google Analytics and AdWords accounts linked
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Which targeting method allows an advertiser to reach people who have previously visited their website by showing them relevant ads when they visit other placement on the Google Display Network? Interest category Remarketing Topic Placement
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Remarketing
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Your client Ali has a car dealership. She wants to reach people who are actively researching electric cars and ready to buy one. Which type of targeting would you recommend? Demographic targeting A broad affinity audience In-market audiences Dynamic remarketing
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In-market audiences
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When creating a display ad, Ad Gallery lets you Automatically create a display ad from existing ad text Extend a Display campaign’s reach to Google search partners Choose from existing design templates Automatically adjust image context based on campaign performance
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Choose from existing design templates
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A Ready Lightbox ad can contain A video and images Adult-oriented content A 3D game Just text with no image
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A video and images
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In-market audience targeting consists of people Who are currently researching options and actively considering buying a product or service like yours Who are in your overall targeting demographic group Whom you’ve reached through remarketing Who are interacting with contextually relevant content
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Who are currently researching options and actively considering buying a product or service like yours
question

Your client Christina want to drive traffic to her site. She has return on investment goals and is already using AdWords conversion tracking. Which bidding strategy would you recommend? Cost-per-view (CPV) Target return on ad spend (ROAS) Viewable cost-per-thousand impressions (vCPM) Cost-per-day (CPD)
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Target return on ad spend (ROAS)
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An advertiser who has had success with text ads on the Display Network wants to start using rich media ads. Why should she consider using Ad Gallery compared with other tools? Ad Gallery lets advertisers include as much text as the advertiser thinks is needed Ads build with Ad Gallery tend to have lower cost-per-click (CPC) than ads built with other tools Ad Gallery lets advertisers easily create and change ad text Ad Gallery’s templates ensure that ads blend into the color scheme of any website
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Ad Gallery lets advertisers easily create and change ad text
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A custom Lightbox ad must have a format hosted in DoubleClick Studio AdWords DoubleClick Campaign Manager DoubleClick Studio or AdWords
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DoubleClick Studio
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An advertiser who wants to target specific categories of video content on the Google Display Network should Add the keyword \”video\” to the campaign Target the Search Network Use video ad Use the AdWords for Video tool
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Use video ad
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If one of your display ad groups isn’t serving due to incorrect target and bid settings, what should you do? Set the targeting for the campaign to Target All and resubmit the ad Set the targeting for the ad group to Target All Set the targeting for the ad group to Broad Reach Set the targeting for the ad group to Bid Only and at least one targeting method to Target and Bid
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Set the targeting for the ad group to Bid Only and at least one targeting method to Target and Bid
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If a display ad has been disapproved, how do you submit a request for another review? Email [email protected] to find out why it wasn’t approved Edit your ad so it complies with Google policy and re-save it Open and then resubmit the ad Click Review Display Ad
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Edit your ad so it complies with Google policy and re-save it
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Remarketing is targeting ad to people who’ve already visited Multiple websites on the Display Network Your website after they’ve searched on Google Competitors’ websites multiple times Your website as they browse websites and use apps on the Display Network
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Your website as they browse websites and use apps on the Display Network
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Engagement with a Lightbox ad on a mobile phone or tablet is achieved when someone Hovers their finger over the ad for at least 2 seconds Watches the ad for at least 2 seconds Expands or interacts with the ad Watches the ad twice in a rob
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Expands or interacts with the ad
question

What’s needed to create a Display Network campaign to start promoting an app in other apps and on mobile websites? Prior placement of an ad for the app on the Search Network The serial number of the promoted app The app package name (Android) and/or app ID (iOS) of the promoted app The selection of at least two mobile targeting options
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The app package name (Android) and/or app ID (iOS) of the promoted app
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What can you do by creating a separate campaign that is targeted only to the Display Network? Set a separate placement bid at the ad group level Exclude irrelevant placements and categories Set specific maximum cost-per-click (CPC) bids for automatic placements Allocate budget and control spend more effectively across campaigns
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Allocate and control spend more effectively across campaigns
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An advertisers selling airline tickets has designed an image ad with drop-down menus for airport departure and arrival locations. Rather than programming the menu to show airports, the advertiser wants to click on the ad to go to his website. This ad will Perform well on the Display Network because it contains relevant information Perform poorly on the Display Network because it will frustrate people Be resized on the Display Network because it lacks animation elements Be disapproved because it mimics a function the ad can’t perform
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Be disapproved because it mimics a function the ad can’t perform
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Your client who sells sports shoes night choose to target a custom affinity audience if he wants to Reach men, women and children of all ages who need any kind of athletic shoes Sell high-end runnings shoes to competitive marathon runners Increase brand awareness Reach shopper who are ready to buy right away
answer

Sell high-end running shoes to competitive marathon runners
question

Which bidding type is only available for ads on the Display Network? Target cost-per-acquisiton (Target CPA) Viewable cost-per-thousand impressions (vCPM) Cost-per-view (CPV) Maximize clicks
answer

Viewable cost-per-thousand impressions (vCPM)
question

In order to use target cost-per-acquistion (CPA) bidding, an advertiser must Be opted in to the Search Network Be using viewable cost-per-thousand impression (vCPM) bidding, with a certain number of viewable impressions in the previous 30 days Be opted in to the Search Network and YouTube Have a certain number of conversions in the previous 30 days
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Have a certain number of conversions in the previous 30 days
question

Advertisers using the Display Network can use the reporting table in the Placements section of the Display tab to determine the Internet Protocol (IP) addresses of users who have seen their ad Site URL where users have seen their ad Frequency at which an ad is shown for a given user Country of residence of users who have seen their ad
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Site URL where users have seen their ad
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What functionality applies to HTML5 ads? They use interactive content stored in containers and rendered in browsers They can’t be viewed on mobile devices They’re easy to update and don’t require plug-ins They’re easy to update but require plug-ins
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They’re easy to update and don’t require plug-ins
question

An advertiser who sells coffee beans has added the keyword \”Java\” to an ad group. After two weeks, she runs a Placement Performance Report and notices that the ad is showing up on websites about JavaScript programming. What should she do to avoid appearing on these irrelevant sites? Add negative keywords like \”programming\” and \”JavaScript\” Add the negative keyword \”Java\” to the ad group so that the ad will stop appearing on JavaScrip sites Refine the ad text of the ad so that it is clear that the advertiser is only selling Java coffee Only exclude the irrelevant sites that do not directly mention Java coffee that are appearing in the Placement Performance Report
answer

Add negative keywords like \”programming\” and \”JavaScript\”
question

When optimizing for the Display Network, a clear call-to-action in the ad text is important in order to Increase overall impressions for the ad Identify the traffic for your website that was generated by AdWords ads Improve the Quality Score of the ad on all Google properties Set expectations for customers who are in various stages of the buying cycle
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Set expectations for customers who are in various stages of the buying cycle
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Your client has a cupcake shop in a hard-to-find alley in San Francisco. She’s advertising on the Display Network. What is the best way to help people find her? Add a location extension to her ad Advertise on the Search Network as well as the Display Network Add a map showing her location to her ads Prominently feature her street address in bold text
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Add a location extension to her ad
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How does an extension work on a display ad? It adds extra information, like a location or phone number It extends the ad below the fold It adds a testimonial It extends the length of the ad placement
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It adds extra information, like a location of phone number
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A direct response advertiser would like to promote a new line of non-stick cookware that is being sold on an E-commerce site with a display ad. This advertiser should choose a landing page for the ad that features The entire new line of non-stick cookware All non-stick cookware sold on the site All cookware sold on the site A specific pan within the new line
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The entire new line of non-stick cookware
question

An advertiser would benefit from using affinity audience targeting if they want to reach people Regardless of their particular interests Who’ve already visited their website With a very specific interest, for example, avid marathon runners With a particular broad interest, for example, sports fans
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With a very specific interest, for example, avid marathon runners
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Your client wants to place image and video ads on a wide variety of websites so people will see them while browsing those sites. Which type of AdWords campaigns would be best for that? Display Network only Search Network with YouTube Select Search Network with Display Select Search Network only
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Display Network only
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The dynamic remarketing tag collects data such as Affinity group characteristics Types of pages viewed Number of code snippets Business ID numbers of visitors
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Types of pages viewed
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An ad’s Quality Score on the Google Display Network will affect The Quality Scores for the keywords in that ad group The Quality Score for the same ad on Google and the Google Search Network The Display Network partners on which the ad is eligible to show Whether an ad is eligible to enter the ad auction
answer

Whether an ad is eligible to enter the ad auction
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Targeting by topic is a good strategy if your client wants to Drive sales on his website Reach a specific audience Control where his ads appear on the Display Network Actively manage his budget because he has strict cost-per-acquisition goals
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Control where his ads appear on the Display Network
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What’s the best practice for creating an effective ad with Ad Gallery? Create only one ad size for each distinct image Use a color scheme that complements your image and brand Choose one template and use it for all ads Use the same color fort eh foregrounds and background of the ad
answer

Use a color scheme that complements your image and brand
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Which is a method for evaluating performance of engagement ads created with the Ad Gallery? Funnel Visualization Report AdSense Reports in Googel Analytics Transaction rate Mouseover rate
answer

Mouseover rate
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For advertisers bidding on maximum CPC basis, Quality Score on the Display Network is evaluated on the Quality Score of all campaigns and regional targeting settings Quality Score of keywords across all campaigns and all ad groups Click-through rate (CTR) of the ad and relevance of the ad text and keywords to the publisher’s site Click-through rate (CTR) of all keywords across the account and the relevance of the ad text and keywords to the advertiser’s landing page
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Click-through rate (CTR) of all keywords across the account and the relevance of the ad text and keywords to the advertiser’s landing page
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Jackie is an advertiser who wants to reach people by using both remarketing and Product Listing Ads. What is the best targeting strategy for her? Create one ad targeted to both remarketing and Shopping Create separate remarketing and Shopping campaigns Create a combined remarketing and Shopping campaign Create two ad groups: one targeted to remarketing and the other to Shopping
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Create separate remarketing and Shopping campaigns
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When reviewing her display campaign, Gina sees that there are spikes in traffic on her site on weekdays from 10am to 1pm. With this data, which would help optimizer her campaign? Ad rotation IP exclusion Ad scheduling or bid adjustment Frequency capping
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Ad scheduling or bid adjustment
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Which builds keyword lists that can be used to show your ads on relevant webpages across the Display Network? Google Analytics Display Campaign Optimizer Keyword Planner Display Planner
answer

Display Planner
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What is the best type of campaign for advertisers to target a set of specific sites they’ve chosen? Demographic targeting Keyword contextual targeting Placement targeting Category targeting
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Placement targeting
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You’re setting up a dynamic remarketing campaign for your client who sells educational products. Which best practice should you follow? Use a custom feed Use the Education business type Include textbooks and study guides as keywords Implement the remarking tag after the body tag
answer

Use the Education business type
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Your client Alex, who sells wedding accessories, is running a text ad on the Display Network. What might Google automatically include in her ads? A promotion from a related business, like a bakery A map showing her business location A quotation about falling in love A photo of a bride
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A photo of a bride
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An ad may not appear correctly on mobile phones if it Uses Flash or contains large images Uses HTML5 Isn’t optimized for mobile Is in Lightbox format
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Isn’t optimized for mobile
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When planning a campaign, the first thing that an advertiser should think about should be The advertiser’s goals The tools available to optimize the campaign The tools available to build a display ad The advertisers’ daily budget
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The advertiser’s goals
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Which is a benefit of using display advertising with Google to build brand awareness? Accurate forecasts of clicks and impressions Consistent performance from day-to-day Higher click-through rate (CTR) than on Google Search Expansive network of diverse sites
answer

Expansive network of diverse sites
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For an advertiser focused on branding, what are the key success metrics? Conversion rate Clicks and impressions Cost-per-conversion Reach and frequency
answer

Reach and frequency
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A direct response advertiser is primarily interested in generating conversions from a display campaign. To get the best return on investment, this advertiser should use Ad scheduling Cost-per-day (CPD) Target CPA bidding Cost-per-thousand impressions (CPM) bidding
answer

Target CPA bidding
question

Which bidding option is best suited for an advertiser focused on branding goals? Effective cost-per-thousand impressions (eCPM) Cost-per-click (CPC) Cost-per-acquistion (CPA) Viewable cost-per-thousand impressions (vCPM)
answer

Viewable cost-per-thousand impressions (vCPM)
question

Why is it recommended to separate Display Network campaigns from Search Network campaign? Separate campaigns allow for more accurate location targeting Different campaign settings may be more effective on different networks Lower click-through rates (CTRs) on the Google Display Network can negative affect Quality Score Higher bids required to be successful on the Google Display Network
answer

Different campaign settings may be more effective on different networks
question

Which is a unique benefit of creating a separate campaign that is only targeting to the Google Display Network? Set a separate Display Network bid at that ad group level Allocate budget and control spend more effectively across campaigns Exclude irrelevant placements and categories Set specific maximum cost-per-click (CPC) bids for automatic placements
answer

Allocate budget and control spend more effectively across campaigns
question

On-Schedule Indicator (OSI) is The percent likelihood the campaign will deliver all impressions booked Th predicted time when the campaign will deliver all clicks The percent likelihood the campaign will deliver all clicks booked The predicted time when the campaign will deliver all impressions
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The percent likelihood the campaign will deliver all impressions booked
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An advertiser notices that a display campaign is receiving a large number of conversions at certain times and days of the week. Which feature would help this advertiser maximize the number of conversions received at the campaign’s current budget? Bid Optimizer Frequency capping Ad rotation Ad scheduling
answer

Ad scheduling
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How long should advertisers wait after creating a new display campaign before analyzing its performance? 1 month 1 week 2-3 days 2-3 weeks
answer

2-3 weeks
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True or False: When an advertiser edits an ad extension within an enhanced campaign, then all the performance statistics are lost .
answer

False
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Which tool works best to help advertisers automatically find and bid on relevant placements? Targeting optimization Keyword Planner Display Planner Conversion Optimizer
answer

Targeting optimization / Display Campaign Optimizer
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Why is it beneficial to include a text ad in the same ad group as an image ad when advertising on the Google Display Network? Image ads do not perform as well on the Display Network It ensures one of the ad formats will win the auction and show on a publisher site It ensures maximum coverage, as some publishers do not accept all ad formats Text ads do not perform as well on the Display Network
answer

It ensures maximum coverage, as some publishers do not accept all ad formats
question

Which best practice is advisable when optimizing ad groups within a placement-targeted display campaign? Group placements with similar themes into the same ad group Move automatic and managed placements into separate ad groups Create a separate ad group for each placement Group all placements together into a single ad group
answer

Group placements with similar themes into the same ad group
question

Managed placements allow advertisers to Give Google the ability to select placements for them and set industry appropriate bids Bid differently for specific placements on the Google Display Network Target relevant placements across the entire Google Display Network based on their keyword lists Exclude a specific ad unit on a network page where there are multiple ad units
answer

Bid differently for specific placements on the Google Display Network
question

Which would contribute to a higher Quality Score for a display ad? High maximum cost-per-click (CPC) Fast landing page load time Testing all images and size High number of impressions
answer

Fast landing page load time
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Ads are more likely to be contextually relevant with the sites they’re on using Interest category targeting Placement targeting Topic targeting Remarketing
answer

Topic targeting
question

What is a best practice for building ads using the Ad Gallery? Use multiple, small images Use the same template for all ads Add a visible display URL Create a text-heavy ad
answer

Add a visible display URL
question

When competing for the same ad unit, if the Ad Rank of a cost-per-thousand impressions (CPM), placement-targeted ad is higher than the combined Ad Rank of all competing keyword-tarted ads, then the Keyword-targeted ad will be the only ad to appear in the ad unit Keyword-targeted ad will appear above the placement-targeted ad Placement-targeted ad will be the only ad to appear in the ad unit Placement-targeted ad will appear above the keyword-targeted ad
answer

Placement-targeted ad will be the only ad to appear in the ad unit
question

Jimmy is a surfing company’s brand manager and is implementing his video campaign. When selecting his video still, which is the best to demonstrate that the video is a short surfing video? When the surfer paddles out to the wave When the surfer tries to catch the wave When the surfer falls When the surfer pops up to start riding the wave
answer

When the surfer paddles out to the wave
question

When using cost-per-acquisition (CPA) bidding, an advertiser bids using a maximum CPA and pays by View-through Impression Click Conversion
answer

Click
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True or False: Auction bidding is not a concern for advertisers using reservations, as these placements are fixed a price.
answer

True
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For advertisers bidding on a maximum cost-per-click (CPC) basis, Quality Score on the Google Display Network is evaluated on the Quality Score of all campaigns and regional targeting settings Quality Score of keywords across all campaigns and all ad groups Click-thorough rate (CTR) of the ad and relevance of the ad text and keywords to the publisher’s site Click-through rate (CTR) of all keywords across the account and the relevance of the ad text and keywords to the advertiser’s landing page
answer

Click-thorough rate (CTR) of the ad and relevance of the ad text and keywords to the publisher’s site
question

Cost-per-thousand impressions (CPM) bidding is only available for Accounts that are using prepay billing Campaigns that target the Google Display Network Accounts using US dollars for billing currency Campaigns that target search partner sites
answer

Campaigns that target the Google Display Network
question

An advertiser using cost-per-thousand impressions (CPM) bidding wants to maximize exposure on a specific set of sites that have been selected for a new campaign. Which is a best practice that this advertiser should employ when setting up the new campaign? Create a campaign for each website Set bids at the ad group or campaign level Choose websites that represent a variety of themes Set bids on individual placements
answer

Set bids on individual placements
question

Anna is an advertiser that wants to increase the reach and visibility of her ads. Which bidding strategy is best for Anna? Cost-per-view (CPV) Cost-per-click (CPC) Cost-per-day (CPD) Cost-per-impression (CPM)
answer

Cost-per-impression (CPM)
question

In order to use Conversion Optimizer, an advertiser must Be opted in Google Search Be using CPC bidding Be opted in YouTube Be using CPM bidding
answer

Be using CPC bidding
question

Where do the majority of AdWords ads on YouTube appear? YouTube homepage Event pages Contest pages Watch pages
answer

Watch pages
question

In terms of number of queries, YouTube is the 3rd largest search engine on the web 10th largest search engine on the web 2nd largest search engine on the web 5th largest search engine on the web
answer

2nd largest search engine on the web

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