question

How can advertisers see specific search queries that have caused their ads to show, even if those queries are not keywords within their accounts?

answer

Select the "Details" drop-down menu on the Keywords tab

question

To get an idea of whether you should continue to run a Search Network campaign on search partner sites, you can:

answer

segment the campaign's data by network and evaluate its performance on search partner sites

question

If you want to prioritize downloads of your mobile app instead of visits to your mobile site, you should:

answer

run an app install ad

question

You're working on the bidding strategy for a Search Network campaign. If the cost-per-conversion for mobile is lower than for desktop, how might you optimize the bidding strategy to increase the number of conversions?

answer

increase the mobile bid adjustment for this campaign

question

The automated "Maximize clicks" bid strategy attempts to get advertisers the most:

answer

clicks for their daily budget

question

Hannah is having a sale. In her ads, she wants to include the amount of time left in the sale. What's the best way to do this?

answer

Use the "Countdown" function

question

Which lets you change keywords, campaigns, ads, ad groups and product groups?

answer

bulk edits

question

You're tracking conversions in a budget-constrained campaign. If you raise CPC bids within the budget constraint, which results is most likely?

answer

Receive fewer conversions while paying more on average per conversion

question

You have a budget of US$75 per day for your client's Search campaign, and you'd like to set a maximum cost-per-click (max. CPC) bid of US$1. How can you validate that this is the right bid amount for getting the most clicks?

answer

Use bid simultors to see CPC estimates

question

You have a maximum cost-per-click (max. CPC) bid of US$2 for a keyword. To determine the prospective impact of raising this bid to US$3, you could use:

answer

bid simulator

question

On which tab can advertisers see credits for invalid clicks within their AdWords accounts?

answer

Billing

question

Which is a best practice for writing an effective text ad?

answer

Write several ads and see which one performs the best

question

In order to achieve the best performance possible from text ads, which is a best practice that should be followed?

answer

Use account statistics and reports to monitor ad performance

question

An advertiser enables target cost-per-acquisition (CPA) bidding and notices that conversions decrease. What might cause this?

answer

target CPA bid was lower than the recommended amount

question

You're the account manager for a client who wants to increase reservations at her boutique hotel. You've been manually managing bids for her campaigns, and you're looking for ways to save time and optimize. How can you most effectively do this?

answer

Apply target cost-per-acquisition (CPA) bidding to drive conversions at her desired CPA

question

You can use target cost-per-acquisition (CPA) bidding to help:

answer

get as many conversions as possible within your budget

question

Maria would like to target people who've already browsed her online clothing boutique by offering them a 10% discount on their first purchase. What tool should she use to reach these people on th Search Network?

answer

Remarketing lists for search ads

question

Chanara, a senior account manager at a large digital agency, like having an AdWords manager account. What can she do with a manager account that she can't do with an individual account?

answer

Use a single sign-in for all accounts

question

The strategic use of different marketing channels affects:

answer

online purchase decisions

question

Which statement is true?

answer

Call-only ads only let people call the business

question

The format of a Shopping ad is different from that of a standard text ad in that it includes:

answer

a product image, title and price

question

Which information does the Conversion Optimizer need in order to find the optimal cost-per-click (CPC) bid for an ad each time the ad is eligible to appear?

answer

Historical conversion data

question

If you choose a target cost-per-acquisition (CPA) of US$15, AdWords will automatically adjust your bids to try to get as many conversions at what amount, on average?

answer

US$15

question

Each of these are benefits you'd expect from Shopping ads except:

answer

free listings

question

Small-business owner Marcos set up his AdWords campaign by thinking of "obvious" keywords off of the top of hid head. What's one way he might improve them?

answer

See the suggestions on the Opportunities tab

question

A client wants to get more clicks on his ad and also raise his Quality Score. Which of these actions may get him more clicks but won't raise his Quality Score?

answer

Using the Shopping ad format

question

Keyword Planner can do all of these things except:

answer

provide Quality Score estimates and validate keywords

question

If an advertiser has the same keyword in two different ad groups, the one to win a given auction will be the keyword with the:

answer

best Quality Score

question

A high Quality Score can:

answer

improve an ad's position

question

You sell chocolate and want to tailor your text ads so they more directly match people's search terms, like "dark chocolate." You use keyword insertion code "We sell {Keyword:Chocolate}". Your headline could look like this:

answer

We sell Dark Chocolate

question

An advertiser makes edits to an ad and notices that it's position is then lower than that of the previous version. What's the most likely cause?

answer

he edited ad is less relevant to the keywords in the ad group

question

Each of the following are benefits you would expect from Product Listing Ads except:

answer

Automatically produced video commercials

question

The AdWords Application Programming Interface (API) allows develoepers to use application that:

answer

interact directly with the AdWords server or can appear throughout the Google Search Network

question

What are Sitelinks?

answer

Links to more pages of your site that appear beneath the text of your Search ads

question

An advertiser can apply mobile bid adjustments at which of the following levels?

answer

Campaign level

question

AdWords Editor allows users to:

answer

access multiple accounts offline

question

To optimize a client's campaign to get the most out of her mobile advertising, you can:

answer

set a mobile bid adjustment for the campaign based on insights from estimated cross-device conversion and total estimated conversion data

question

Adwords Editor lets users do all of these things except:

answer

simultaneously make edits to multiple accounts online

question

How might you explain to an account manager why she should identify how much a conversion costs when setting up conversion tracking for a client's Search Network campaign?

answer

Knowing the cost-per-conversion can help her better optimize the campaign's bids and budgets

question

Why would the data for a Search Network campaign show conversions but no view-through conversions?

answer

A view-through conversion is counted when someone sees an image or rich media ad on the Display Network but doesn't click, and later converts on the site

question

The keyword insertion code in an ad's headline is "Buy {Keyword:Books" The ad appears when someone searches on "flower books" and the query matches a broad match keyword, "gardening books." How would the headline read?

answer

Buy gardening books

question

You have an online electronics business and you've set up an ad group for digital cameras. What keywords could make this ad group as effective as possible?

answer

General phrases related to photography like "camera lens" and "camera base"

question

According to Google data, among consumers who conduct a local search on their smartphone, how many then visit a store within a day?

answer

About 50%

question

"Mobile app engagement" campaigns can be used to:

answer

re-engage people who've downloaded an app

question

Advertisers can provide physical address information about their businesses through Google Places accounts. Ads that include this type of information are eligible to show on:

answer

any networks selected in the campaign settings

question

One factor the AdWords system uses to calculate an ads actual cost-per-click (CPC) is the:

answer

maximum cost-per-click (CPC) of the ad showing one position lower on the page

question

Sean clicks on an ad promoting a sale on sneaker after searching for shoes, which has several pop-ups. What should the advertiser do to improve Sean's experience?

answer

Remove the pop-ups

question

What is the definition of actual cost-per-click (CPC)?

answer

The CPC an advertiser was charged minus credits for overshot daily budget

question

An advertiser made edits to an AdWords ad and noticed that the position of the ad decreased. What is the most likely cause for the decrease in position?

answer

The Quality Score for the account was reset after the ad was edited

question

You are running a Search campaign for an accounting software provider that wants to estimate lifetime customer value as a primary benchmark for performance. They charge $10/mo for Basic service and $20/mo for Pro. Which formula best describes their average lifetime customer value across all service offerings?

answer

($10)*(% Basic customers)*(Basic average lifetime in months) + ($20)*(% Pro customers)*(Pro average lifetime in months)

question

An advertiser has several keywords set to broad match and would like to see the actual search queries that triggered his ads. This information can be found in the:

answer

"Details" drop-down menu on the Keywords tab.

question

An advertiser wants to increase the position of an ad on Google, but is not willing to raise bids to accomplish this goal. What else should the advertiser do in an attempt to increase Ad Rank?

answer

Make changes to improve the Quality Score of the ads keywords

question

How might an advertiser compare, over time, two campaign metrics such as "cost per conversion" and "cost"?

answer

Select the two metrics in "Graph options" on the Campaigns tab.

question

what allows advertisers to automate AdWords reporting and campagin management?

answer

Use of an AdWords Application Programming Interface (API) web service

question

In an AdWords account, which statistic is viewable for each ad group?

answer

Average cost-per-click (CPC)

question

Linking your Google+ Page to your AdWords account...

answer

Enables you to show more endorsements for your business from your customers and supporters

question

You're using target search page location bidding. You know it's working because you see your ad:

answer

on the first page of Google search results or in the top positions

question

Which is the quickest way to add a long list of locations to target in an AdWords campaign?

answer

Select "Bulk locations" in the advanced section of a campaigns location settings

question

Advertisers who check web server logs may find their ads received multiple clicks from a single Internet Protocol (IP) address. This could be a result of:

answer

Internet Service Providers (ISPs) who assign the same IP address to multiple users

question

A user clicks on an ad promoting a sale on sneakers. Upon clicking, the user is taken to a page that does not contain sneakers, but rather discount sunglasses. The user also encounters pop-ups while trying to navigate the site. What should the advertiser do to improve the users experience?

answer

Link to the webpage that is relevant to the ad and remove the pop-ups

question

You have a food truck and want to reach people who are nearby on their mobile phones. Your maximum cost-per-click (max. CPC) bid is US$1. You set a mobile bid adjustment of +20% and a location bid adjustment of +50%. What's the final bid amount?

answer

US$1.80

question

You manage the campaigns for a baby stroller manufacturer that sells its products online and through large retailers. To calculate the total profits from these campaigns, you should:

answer

estimate revenue based on online sales, factor out gross margins, and subtract AdWords costs

question

Based on AdWords editorial and professional requirements, which headline is most likely to generate clicks?

answer

"Design Your Own T-shirt"

question

You are an independent consultant selling an ebook you wrote about Search Engine Marketing for $50. You have campaigns across multiple online advertising platforms: search networks, display networks, & other advertising networks. Which approach to CPA targets and budget is best suited to maximize your total profit?

answer

Unlimited budget on all platforms where ROI is positive. Find a different CPA for each platform which maximizes profit based on costs, sales volume, & contribution to overall marketing campaign.

question

You can add a '+' modifier in front of broad match keywords to...

answer

specify that certain words must be included in someones search term to trigger your ads

question

Exact Match Impression Share metrics:

answer

calculate impression share as if all keywords were set to exact match

question

An advertiser who sells designer dresses is selecting a landing page to pair with new ads for spring dresses. A good landing page for the spring dress collection ads would display

answer

several colors of spring dresses

question

An advertiser enabled Conversion Optimizer and noticed a decrease in the number of conversions. What could have caused this decrase to occur?

answer

The cost-per-click (CPC) bid was lower than the recommended amount

question

An advertiser who uses ad scheduling has a custom bid adjustment for 9 p.m. to 12 a.m. on weeknights. The normal bis is US$0.40 and the bid multiplier is -25%. How much is the advertiser bidding for that time period?

answer

UD$0.30

question

In a Reach and Frequency report, "Frequency" is defined as the:

answer

average number of times a user is exposed to an ad or the average number of times a unique user sees an ad over a given time period

question

Reviewing "Search Terms" data on the Keywords tab will help advertisers to identify

answer

new keywords ideas for a campaign

question

Dynamic search ads would be most helpful for...

answer

A local restaurant with a dynamically changing menu that offers fresh new entrees every few months

question

Janes e-commerce site sells a wide variety of bicycle equipment. She wants to estimate her profit-per-conversion for each ad group to get a sense of which ad groups are immediately profitable in the short term. Which formula best estimates Janes profit-per-conversion before advertising expenses?

answer

(Avg Revenue per Order) * (Profit Margin)

question

Which is the next stage of detection in an AdWords accont, if Googles automatic filtering system does not successfully remove all potentially invalid clicks?

answer

Proactive offline analysis by the Google Ad Traffic Quality Team

question

You might analyze exact match impression share data to get an idea of:

answer

the percentage of eligible impressions you received for searches that exactly matched your keywords

question

If the query "Seattle plumbers" is entered into Google, Google will use the location term that is part of the query to show ads:

answer

targeted to Seattle, regardless of the users location as long as they are in the US

question

Where on an e-commerce website should an advertiser install the AdWords Conversion Tracking code?

answer

Confirmation page after a purchase

question

The keyword insertion code in an ads headline reads: "Buy {KeyWord:Books}." The related ad appeared when a user searched "flower books" and the query expanded to a broad-matched keyword in the account, "gardening books." In this example, how would the ads headline be displayed?

answer

Buy flower books

question

If multiple individuals make changes to one AdWords account, upon opening the account in AdWords Editor, they should

answer

click "get recent changes" in the tool bar (download recent changes)

question

AdWords Campaign Experiments allow you to...

answer

Test changes to your account for a portion of the auctions that your ads participates in

question

Business listings in Google Places can be:

answer

location extensions in AdWords

question

An ad group contains the phrase-matched keyword "underwater camera." Which search query may trigger an ad in this ad group to display?

answer

underwater camera case

question

Fran decides to use custom ad scheduling to promote her farm-to-table restaurant. Why did she choose this option?

answer

Her ads generate 95% of her business on Fridays, so she'd like to show them more on that day

question

An advertiser targeting only France determines that clicks have been received from users in Switerzland. Why might clicks outside of the target location occur?

answer

Users in Switzerland are searching on Googles French domain

question

Drew is selling math textbooks and using cost-per-click (CPC) bidding for his campaign. What's the final cost each time his ad is clicked?

answer

The minimum amount needed to maintain a higher rank than the rank held by the next-highest bidder in the auction

question

If an advertiser has the same keyword in 2 different ad groups, the one to win a given auction will have the:

answer

highest ad rank

question

You want to see how raising your client's target cost-per-acquisition (CPA) might affect his ad performance. Which tool could help?

answer

Target CPA Simulator

question

Daley is managing multiple AdWords accounts for a grocery store chain and using conversion tracking. What might make her daily AdWords tasks simpler?

answer

Using 1 conversion code snippet with cross-account conversion tracking

question

A successful AdWords text ad

answer

ties the call-to-action to the landing page

question

Your average bid id US$10 and you've enabled enhanced cost-per-click bidding (ECPC). Assuming you haven't set any bid adjustments. ECPC can raise your bid to which amount when AdWords sees an auction that's more likely to lead to a sale?

answer

$13

question

To create a customer experience that's relevant and useful at every touchpoint, a search advertiser should focus on:

answer

addressing consumers' needs

question

Which option can you use to capture potential business later in the day, even on a limited budget?

answer

ad delivery

question

Blake is selling baseball caps and using conversion tracking. What information might he learn from the conversion tracking data?

answer

Lots of his site visitors are signing up for his baseball trivia newsletter

question

The majority of consumers want ads customized to their:

answer

interests and hobbies

question

Your client sells gardening supplies online. You suggest she use sitelinks because they can:

answer

take people to subpages on her site about gloves, tools and fertilizer

question

Nick sells 5 flavors of gourmet popcorn. Why is he bundling ads for his best-selling flavor, "Sweet & spicy coconut," with related keywords like "coconut snacks" in a single ad group?

answer

To show ads promoting "Sweet & spicy coconut" to people searching for that flavor

question

According to Google data, 70% of mobile searchers who've recently made a purchase have:

answer

clicked to call a business from the search results page

question

Yoon, who sells designer jeans, has a mobile app to help women determine what leg style looks best on their body type. What could she do to bring in more prospective customers?

answer

Add a mobile-app extension to her ad

question

Jonathon, who has a Bay Area sailing excursion business, notices that his text ads show below a competitor's in search results when people enter keywords like "sailing excursions on San Francisco Bay." Which automated bid strategy could help him attain the top position?

answer

Target outranking share

question

You own a bed and breakfast in southern France and want to target English speaking tourists looking for accommodations after they've arrived in France. What language and location should you target?

answer

English; southern France

question

True or False: Adding an extension to a text ad improves an advertiser's Quality Score.

answer

True

question

an advertiser in France determines that clicks have been received from people in Switzerland. Why might this happen?

answer

Swiss people are searching French keywords like "hotels in Paris"

question

You are gaining a reputation as a true wizard of AdWords and just won a multi-million dollar client to consult on bidding strategy. Your new client asks you to set bids that maximize profit, focus on the top 3 positions, and minimize CPA. How can you most effectively meet their goals?

answer

Explain that all three objectives contradict each other and the tradeoffs at risk. Understand the clients priorities and adopt a bidding strategy with minimal contradictions.

question

In a Reach and Frequency report, "Reach" is defined as the:

answer

number of unique users exposed to an ad or an estimate of the number of users exposed within a selected location target, based on unique cookies

question

At which level of an AdWords account can an advertiser make changes to network and location targeting settings

answer

Campaign

question

Information an advertiser would find in the Change History tool would be

answer

adjustments made to the daily budget

question

An advertiser implements Conversion Optimizer and notices campaigns are receiving fewer conversions than before the tool was implemented. Which action should the advertiser take to increase the number of conversions received?

answer

Increase the maximum cost-per-acquisition (CPA) bid

question

An advertiser implements target cost-per-acquisition (CPA) bidding and notices that the campaigns are receiving fewer conversions. What could help increase the number of conversions?

answer

increase the target CPA bid

question

The purpose of a developer or authentication token is to track:

answer

Application Programming Interface (API) usage

question

Intergalactic Teleportation Inc uses AdWords to generate leads for their sales team. Leads are tracked by Conversion Tracking via a Contact Sales form. The sales team converts 10% of leads into deals. For each deal an additional 15% of business is gained from word-of-mouth. Which formula best describes value-per-conversion?

answer

(Averaage deal value) * (10%) * (115%)

question

You are CEO of a small e-commerce shop and your team is debating AdWords performance metrics to maximize profit. Budget is unlimited as long as ROI is positive. Whose recommendations most effectively position you for maximum profit?

answer

"Lets start by verifying our campaign is profitable, then test different CPA tarets to find which maximizes total profit."

question

You have a friend starting her first AdWords campaign. What would you suggest about how to choose keywords?

answer

Set a theme for each ad group and choose related keywords

question

An advertiser selling anti-bacterial toothbrushes wants to invest in their brand with a set marketing budget. They want another campaign that maximizes profit as long as ROI is positive. Which account structure acheives both goals?

answer

Allocate the set marketing budget across dedicated branding campaigns. Create a separate campaign that can extend its daily budget after profitability is achieved.

question

An advertiser runs a report at the Campaign level and includes invalid clicks statistics. The report indicates that 20% of clicks received during the selected time period were invalid. This means that the invalid clicks were:

answer

filtered out of the account before they accrued cost

question

Which AdWords feature is compatible with Conversion Optimizer

answer

Enhanced CPC

question

An advertiser who works for a large company wants to make frequent, specific changes to bids based on criteria for more than 100,000 keywords. Which would be the most efficient tool for that advertiser to use?

answer

AdWords editor

question

How does the Conversion Optimizer use an advertisers cost-per-acquisition (CPA) bid to determine the optimal equivalent cost-per-click (CPC) bid for each auction?

answer

The CPA bid is multiplied by the predicted conversion rate

question

What determines a keywords clickthrough rate (CTR)? (equation)

answer

Number of clicks divided by the number of impressions

question

You own a pizzeria in downtown Chicago. With call extensions, a customer who searches for pizza on her mobile phone can see your ad along with your phone number and make the call with one click. How is that priced?

answer

The cost is the same as a standard click on the ad

question

A user conducts a search on the term "laptop computers" and clicks on an ad. Which landing page would be the most relevant to that user?

answer

A category page containing a variety of laptop computers

question

An advertiser who sells laptop computers only wants to reach consumers who are ready to make an immediate purchase online. When building the keyword list for an ad group, the advertiser should include:

answer

negative keywords such as -review or -comparison

question

Often, the "last click" before a conversion gets all the credit. But there are often assist clicks and assist impressions that help guide your customers to conversion. Which built-in AdWords report can show you this performance data?

answer

Search Funnels

question

A new coffeehouse downtown would like to run an "afternoon espresso" promotion to increase sales during the afternoon hours on weekdays. Which AdWords feature is most effective for preventing their search ads from appearing at night or on weekends?

answer

Ad Scheduling

question

Which feature distinguishes location extensions from regional and customized campaign targeting?

answer

Customized campaign targeting is required in order to enable location extensions

question

An advertiser notices that clicks have suddenly increased and is concerned that they might be due to invalid activity. What is the first thing the advertiser should do to investigate this situation?

answer

Look at click patterns over time and rule out legitimate reasons for increased activity

question

One reason for using Conversion Optimizer is to:

answer

avoid unprofitable clicks

question

How should advertisers use their websites to help them structure their accounts?

answer

Organize ad groups and campaigns to reflect the layout of the website

question

Which is the most appropriate action to take when a keyword is below the "first page bid estimate" listed in the Status column of the Keywords tab?

answer

Consider increasing the bid or editing the keyword to improve Quality Score

question

Megan enabled Conversion Optimizer in all six of her campaigns. How can she tell if Conversion Optimizer is improving campaign performance

answer

Compare average CPA and conversion rate before and after using Conversion Optimizer

question

What can you learn from attribution reports?

answer

The series of steps customers take after completing a conversion, including information on ads, clicks and elements of a campaign

question

Jose has a limited AdWords budget and his ads aren't showing as often as he wants. How might he improve results without spending more money on the campaigns limited by budget?

answer

Choose accelerated instead of standard delivery

question

What can be learned from a Search Funnel?

answer

The series of steps a customer takes before completing a conversion, including information on ads, clicks, and other elements of your campaign

question

To improve the performance of an ad group on the Search Network, advertisers should create ad groups containing:

answer

keywords that are also included in the ad text

question

The IP Exclusion tool allows advertisers to:

answer

prevent specific IP addresses from seeing their ads

question

Which are key elements to keep in mind when optimizing a landing page for AdWords

answer

Relevant and original content that clearly represents the business or several links to related websites

question

Which scenario would record to two conversions (1-per-click)?

answer

A user clicks on an ad and converts. The user performs the search again the following day, clicks on the same ad and converts again

question

How could an advertiser determine the most profitable keywords within a campaign?

answer

Compare the costs accrued by each keyword with the conversion data for that keyword

question

Bud would like to test new logic in his application that uses the AdWords Application Programming Interface (API) without modifying his live AdWords campaigns. Which tool would allow him to do this?

answer

AdWords API Sandbox

question

An advertiser in Canada wants to view ads as they would appear to users in Mexico. Which tool should this advertiser use to accomplish this goal?

answer

Ad Preview and Diagnosis Tool

question

You want to use Adwords to promote your dog-sitting service. What kind of campaign might you create to reach dog owners, whether they're searching on Google or surfing a pet-supply website?

answer

Search Network with Display Select

question

you're reviewing the campaign of new a client with a child's daycare who wants to better promote his business to parents on mobile devices. to optimize his ads for mobile, you might create an ad with

answer

the mobile version of the facility's website as the landing page, with interactive video showing current students and teachers reading together

question

Obi added a sitelink extension to her text ad and wants it to show as often as possible. What's the best way to achieve this?

answer

Raise her maximum cost-per-click (max. CPC)

question

Roxanne's online estate-jewelry sales are lagging despite running a great text ad. What else might she do to drive sales?

answer

Use the Shopping ad format

question

A florist is advertising 5 types of bouquets, including those with roses. Which landing page is more likely to convert to a sale when someone searches on "roses"?

answer

The page showing rose bouquets

question

Which conversion metric can give you more insight into how your ads drive conversions on mobile phones, computers and tablets?

answer

Cross-device conversions

question

Search terms report data shows that people who click on ads promoting your prescription glasses were searching for terms like "wine glasses" and "drinking glasses" Which might you add as negative keywords to prevent your ads from showing on such searches?

answer

"wine" and "drinking"

question

A client is asking you why he should evaluate the number of clicks on his search ads relative to the number of impressions received. What should you tell him?

answer

He can better understand whether potential customers find his ads appealing

question

Zoe has a website selling customizable electronic greeting cards. What could be interfering with her getting the most possible conversions?

answer

When people click the ad, they're taken to the get-well category

question

You can use the Adwords Application Programming Interface (API) to:

answer

integrate Adwords data with your inventory system

question

You own a pet-supply store with various category pages on your website, and you've set up a tracking template so you can manage tracking and redirect information. Your final URL for the keyword "dog treats" could be something like:

answer

{creative}&url=http%3A%2F%2Fwww.example.com%2Ftreats%3Fstyle%3Ddog

question

Which approach to bidding is best suited to maximize profit?

answer

Maximize ROI as a percentage

question

In order to differentiate ads from the ads of competitors, advertisers creating text ads should:

answer

include prices, promotions, and a call-to-action

question

Which is a best practice for writing an effective text ad?

answer

Capitalize the first letter each word in the headline

question

If you're currently using text, display and video ads but also want to more specially control spending on ads that appear when someone searches on Google, which additional campaign type would you choose?

answer

Search Network with Display Select

question

Data shows that your client's ad that appears to people in San Francisco gets 120 conversions at a cost of US$1200 and cost-per-acquisition (CPA) of UD$10, while ads showing in Houston get 70 conversions at a cost of US$1400 and CPA of UD$20. If you have a CPA goal of US$12, what bid adjustment would you set for each location?

answer

+20% for San Francisco, -40% for Houston

question

True or False: If you'd prefer to reach as many people as possible, use exact match or phrase match keywords.

answer

False

question

According to Google data, after seeing an ad on their smartphone, more than half of people:

answer

do a mobile search

question

If your campaign budget is up to $20, how much can actually be spent in one day?

answer

$24

question

An advertiser attempts to enable target cost-per-acquisition (CPA) bidding but the option isn't available. The most likely reason is that the advertiser:

answer

has fewer than 15 conversions in the last 30 days

question

Dustin wants to write a great text ad that will get people's attention. What should he do to generate the most clicks?

answer

include his keywords in the ad text

question

You're reviewing the paid & organic search report for a client who runs a Maui snorkeling tour business and you see that her business and you see that her business appears only in organic search for queries such as "boat snorkeling tour" and "beachside snorkeling tour." You can use this information to:

answer

lower her budget for campaigns containing these keywords

question

An advertiser wants to improve the position of their ads without raising their bid. What else can increase Ad Rank?

answer

make changes to improve components of the Quality Score

question

With call extensions, a customer who searches for Thai food on her mobile phone can see an ad for a Thai restaurant, along with a phone number and make the call with one click. How is that priced?

answer

The same as when someone clicks on an ad

question

Automatic cost-per-click (CPC) bidding attempts to get advertisers the most:

answer

clicks for their daily budget

question

Your client's product costs UD$50 to produce, and it sells for US$150. She's sold 10 units and spent US$700 on her AdWords campaign. How would you calculate her return on investment (ROI) to help her understand the benefit of using AdWords?

answer

US$1500 (revenue) / US$1200 (cost + AdWords spend)

question

A new client want to promote his 3 indian restaurants, in different areas of London, to people searching for places to eat. How might you organize his account?

answer

Create 1 campaign with an ad group for each restaurant location

question

Which of these statements is true?

answer

Location extensions appear when someone who's physically near the business searches on relevant terms

question

True or Flase: Shopping ads use Merchant Center product data to decide how and where to show ads:

answer

True

question

An advertiser that uses ad scheduling has a custom bid adjustment for 9pm - 12am on weeknights. The normal bid is USD$0.40 and the bid multiplier is 75%. How much is the advertiser bidding between 9pm-12am on weeknights?

answer

$0.70

question

Sarah manages 2 AdWords accounts for a client. Which tool would she use to search and replace a group of keywords across several ad groups?

answer

AdWords Editor

question

If you want to target ads to only people who speak Spanish, you can:

answer

write your ad and keywords in English and target the Spanish language

question

You are tracking conversions in a budget-constrained campaign. If you raise CPC bids within the budget constraint, which results is most likely?

answer

Receive fewer conversions while paying more on average per conversion

question

An advertiser who is selling computer monitors is writing new ad text for an existing ad group. Which line of ad text is written according to Google AdWords advertising policies?

answer

20-70% off LCD monitors

question

An advertiser notices that the clickthrough rate (CTR) in one ad group has significantly decreased throughout the past few weeks. What could this advertiser do in an attempt to increase CTR and maintain relevant website traffic?

answer

Use keyword matching options to help remove irrelevant searches

question

Which is a benefit of using AdWords editor?

answer

Multiple users can make offline changes to Account Preferences

question

how would you determine the click through rate of a client's ads?

answer

divide the number of clicks by the number of impressions

question

ssuming default cookie expiration timing, a conversion (1-per-click) is recorded when:

answer

a single conversion is made within 30 days following an AdWords ad click

question

Which is a recommended action for new mobile preferred ad creative?

answer

Use a mobile-optimized landing page

question

Which can be specified at the campaign level?

answer

Network distribution

question

It is important to identify specific goals for an AdWords campaign, so that the advertiser can then:

answer

make strategic changes to the account to improve performance

question

What is a benefit of using the AdWords Application Programming Interface (API)?

answer

Advertisers can make dynamic changes to their AdWords accounts at scale

question

In an AdWords account managed by multiple users, one user noticed a surprising jump in impressions. Where should this user look for details on what might have created the impression increase?

answer

Change History

question

Jane uses AdWords to promote her online shoe sore and her conversion rate has remained constant over the last year. While checking her web server logs for December, she notices she sometimes gets two clicks from the same IP address within a few minutes. The most likely cause of this is:

answer

users who are comparison shopping for shoes

question

Given four Search campaigns that run out of daily budget, three can likely benefit from bidding or budget changes. Which is most likely configured effectively as is?

answer

Profitable campaign, missing additional profitable conversions when budget limits exposure

question

How would you explain the importance of ad impressions to a client who's concerned that her Search Network campaign is generating impressions but no clicks?

answer

They can give her an idea of how often her ad is shown to potential customers

question

Which is a benefit of linking Google Places account to an AdWords campaign?

answer

Adding or updating addresses in Google Places automatically updates validated addresses used for ads

question

An advertiser's ad is not appearing in the Ad Preview and Diagnosis Tool when exact keywords are queried. Which action would help the advertiser to determine why the ad is not showing?

answer

Run a keyword diagnosis for the keyword in question

question

What kind of click volume increase is likely to be immediately filtered from an AdWords campaign

answer

automated clicks

question

Which best describes the relationship between maximum cost-per-click (CPC) bids and Ad Rank

answer

CPC bid is one factor that affects Ad Rank

question

A florist is advertising five types of flowers, including red roses. When a user types the phrase "red roses" into Google, the advertiser's ad is displayed and clicked on. Which landing page is more likely to convert to a sale?

answer

The page on the site that displays only roses

question

Which is a benefit linking a Google My Business account to an AdWords campaign?

answer

Adding or updating addresses in Google My Business automatically updates validated addresses used for ads

question

Local Google+ pages created on Google My Business can be:

answer

location extensions in AdWords

question

How does Conversion Optimizer determine the optimal cost-per-click (CPC) bid?

answer

It uses your conversion history to bid higher when a conversion is more likely

question

An advertiser gets more conversions from ads that appear to people in Paris. What should this advertiser do to try and increase the number of conversions?

answer

Set a location bid adjustment

question

The owners of a coffeehouse downtown would like to run an "afternoon espresso" promotion to increase sales during the afternoon hours on weekdays. Which AdWords feature is most effective for preventing their search ads from appearing at night or on weekends?

answer

custom ad scheduling

question

Which report and metric should you analyze to see how often your client's ads are showing above search results in comparison with other advertisers?

answer

Top of page rate metric from the Auction insights report

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