Business portfolio analysis is defined as the process in which management ________.

assesses the attractiveness of an SBU’s market and the strength of its position in the market More test answers on https://studyhippo.com/mkt-340-quiz-1/

Which of the following is NOT part of business portfolio analysis? e. analyzing the current portfolio f. deciding which units should receive more or less investment g. deciding which units should receive no further investment h. deciding which units may require additional attention i. determining appropriate target markets

i. determining appropriate target markets More test answers on https://studyhippo.com/chapter-2-fun-stuff-marketing/

Business portfolio analysis is defined as the process in which management ________. A) studies the products and strategies of competitors to improve the company’s own products B) analyzes consumer feedback in order to better position the company’s brand image C) assesses the attractiveness of an SBU’s market and the strength of its position in the market D) segments the company’s markets to reach target consumers effectively E) conducts marketing research to evaluate the company’s marketing strategy

C) assesses the attractiveness of an SBU’s market and the strength of its position in the market More test answers on https://studyhippo.com/marketing-chapter-2-test-answers/

Business portfolio analysis is defined as the process in which management ________. A. studies the products and strategies of competitors to improve the company’s own products B. analyzes consumer feedback in order to better position the company’s brand image C. assesses the attractiveness of an SBU’s market and the strength of its position in the market D. segments the company’s markets to reach target consumers effectively E. conducts marketing research to evaluate the company’s marketing strategy

C. assesses the attractiveness of an SBU’s market and the strength of its position in the market More test answers on https://studyhippo.com/mkt-340-quiz-1-3-review/

In its business portfolio analysis, an organization’s SBUs often start as “__________” and eventually become “__________.”

question marks; dogs More test answers on https://studyhippo.com/marketing-mini-test-2/

Business portfolio analysis and diversification analysis help and organization to answer what important strategic question a) where do competitors operate b) where do we want to go for growth c) where can we find new products d) what product characteristics indicate success

b More test answers on https://studyhippo.com/chapter-1-learn-smart-2/

Solarcom is a 30-year-old information technology company that owns several subsidiaries. One of its subsidiaries is Atlantix Global Systems, which is one of the leading wholesalers for refurbished computer equipment that has a large share of an industry that is growing worldwide. According to the BCG business portfolio analysis framework, Atlantix Global would most likely be classified as a…

star More test answers on https://studyhippo.com/marketing-302-quizes/

Diversification analysis and business portfolio analysis help managers develop ______ strategies and make resource allocation decisions.

growth More test answers on https://studyhippo.com/mktg-ch-2/

In BCG’s business portfolio analysis, __________ generate more revenue than they can use, allowing an organization to cover its overhead and invest in other SBUs.

cash cows More test answers on https://studyhippo.com/mark-practice-quiz-ch-1-5/

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Business Portfolio Analysis Flashcards, test questions and answers

Q: What is business portfolio analysis?

Business portfolio analysis is a technique that managers use to quantify performance measures and growth targets to analyze its clients’ strategic business units (SBUs) as though they were a collection of separate investments. More test answers on https://studyhippo.com/marketing-ch-2/

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What is Business Portfolio Analysis?

Business Portfolio Analysis is an important tool used by businesses to assess their financial performance and identify areas of opportunity. It involves analyzing a portfolio of investments in order to determine whether the current asset allocation is sufficient for achieving desired goals or objectives. The analysis may include examining the risk level, return on investment, expected returns, and other factors related to each individual asset in the portfolio. By understanding these key aspects, companies can make informed decisions about their future investments and allocate resources accordingly. The first step of a business portfolio analysis is assessing the current balance sheet and income statement. This will help determine how well the company has managed its finances and if there are any areas that need improvement. After this assessment has been done, it’s time to analyze any potential investments that could be made in order to improve overall profitability. This could involve researching different stocks or bonds available in the market as well as evaluating new opportunities within industries that have yet to be explored by the company itself. Another key part of business portfolio analysis is determining which assets should be included in a particular investor’s strategy based on their personal goals and risk tolerance levels. An investor might choose long-term stocks with lower volatility while another may opt for high-yield bonds with more frequent payouts but higher risk levels associated with them as well . Additionally, various strategies such as diversification can help reduce risks associated with investing while still providing potential returns over time . Finally, when conducting a business portfolio analysis it’s important for investors to consider both short-term goals (such as near term cash flow) along with longer term objectives (like retirement savings). By taking all factors into consideration, investors can create portfolios that best suit their specific needs while also helping ensure they achieve their desired results from their investments over time . Overall , business portfolio analysis is an essential tool for businesses looking to effectively manage their resources and maximize profits through sound decision making regarding investments .