Test 8 review – Flashcards
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A(n) ____________ is an entity that assists in the movement of products through the channel?
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Intermediary
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Which of the following is NOT an example of an intermediary?
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Consumer
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The goal of a marketing channel is to?
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Create the most efficient way to move products from producer to consumer
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A direct marketing channel consists of?
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A producer and a customer
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A marketing channel always includes?
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A producer
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The basic trade-off in logistics is between ________ and ________?
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Efficiency and responsiveness
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Which of the following is NOT a cost typically associated with logistics?
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Advertising
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The decision to hold inventory is critical to providing customer service through the supply chain. There are both costs and benefits. Which of these is NOT a benefit of holding inventory?
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To create possession utility for producers
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____________ deals with the flow of physical goods and related information through the value chain?
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Logistics
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Which of the following is NOT a cost typically associated with logistics?
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Product development
