This coursework focuses on analyzing the front cover of 'Mizz', a well-known teenage magazine. Mizz specifically caters to younger teenage girls. The masthead can be found in the top left-hand corner, while the main image showcases Charlotte Church and is slightly right of center.
At the bottom centre, there is a main cover line accompanied by cover lines down the sides. The use of bright colours, particularly girly shades, creates connotation. Additionally, there is a strap line and a barcode present. The colors featured include bright pink, orange pasted green, and white. Of all these colors, bright pink stands out the most as it is a girly color that appeals to the target audience. The background is light green, which not only makes the main colors pop but also complements the dominant image of Charlotte Church, who has light green eyes.
The color
...s used in the design elicit a sense of happiness, as they are vibrant, attention-grabbing, and cheerful. The choice of fonts varies, incorporating both uppercase and lowercase letters. The sophisticated font adds a polished touch, appealing to older girls or young girls seeking a more mature feel. The primary image features a youthful and attractive celebrity—a representation of the ideal appearance desired by teenage girls. Additionally, there are two smaller images at the bottom showcasing additional celebrities. Charlotte Church, in particular, embodies femininity and charm with her curly hair. This deliberate choice aims to portray her as younger than her actual age, allowing the intended audience to better connect with her.
The make-up used is very natural, giving her a more youthful appearance that the target audience can connect with. The dominant image
is a medium close up, only showing her head and shoulders due to cropping. The lower frame cuts through the model's chest. Furthermore, the model's skin has been digitally enhanced to appear flawless and free of imperfections.
The background is turquoise in color. Upon viewing the front cover, the first thing that catches your attention is the prominent image. Next, you notice the main coverline and then your eyes move clockwise to observe the other cover lines. The prominent image features an attractive, feminine woman, as the appearance holds great significance for young teenage girls. The magazine's title, 'mizz', directly appeals to its target audience as it can be interpreted as 'miss', which represents young women. The main coverline cleverly plays with words by saying 'Charlottes web'. The cover lines indicate that the magazine contains real life stories, shopping, and love.
Once again, the text reflects the interests of an average teenage girl, which is the target audience. The title stands out on a shelf due to its capital letters and bold font. It is designed to be eye-catching. The main coverline is written in capital letters, possibly to ensure it can be easily read from a distance. One of the coverlines asks a rhetorical question, "Could you be a star?" By including the word "you," it engages the reader. The text also employs alliteration with "bead bracelet" and repetition with "Drama-Rama." These techniques make the content more appealing.
The front cover of the magazine is designed to appeal to the target audience by incorporating slang in the coverlines. The utilization of vibrant, striking colors, capitalized letters, and attention-grabbing elements further enhance its effectiveness. However, it could be
enhanced by featuring more persuasive coverlines that entice readers to buy the magazine. It's important to mention that this magazine is exclusively targeted towards girls and doesn't cater to teenage boys. As part of the intended readership, I personally find this magazine appealing and consider it successful in achieving its goal.
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