Target Market Analysis Argumentative Essay Example

rket. The primary reason for this is that those with higher education and incomes not only possess more knowledge and motivation towards healthier lifestyles, but also have the necessary financial means. This demographic would be our primary target market, and thus, Goldbricks' owners searched for locations that had both a high-income population with higher education levels as well as a reasonably large population base to draw customers from, ensuring a successful restaurant enterprise. Management has identified three potential sites in Maryland and Virginia. For our Maryland location, we have pinpointed downtown Bethesda in Montgomery County as the ideal location due to its high-income residential area, upscale commercial area, and neighboring restaurants, all surrounded by the National Institutes of Health to the north, Wisconsin Avenue to the east, and Old Georgetown Road to the west.

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