Swot Analysis of Coca-Cola Essay Example

itutes such as tea, coffee, juices, milk, and hot chocolate pressure the industry. Additionally, health-conscious consumers may affect Coca-Cola and Pepsi's market share. Despite this, both companies have diversified into these markets to offset any losses. Finally, consumer buying power is a critical threat in the industry.

The competition between Pepsi and Coke has resulted in an industry that moves slowly. Management must always adapt to the changing preferences and demands of their customers to avoid losing business to their rivals. Additionally, consumers are able to switch to alternative drinks without much financial or social impact.