Text preview
SWOT is acronym for Strength, Weakness, Opportunity, Thread. In Essence a SWOT analysis is geared toward predictability of obvious and hidden factors that may influence the outcome of marketing and sales.
In terms of gaming industry, Microsoft, Sony, and Nintendo with their respective hardware’s MS Xbox 360, PS 3 and Nintendo Wii illustrate the first tier competitors in U. S. as well as globally. Microsoft Xbox 360
Strength:
- Integration of next generation DVD players i. e.HD technology
- Backward compatibility with previous Xbox games
- Online product – the first of its kind
- Lower price than most comparable competitor PS3
Weakness:
- Expensive hardware and games
- Production flows
- Direct competition with Nintendo because of equally large customer base Opportunity
- Penetration of new markets in ME
- Penetration of untouched markets by means of bundling
- Partnership with Hollywood studios
Threat:
- Lower cost competitor i.e. Nintendo
- Anti trust issues in Europe Hardware complication Sony Play Station 3
Strength:
- Integration of ne
...xt generation DVD players
- Backward compatibility with previous PS2
- Mostly Free Online product
- Recent decline in profits
Weakness:
- Expensive hardware and games
Opportunity:
- Great product lunch covering global spectrum.
- Penetration of new markets in ME
- Penetration of untouched markets by means of bundling
- Partnership with Hollywood studios
Threat:
- Lower cost competitor i. e. Nintendo
- Delays in production Constant strategy change Nintendo Wii
Strength:
- Uniqueness of hardware motion detection
- Low cost hardware and software
- Intuitive usage
Weakness:
- Joystick liability
- Limited selection of software
Opportunity:
- Penetration of new markets in ME / Europe / Asia
- Marketing to novice gamers including seniors and adults
Threat:
- Loss of potential customer because of lack of software selection and sophistication of games.
- Software developers abandon game development because of lack of adequate profits.
View entire sampleJoin StudyHippo to see entire essay
Popular Essay Topics
- Computer File essays
- Desktop Computer essays
- Servers essays
- Photo Equipment essays
- Video Game Console essays
- Automotive essays
- Real Estate essays
- Construction essays
- E Commerce essays
- Commerce essays
- Polymers essays
- Automotive Industry essays
- Paper Industry essays
- Textile Industry essays
- Pharmaceutical industry essays
- Pharmacy essays
- Grocery stores essays
- Classical Mechanics essays
- Rail Transport essays
- Tata Motors essays
- Vehicle Brands essays
- trucks essays
- Auto Racing essays
- Harley-Davidson essays
- Suzuki essays
- Lexus essays
- Mercedes-Benz essays
- Buying Homes essays
- Futures Contract essays
- Mortgage Loan essays
- Renting essays
- Transaction Cost essays
- Building essays
- Optical Fiber essays
- Freezing essays
- Polymer essays
- Weaving essays
- Advertising essays
- Audience Theory essays
- Competitor Analysis essays
- Consumer essays
- Marketing Management essays
- Marketing Mix essays
- Marketing Plan essays
- Marketing Research essays
- Marketing Strategy essays
- Point Of Sale essays
- Price essays
- Procurement essays
- Product essays