Summary Hugo Boss Essay Example

perspective. Hugo Boss is a successful company and the market leader in the clothing segment. We calculated the index and it proved that Hugo Boss shows a huge profit and capital.As well we found out that Hugo Boss is a brand which stands for quality and modernity. The results of our survey show that Hugo Boss was a good reputation and that the customers are satisfied with the clothing made by Hugo Boss.

This also proves that Hugo Boss is always up to date and innovative, to retain their position as market leader and to fulfil the customers expectations. Moreover we made a plan of export and chose China as a possible country to export. That plan included also the SWOT-analysis to find out the strenghts, weaknesses, opportunities and threats.It resulted that Hugo Boss has a well-known en established brand name. Hugo Boss is a multinational concern and is already known with export activities. Although there is a risk for international companies to operate at the Chinese market and the vogue is constantly changing, the Chinese market is a big opportunity for Hugo Boss.

Western designs are in great demand such as luxury brands. Based on these analysis we chose China as a potential export country for Hugo Boss. Although Hugo Boss has already stores in China, an increasing profit is expected for the Asian regions in the next years.