Stop The Violence: Don’t Text and Drive Essay Example

years who are fond of driving and texting as evident in the modern society full of various social networking sites. The ad successfully connects the targeted audience in a sensitive manner through the portrayal of the consequences of driving and texting. The ad is without doubt effective in the sense that its success and uniqueness in conveying the intended message is apparent. For instance, its images are not only overwhelming but also captivating while the manner in which the message is conveyed is congenial and practical.

The writings in the ad are also clearly defined. For instance, the “stop the violence” writing is demarcated by the appearance of the two cars crashing. The wording as well as the spacing of the writings makes the image more desiring to the targeted audience following the fact that the renovating and the camerawork are at their limit. Good wording in a print ad builds creativity as its appeals to not only quality but also originality (Kitchen and Proctor 15). The theme of the ad and the message are also portrayed systematically with a modest impression perfectly executed with spacing. Use of colors effectively engage the styles of the graphic with the bold use of different colors portraying the character of image thereby effectively capturing the attention of the targeted audience as they inform them on the dangers associated with texting while driving. This makes the synopsis of the projected message easy and quick.

The wording as well as the writings heightens an impressive reaction to the audience. The association of the image and the wording in the ad is both a product information as well as an indication of the

consequences of driving while texting. Moreover, the use of bright colors together with the commendable spacing makes a strong classical that works for splendid effect. According to Yeshin (229), a good ad communicates the intended message while at the same time leaving the targeted audience with the ability to not only understand but also recall the conveyed message. The ad’s visual is also sparkling in that it successfully depicts the collision of the two cars as well as the violence caused to the affected party. The expression of the punch on the face is so real that the audience can feel the pain and the fear instilled to the punched man in real life.

“Stop the Violence Don’t, Text and Drive” successfully employs ethos, logos and pathos to focus attention to its audience. Logos is employed to give the targeted audience the idea of the dangers associated with distractive driving in a very clear tone. The slogan, “do not text and drive” is the logos of the ad that informs the audience on the importance of safe driving. On the other hand, the punch on the face depicts the use of pathos where the punch symbolizes the pain triggered. Additionally, it shows that the punch is not as frightful as the car collisions. Lastly, ethos is rendered as evidenced in the endowment of the name of the sponsor. Through this, the audience is informed of the intentions of Ecovia; promotion of safe driving.

Conclusion

Road accidents are prevailing in the modern society with the sad reality that they are often triggered by very simple and similar errors as evidenced in driving while texting. The “stop the violence: don’t

text and drive” ad attempts to warn its audience on the dangers associated with various distractions while driving. The fact that the ad not only shocks but also strikes the audience implies that it is efficient specifically through the usage of an image that is captivating thereby enabling the audience to understand the dangers associated with careless driving. The ad clearly reveals that the rationality of the modern advertising is entirely semiotic thereby depicting that the success of modern ads as well as their perception to the intended audience often reflects a culture that has chosen impression over realism.

Work Cited

1. Adsoftheworld.com,. 'Ecovia: Stop The Violence, Don't Text And Drive | Ads Of The World™'. N.p., 2015. Web. 25 June 2015. Retrieved from: http://adsoftheworld.com/media/print/ecovia_stop_the_violence_dont_text_and_drive
2. Kitchen, Philip J, and Tony Proctor. The Informed Student Guide to Marketing. London: Thomson Learning, 2001. Print.
3. Yeshin, Tony. Advertising. London: Thomson Learning, 2006. Print.