Sports Marketing Definitions – Flashcards

Unlock all answers in this set

Unlock answers
question
Brand
answer
a name, word, or symbol or design that identifies an organization and its products
question
Endorsement
answer
a persons public expression of approval or support for a product or service. They are a promotional tool rather than a form of sponsorship.
question
Brand Equity
answer
the value a brand has beyond its actual functional benefits
question
Trademark
answer
a device that legally identifies ownership of a registered brand or trade name
question
Return
answer
the profit a sponsor earns from its support of an athlete or teams
question
Extreme Sports
answer
sports that involve nontraditional daring methods of athletic competition
question
Brand Name
answer
a word or words, letters, or numbers representing a brand
question
Amateur Athlete
answer
a person who does not get paid to play a sport
question
NCAA
answer
National Collegiate Athletic Association; governs college athletes and overseas important decisions pertaining to athletics
question
Title IX
answer
a law that bans gender discrimination in schools brand so increase. mo exactly mobiles receive federal funds
question
Professional Athlete
answer
an athlete who has the will and ability to earn an incomeus from a particular sport
question
Sports Marketing
answer
alle the marketing activities designed to satisfy the needs and wants of sports consumers
question
Generic Brand
answer
represents general product category and doesn't carry a company or brand name
question
Affinity Sports
answer
niche markets whose participants are just as passionate about their sports as are enthusiasts of the more traditional sport
question
Niche Marketing
answer
involves researching a target market to determine the specific items or services a small group of people will buy
question
Sponsor
answer
a person, organization, or business or donates products and services to another person, organization or event in exchange for public recognition
question
Co-Branding
answer
combines one or more brands to increase customer loyalty and sales for each product
question
Manufacturer Brand
answer
owned by the producer of the product
question
Intermediary Brand
answer
carries a name developed by the wholesaler, retailer, or catalog house
question
Market
answer
all people who share similar needs and wants and who have the ability to purchase a give product
question
Consumer Market
answer
consists of consumers who purchase goods and services for personal use
question
Organizational Market
answer
business-to-business market includes all businesses that buy products for use in their operations
question
Market Share
answer
a company's percentage of its total sales
question
Target Market
answer
a group that is identified for a specific marketing program
question
Customer Profile
answer
lists information about the target market, such as age, gender, income level, marital status, ethnic background, geographic residence, lifestyle, and behavior
question
Marketing Mix
answer
includes four basic marketing strategies called the Four P's: product, place, price, and promotion
question
Consumers
answer
people who use products
question
Discretionary Income
answer
money left to spend after necessary expenses are paid
question
Kinetoscope
answer
a device for viewing moving pictures invented by Thomas Edison
question
Vendors
answer
sellers of products that compete for a share of the money people spend on recreation
question
Product
answer
a good or service that any for-profit industry sells to its customers
question
Promotion
answer
any form of communication used to persuade people to buy products through advertising, publicity, personal selling, or sales
question
Core Product
answer
main product
question
Ancillary Product
answer
a product related to or created from the core product
question
Revenue
answer
gross income
question
Piracy
answer
the unauthorized use of an owners or creators music, movies, or other copyrighted material
question
Royalty
answer
a payment for material that has been copyrighted or legally declared as belonging to the creator
question
Product Tie-In
answer
the use of ancillary products such as merchandise for promotional tools
question
Cross-Promotion
answer
any form of communication through which one industry relies on another industry to promote its product
question
Convergence
answer
the overlapping of product promotion
question
Synergy
answer
a combines action that occurs when products owned by one source promote the growth of related products
question
Risks
answer
unforeseen events and obstacles that can negatively affect business
question
Risk Management
answer
a strategy to offset business risks
question
Consumer Loyalty
answer
when customers are happy with a company's product and become repeat customers
question
Sponsorship
answer
the promotion of a company in association with a property
question
Entertainment Marketing
answer
the process of developing, promoting, and distributing products, or goods and services, to satisfy customers needs and wants through entertainment
question
Media
answer
methods used for communicating or transmitting messages
question
Fad
answer
a short-term popular trend, style, product, or service
question
Cross-selling
answer
the method of selling additional related products tied to one name
question
Break Even
answer
have costs and expenses equal the income revenue
question
Oligopoly
answer
a business situation in which a few firms affect but do not control an industry
question
Ratings
answer
the rankings of TV show or radio show popularity in a certain time period
question
Affiliate
answer
an independent broadcaster that contracts with larger national networks for programming
question
Brick-and-Mortar Store
answer
a retail business with a physical location or store site
question
Leisure Time
answer
anytime that you are free from work and duties
question
Low Budget Movies
answer
generally those costing less than $250,000 to produce, have low advertising budgets
question
Vertical Integration
answer
one company that controls several different areas of the same industrt
question
Wide Release
answer
movies opened in more than 2,000 theaters
question
MOU
answer
a written agreement that contains voluntary technical standards
question
Preview
answer
the release of a movie the evening before its official opening
question
Broadcast Webs
answer
groups of television networks, production studios and related entertainment films that produce shows in house for their groups
question
Trailers
answer
advertisements for upcoming movies
question
Matinees
answer
pre-evening shows generally have less audience and lower prices tickets
question
Information Utility
answer
involves getting the information to the consumer
question
Possession Utility
answer
exchange of a product from monetary value
question
Time Utility
answer
having a product available at a certain time of year or convenient time of time
question
Place Utility
answer
having a product where customers can buy it
question
Form Utility
answer
changing raw materials or putting parts together to make them more useful
question
Utility
answer
the added value to a product comes from the Latin word utilis
question
Distribution
answer
including methods of transporting and tracking your product
question
Financing
answer
getting the money needed to finance the operation of a business
question
Marketing Information Management
answer
process of obtaining the marketing information needed to make sound business decisions
question
Selling
answer
providing customers with the goods and services they wish to buy
question
Product Service Planning
answer
decisions made by a business in relation to the product of goods and servces
question
Pricing
answer
deciding how much to charge for goods and sefvices
question
Professional Development
answer
career growth, development, and exploration
question
Economics
answer
understanding economic principles and concepts that are basic to marketing orinciples
question
Communication and Interpersonal
answer
interacting effectively with others
question
Business, Management, Entrepeneurship
answer
having management skills to run a business
question
Intangible
answer
service, can't physically touch it
question
Tangible
answer
good, can physically touch it
question
Non-Profit Organization
answer
they receive no money for the good or service they provide
Get an explanation on any task
Get unstuck with the help of our AI assistant in seconds
New