Sports marketing 80 terms – Flashcards
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The marketing mix consist of which of the following
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Planning pricing distribution promotion
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Which of the components in the event triangle exchanges money for entertainment
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The fan
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Which of the following is an example of durable goods
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Baseball mitt
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Which of the for P's of marketing effects distribution and shipping goods
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Place
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What type of marketing is done with Coca-Cola promote products during sporting event
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Marketing through sports
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Which of the following is a reason the team would utilize marketing
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To lure new fans to the venue ballpark stadium aren To Lure free-agent player to the organization To lure New coach to the organization
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Which is a marketing transaction more money is typically trade for a good or service between producers and consumers
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Exchange
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Which of the event triangle components exchanges money for merchandise
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Fan
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Which of the event triangle components exchanges signage for money
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Sponsor
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Which live in triangle components are most concerned with ambush marketing type dicks
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Sponsor
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Sports marketing is defined as marketing of?
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Sports products Non-sports products using sports
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Which of the following is an example of service
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Umpire
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A sports industry intermediary which is responsible for leveraging an athlete worth or determining an athletes bargaining power is the
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Sports agent
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An Individual or company which ummet need is a
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Consumer
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Individuals or companies that provide a supply of goods or service are
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Producers
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Which of the four P's of marking affect advertising and public relations
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Promotion
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Which of the components in the event triangle exchange money for promotion opportunities
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Sponsor
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The marketing of a league team coach or player is what type of marketing
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Marketing of sports
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Which of the following components are included in the event triangle
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Fan event sponsor
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Which of the event triangle components may trade merchandise for promotion opportunities
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Sponsor
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Caleb, satellite, And pay per view purchase or what type of sports purchases
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Media
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Are consumers always the same as customers
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No, consumers use product customers buy a product
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The process of carving out a relatively small part of the market that has a very special need not currently being filled is called
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Niche marketing
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A sport that has clearly defined rules and is overseen by an organizing body is
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An organized sport
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Uncertainty about the outcome of the game, ads what type of motivational value for a fan
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Entertainment value
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An athlete that is compensared or paid for performance is
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Professional athlete
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The team for identifying similar groups of consumers based on characteristics and needs is
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Market segmentation
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Segmenting a market based on characteristics such as race, religion, age and income is
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Demographic segmentation
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Segmentation of market based on consumer interest is
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Psychographic mentation
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What is meant by the term stadium as place?
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Sports events are produced and consumed at the same time at a stadium
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Which term describes the total amount of ticket sales for an event
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Gate receipt
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Segmenting market based on rate of use is
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Behavioral segmentation
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The personal commitment and emotional involvement consumers have the sports organization is called
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Fan loyalty
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Segmenting a market based on location, reading, and claimant is
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Geographic segmentation
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____ is a source of diversion or physical Activity engaged in for pleasure
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Sports
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An athlete that performs without direct monetary compensation or pay is
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An amateur
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Consumers who derive their benefits from the observation of event are know as
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Spectators
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Leveraging a sponsorship means
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Increasing the value of the sponsorship through an additional marketing efforts
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What is it called when a sponsor utillzes The appeal and draw of an existing event to develop an image for its Products or services with the audience
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Borrowed equity
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________ is the relationship between a corporate entity and sports property, or the company pays cash or in-kind fee in exchange for exploiting their association with the property
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Sponsorship
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Which of the following are examples of goals a business could expect to achieve through a sponsorship
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Increase sales
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Which of the following are reasons a business might give for wanting to be involved in a sports sponsorship
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Associate with a particular lifestyles Distinguish from the competition Increase visibility
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What is it called when a company has the right to allow other entities it's owns to use a logo or brand it has purchased Licensing rights to
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Branding rights
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Which of the following are true about sponsorship exclusivity
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It is usually defined by the category of the product or service
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Working with retailers is an important goal for companies that manufacture consumers goods because.
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It can lead to increased display space at retail locations It could increase the number of retail outlets
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Which of the following are examples of leveraging a sponsorship
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Using a self liquidating promotion Administering follow-up services Using aided recall questions in measuring the effectiveness of the sponsorship
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In venue and ticket sales P. S. L. Stands for
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Personal seat license
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Which of the following is example of athlete marketing
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Press conferences introducing a team new draft pick to the community
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Marketing efforts aimed at increasing attendance, interest, and draw to sporting events is
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Event marketing
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Which of the following event components is a revenue generator for the venue
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Concessions
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What does R. O. L. Stan for
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Return on investment
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What term describes a companies efforts to develop a personality and make its products or services different from the competition
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Branding
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Which of the following is true about swot analysis
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Strengths and weaknesses are primarily concerned with internal factors Opportunities that threats focus on external factors
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Which of the following would be included in the event marketing
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Venue marketing Athlete marketing Ticket marketing
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The physical surroundings of a venue that impact spectators desire to stay at the venue and ultimately return to the venue is called
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Sportscape
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Which of the following could be included in the offerings of an event
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Event merchandise Fan fun events Concessions
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Which of the following are elements of sportscape
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Merchanding Design and aesthetics Seat comfort
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Luxury box can positively affect the venue in what way
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Increase team revenue and fund team development
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Swot stand for
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Strengths, weaknesses, opportunities, threats
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The interior and exterior her parents of the stadium or Arena that is commonly called
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First impression
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What would be a reason a team/event would do marketing for a venue
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To increase ticket demand To increase interest in season tickets To promote new facilities, offerings or design To Promote new players or coaches added to the team
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Promotion mix is defined as
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The combination of advertising, personal selling, sponsorship, and public relations
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What media type has good local acceptance, high geographic and demographics selectively Low cost and uses audio
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Radio
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Advertising schedule is
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Schedule of promotion
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What is the most expensive part of promotionl mix
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Personal selling
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The part of the promotion mix that maintains mutual beneficail relationship between the sports organization and its public is
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Public relations
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A personal selling is all of the following except
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Inexpensive
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When selecting a type of media to use what should you consider
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Target market Cost Geographics and demographics
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Which of the following is part of promotional mix
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Sponsorship Public relations Advertising
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What is the role of promotion in sports marketing
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Inform
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Which of the following is a media type use in sports
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Television Outdoors Internet
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Which of the following is purpose of promotion in sports marketing
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Remind Persuade Inform
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Which part of the promotion mix is a paid form of mass communication
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Advertising
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All sponsorships propoasals should should include
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A price for purchasing the sponsorship A list of sponsorships rights and benefits A background of your property
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Marketing plan for a team should include
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Ticket sales goals Description of in game promotions The target audience
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In the sports marketing process step of _________consist of understanding consumers needs, select markets, and determining marketing mix for a sports product or service
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Planning
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Which of the following or sections in the typical marketing plan for a team
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Target market identification Executive summary Situation analysis
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In the sports marketing process the step of _____ consists of setting up running in the valuation an event
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Planning
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Which of the following are involved in the situation analysis
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Demographics Self-promotion Consumer trends
