Sociology of Sport Narrative Essay Example
Sociology of Sport Narrative Essay Example

Sociology of Sport Narrative Essay Example

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  • Pages: 3 (662 words)
  • Published: October 13, 2018
  • Type: Research Paper
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Introduction

Sociologists attribute sport's teaching of values such as hard work, competition, success, and leadership. It is seen as a social institution that promotes core societal values. NASCAR is an example of such a sport, and in this text, we examine how sociology has contributed to NASCAR becoming one of America's fastest-growing sports.

History of NASCAR

After the end of World War II, Bill France called a meeting in December 1947 to address issues in stock car racing. With his determination and ambition, the National Association for Stock Car Auto Racing was established. NASCAR held its first race in Daytona Beach on February 15, 1948.

In 1949, the premier racing series in America was established, resulting in the creation of super speedways. The media's involvement began in 1961 when ABC broadcasted the firecracker 250 event from Daytona Beach. Corporate spo

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nsorship of NASCAR events was initiated in 1971 by the Tobacco Company R.J. Reynolds. The NASCAR lifestyle gained national recognition with coverage from Sports Illustrated and featured stories in Forbes.

NASCAR.com, the official website of NASCAR, was launched in 1995. Since then, NASCAR has expanded and established multiple race circuits nationwide. In November 2000, leadership of NASCAR transitioned from France to its third president, Mike Helto. In 2001, Fox broadcasted its initial NASCAR Daytona event. In 2010, in Charlotte, North Carolina, NASCAR inaugurated its hall of fame. Over the years, NASCAR has grown significantly, attracting increasing sponsors, media events, participants, and setting new attendance records.

Sociodemographic description of fans and players

Spectating sports is a prevailing form of leisure in the modern world (James, 2001). NASCAR provides a family-oriented

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event, allowing fans of all ages to participate. NASCAR fans and players are inclusive regardless of sex, gender, or sexuality. Studies indicate a rise in female fans (Weissman, 1999), as well as homosexual fans and fans from minority races (Howard, 2001).

The statistics show that 40% of NASCAR fans are female. Furthermore, studies indicate that higher income and educational levels are correlated with a greater interest in NASCAR (Dunnavant, 2001). It is important to note that both male and female qualified drivers can participate in NASCAR events.

Professionalism

NASCAR is considered a professional sport that organizes championship circuits throughout the year. Notably, Anthony Wayne Stewart is an iconic champion who has won three categories of NASCAR events. Winners in NASCAR have the opportunity to receive lucrative deals, endorsements, and advertisements from both the governing body and various sponsors associated with the sport.

NASCAR and its impact on American society

Business Week recently recognized seven NASCAR drivers as part of America's top 100 most influential athletes. NASCAR events encompass various elements of modern American life, including competition, excitement, risk-taking, and the desire for thrilling experiences. These events also fulfill the need for group associations, as individuals rarely attend sporting events alone (Mullin, Hardy and Sutton, 2000).

Businesses have made money selling NASCAR merchandise such as jerseys and bubble heads. The popularity of NASCAR has also been influenced by cultural trends. Media companies like Fox, Sports Illustrated, and ABC have capitalized on the sport's popularity. ESPN provides extensive coverage of NASCAR events at Daytona Speedways. These media franchises give significant financial contributions to NASCAR in exchange for television rights, which influences event

scheduling.

Fans can enhance their experience through social networks, such as Facebook and Twitter, which host a NASCAR online community. Additionally, fans from around the world can watch NASCAR events on these media platforms, ultimately expanding the reach of the sport. NASCAR serves as a representative of American society in many aspects. It is important to remember that professional sports are not just entertainment but also significant businesses that generate numerous job opportunities, including those for track workers, drivers, endorsements, media rights, and television.

It also fosters social cohesion by uniting individuals under a shared ideology. With millions of people following the sport, it creates a sense of belonging and group affiliations (Mullin, Hardy and Sutton, 2000).

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