question

Using Keywords in Twitter Profile

answer

Will help with SEO and local search results

question

Work these into your Twitter Profile Copy

answer

A list you created of keywords that are important to your business

question

You should use Private Lists on Twitter

answer

To keep track of important customers and competitors

question

To fully populate Twitter Profile Media Gallery

answer

Upload and share a minimum of 6 visually striking photos that are relevant to your business

question

To prevent mistakes and abuse on Facebook

answer

It's important to limit access to Facebook Page functionality to a very small group of trustworthy employees.

question

Facebook Page Moderation Feature important

answer

For preventing offensive and potentially embarrassing comments from finding their way on your Facebook Pages wall

question

Under Facebook Insights Tab you can see

answer

Information such as the percentage of people who like your page for each age and gender bracket on the data people enter on their personal profiles

question

While it's important to include keywords in your profile

answer

You should avoid "stuffing" your LinkedIn profile with keywords because that negatively affects readability

question

Individual LinkedIn Profiles

answer

Are the only way that you can post to LinkedIn groups

question

Showcase Pages

answer

A feature on LinkedIn that let you segment your target offerings by your target market and are a great way to focus on different products seperately so you can modify positioning and branding

question

While Showcase Pages can be an effective tool

answer

On LinkedIn, you will need to grow a following for each of these from scratch, so this may be more effective for larger companies

question

Instagram's Website Address Field

answer

The one clickable link that instagram allows you to include

question

On the Instagram Mobile App

answer

The profile photo is the smallest seen

question

Because the Instagram Profile Photo is the Smallest Seen

answer

Instagram photo should be able to be seen from a distance

question

Through the Process of an Audit

answer

You can assess what's working, what's not and adjust course

question

It's important to meet customers where they are

answer

Rather than meeting customers where you want them to be

question

Can help your company accomplish it's objectives

answer

A social strategy that is aligned with essential elements of your business

question

Objectives that can be accomplished with social media

answer

Increasing customer satisfaction, generating more sales leads, driving web traffic and higher revenue

question

As your brand's social media presence grows

answer

It's important to maintain consistency in your communications

question

To produce a social media strategy that makes best use of resources

answer

It must be guided by the goals that directly contribute to the larger business objectives of your company

question

Use S.M.A.R.T. Goals

answer

When setting up objectives with social media strategy

question

S.M.A.R.T Goals and Social Media Strategy

answer

Helps ensure that your goals are structured and can be tracked

question

Paid Strategy Includes

answer

Social ads strategy such as boosted Facebook Posts and Promoted Tweets

question

Owned Component of Strategy Refers To

answer

Branded properties that you control and can leverage strategically such as your website, blog and social channels

question

Earned Strategy

answer

Most credible strategy, refers to exposure your brand earns through public acceptance and a strong emotional connection with your business

question

When developing content strategy

answer

You want to determine who you're communicating with and how, what you want to achieve with your content, and the ways you can effectively distribute it to your audience

question

If there's more than one person engaging in social media marketing on behalf of company

answer

Then it's important to outline the roles and responsibilities of each of those people

question

Develop a Critical Response Plan

answer

To minimize risk and prepare yourself for emergency situations

question

Social Media Policy

answer

Should clearly emphasize the importance of your brand's integrity, reputation and values

question

Quantitative Measurement, focuses on

answer

Numerical values and their growth or decline over time

question

Qualitative Measurement, more nuanced approach

answer

To collecting insight and this kind of measurement is best done on post by post basis

question

Benchmarking Against the Competition

answer

Is an important method for putting your own numbers into perspective

question

Quantity

answer

Quantitative measurements relate to this

question

Quality

answer

Qualitative measurements relate to this

question

Social Media Audiences are very Savvy

answer

So the best way to engage with them is by displaying an authentic desire to help them

question

Audiences quickly Shy Away

answer

From community building that is obviously motivated by commercial interests

question

Look for people publicly gushing out or tagging company on social media

answer

As they reach out to express love and affection for your brand, make sure you reach out and reciprocate

question

Since people, including influencers, tend to be busy

answer

Make sure to respect their time and develop a relationship before you ask them to contribute to your community.

question

4 Distinct Types of Engagement

answer

(1) Discussions around shared content (2) Customer Support Queries (3) Addressing positive and negative sentiment (4) Proactive engagement

question

If you encounter a question on social media channels to which you don't have an answer

answer

It's better to let someone know you'll have the answer for them soon rather than ignoring them completely

question

Building an Online Community

answer

Is all about relationships and Trust

question

Frending potential customers on Facebook then asking them to like brand

answer

Is a Facebook strategy that has the potential to turn customers off you and your brand

question

Communities made up of marketing, IT and healthcare professionals

answer

May find LinkedIn groups to be the best place to host discussions and engage in conversations

question

Post Notifications

answer

A great way to track key influencers and brand advocates to ensure you're maximizing your opportunity to engage with their content.

question

To set up post notifications

answer

Simply go to the Instagram profile you'd like to receive notifications for, tap the more button on their account and select "Turn on Post Notifications"

question

Create content at a pace and quality level

answer

That you can sustainably deliver week over week, month over month

question

Showing impact of community building on company's bottom line

answer

Is the fastest and most concrete way of demonstrating ROI of social media efforts

question

Qualitative and Quantitative Data

answer

These are needed to paint a complete picture of the effectiveness of your efforts

question

Businesses can use content

answer

To attract potential customers into their sales funnel

question

When sharing content

answer

You want to focus on adding value to someone's conversation. Simply copying a competitor's content output does not add value

question

Content calendars take many forms

answer

The best of which is the one that works for your company and the people involved in executing strategy

question

Content Strategy

answer

A game plan for coordinating, creating, distributing, and amplifying content designed to support your company's business objectives

question

Purpose of Created content

answer

To demonstrate thought leadership in your industry, lead visitors to your website and offer unique, original viewpoints to your audience that can help position your business as an authority in the field.

question

Value of Curated Content Lies

answer

In distilling information available to your audience about a certain topic and turning it into easily digestible and targeted resource

question

Effective Content Curation

answer

Can help you build relationships with key influencers and quickly test the types of content your audience finds compelling

question

When curating content you should

answer

Showcase your expertise by sharing a unique set of resources that your audience will find relevant and useful

question

Incorporate Keywords Into

answer

The title and body of your post as well as the URL

question

Add keywords to your writing in a way

answer

That doesn't compromise readability and publish new content on a regular basis

question

The majority of Facebook Profiles

answer

Are private, which greatly limits the usefulness of hashtags on that platform

question

Messaging should be tailored

answer

To the unique strength of each platform

question

Great ways to facilitate a conversation

answer

Questions, polls, and calls for user generated content

question

Examples of Clear Calls to Action

answer

On Facebook, announce a new location, and announce a small reward, on Twitter ask for retweets.

question

Content Amplification is about

answer

Getting your content in front of an audience of customers that matter.

question

Conversion is measured by a simple question

answer

What action do you want your people to take once they've consumed your content?

question

Understand Failures

answer

To avoid repeating mistakes in the future

question

Understand Successes

answer

So you can replicate wins

question

Before Purchasing an Ad

answer

It's important to think critically about how it will affect your business.

question

In order to have a meaningful impact, the ads

answer

That you create must be aligned with your social media strategy and business goals

question

It's best to determine the maximum

answer

Your willing to pay for a particular action and set your social ads bid price at that level

question

Millions of people log onto Facebook, Twitter and LinkedIn

answer

To share their interests, and connect with family, friends and their favorite brands.

question

Social Advertising Gives Companies

answer

A way to serve ads to the right segment of the social platform's active audience

question

Rotating Images and Developing Ad Copy Variations

answer

Helps you test what works best in social ads campaign and serves to prevent ad fatigue

question

Campaign Types, individual ad variations, and ad sets

answer

The Facebook Ad Structure is organized into these three tiers

question

If you operate in a niche market

answer

One Facebook interest may not be enough and can yield a sample size that is too small.

question

If operating in a niche market, and Facebook sample size is too small

answer

Include additional relevant interest to build a large enough audience size to provide actionable insights.

question

Facebook Audience Insights

answer

An audience research and targeting tool that can help you assess the characteristics of your existing audience and provide you with information about new prospective customers.

question

Your ability to target the right audience

answer

Will have a big impact on the success of your campaign

question

Keywords, Interests and Followers, and Tailored Audiences

answer

Ways to target your audience on Twitter to optimize the way your ads are distributed.

question

On Twitter best to Target

answer

Between 10-25 usernames to reach a large enough audience without reaching too broad an audience

question

Engagement, Community Growth and Conversion

answer

Three main goals of Twitter advertising Objectives

question

For Tweet Engagement Campaigns

answer

You should also compose a few new Tweets to achieve a mix of organically successful and fresh content.

question

Use the LinkedIn Job Title Field

answer

To target your ads at people who have the appropriate level of authority to make the right buying decisions.

question

Audience expansion on LinkedIn

answer

Finds users similar to your target audience so your ad can reach more people

question

Cost Per Click (CPC)

answer

The price you pay for each click by a user

question

Cost per Impression (CPM)

answer

The price you pay for the number of times your ad is seen regardless of whether its clicked on or not.

question

Analyzing by Platform

answer

Provides insight into which your network should get priority with ad dollars

question

Analyzing ROI in aggregate

answer

Gives you insight into how your ads program stacks up against the ROI of your content program and community building efforts.

question

Cost per action can be divided

answer

Into either Direct Revenue based or Lead Based

Social Media Marketing Quizzes – Flashcards

Unlock all answers in this set

Haven't found what you were looking for?

Search for samples, answers to your questions and flashcards