Social Media Marketing Quiz Material – Flashcards
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social shopping
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refers to situations where customers interact with others during a shopping event online
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share tools
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social software plug-ins that enable easy sharing of products sold on a retailer's website to social networks
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recommendation indicators
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simple buttons that provide an onsite endorsement of a product
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testimony
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a form of recommendation that enables users to share a more personal story about their experience, possibly as a video endorsement
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user gallery
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virtual gallery where users can share their creations, shopping lists, and wish-lists
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wishlist
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lists that help shoppers share what they want onsite, typically in the form of a wishlist
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popularity filters
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filters that enable the shopper to show products by most popular, most viewed, most favorite, or most commented
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user forms
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group of people who meet online to communicate about products and help each other solve related problems
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authenticity
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accept organic WOM
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transparency
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acknowledge opinions that were invited, incentivized, or facilitated
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advocacy
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enable consumers to rate the value of opinions
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participaroty
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encourage consumers to rate the value of opinions
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reciprocity
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acknowledge the value of consumer opinions
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infectiousness
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make it easy to share
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sustainability
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remember opinions online live on in perpetuity
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primary research
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information already collected and available for use
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secondary research
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collected for the research purposes at hand
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social media research
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application of scientific marketing research principles to the collection and analysis of social media data such that valid and reliable results are produced
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observational research
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observing and recording behavior or residual evidence of behavior
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scraping
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collecting conversations according to established criteria
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sentiment analysis
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also known as "opinion mining" ; attitudinal research
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content analysis
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used to identify the presence of concepts and themes within qualitative data sets
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echo effect
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"online echo" duplication in conversation volume that tends to occur in social media spaces
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participation effect
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when only some people are participating and/or some are participating at a higher rate
