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Social Media and Marketing Chapter 19 MKT220

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the listening system
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the first action a marketing team should take when initiating a social media campaign is simple: LISTEN
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what are the social media objectives?
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listen and learn build relationships and awareness promote products and services manage your reputation improve customer service
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What are the social media metrics?
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buzz, interest, participation, search engine, influence, sentiment analysis, web site metrics
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what are the categories of social media users?
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creators, critics, collectors, joiners, spectators, inactives
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What are the 8 social media tools?
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blogs – wordpress.com microblogs – twitter social networks – Facebook media sharing sites – youtube, instagram social news sites – reddit.com location based social – foursquare review – yelp.com virtual world and online gaming
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what are the reasons for mobile marketing popularity?
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there is low barrier to entry mobile marketing is measurable higher response rate than traditional media
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what are the common mobile marketing tools?
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sms, mms, mobile web sites, mobile ads, bluetooth, smartphone apps
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Apps vs. widgets
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apps – have to click to open widgets – already open