Social Media and Marketing Chapter 19 MKT220 – Flashcards
Unlock all answers in this set
Unlock answersquestion
the listening system
answer
the first action a marketing team should take when initiating a social media campaign is simple: LISTEN
question
what are the social media objectives?
answer
listen and learn build relationships and awareness promote products and services manage your reputation improve customer service
question
What are the social media metrics?
answer
buzz, interest, participation, search engine, influence, sentiment analysis, web site metrics
question
what are the categories of social media users?
answer
creators, critics, collectors, joiners, spectators, inactives
question
What are the 8 social media tools?
answer
blogs - wordpress.com microblogs - twitter social networks - Facebook media sharing sites - youtube, instagram social news sites - reddit.com location based social - foursquare review - yelp.com virtual world and online gaming
question
what are the reasons for mobile marketing popularity?
answer
there is low barrier to entry mobile marketing is measurable higher response rate than traditional media
question
what are the common mobile marketing tools?
answer
sms, mms, mobile web sites, mobile ads, bluetooth, smartphone apps
question
Apps vs. widgets
answer
apps - have to click to open widgets - already open
