Single Blinded Experiment – Flashcards
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Naturalistic Observation
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Definition: observing the subjects (people or animals) in a natural setting. Disadvantage: researcher may have to infer information based on observations, cannot control the environment Advantage: can observe the subject in natural setting
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Case studies
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Definition: intensive examination of a rare phenomenon that occurred. Disadvantage: researcher can examine rare occurrence; psychological treatment of rare disorder or brain surgery. Advantage: results can't be generalized to everyone
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Surveys
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Definition: obtaining information by asking a carefully selected group of individuals a fixed set of questions. Advantage: most practical way to gather data on attitudes, beliefs, and experience of a large number of people, and it's cheap. Disadvantage: subjects may lie, subjects who answer may not represent entire population
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Questionnaire
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give questionnaire sheet to a group of people (less time than interviews)
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Interviews
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asking questions face-to-face, can modify questions BUT watch out for researcher bias. (example: the person asking the questions frowns/smiles at the answers being given.)
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Correlation Study
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Definition: examining relationship between two or more variables Advantage: researcher can see whether variables are related. Disadvantage: "Correlation does not mean causation"
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Correlation
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describing how 2 sets of Data (IV & DV) relate to each other (can be positive, negative, or no correlation)
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Experiment
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Definition: Procedure for testing a hypothesis. Why use an experiment over the other research methods? "cause and effects" Advantage: only research method that can prove "cause and effect" Disadvantage: confounding variable, may not be able to apply what you learn in a lab to the real world
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Milgram experiment
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obedience to authority figures was a series of social psychology experiments conducted by Yale University psychologist Stanley Milgram.
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Statistical Significance
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Whether the results are likely due to the Independent variable (IV) or merely due to chance. -chance is less than 5 in 100 (<.05) -resulting conclusion in not influenced by chance -results that are statistically are considered valid and reliable.
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