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Home Page Social Science World Geography Global Positioning System Quiz 1-MKT 300 - Flashcards

Quiz 1-MKT 300 – Flashcards

Jacoby Flores
7 July 2022
10 test answers

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question
Which of the following best describes a relational orientation?
answer
Firms focus on the lifetime profitability of the customer relationship, not how much money is made during each transaction.
question
Through the promotion element of the marketing mix, marketers attempt to ______ value.
answer
Communicate
question
Which of the following can be said regarding the use of social media in today's global economy?
answer
A big obstacle to the growth of social media is that only around 40 percent of the world's population has access to the internet
question
Which of the following is one of the core practices among value-oriented marketers?
answer
Constantly measuring the benefits that customers receive against the costs of offerings
question
Which marketing-mix element deals specifically with retailing and marketing channel management?
answer
Place
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question
Which of the following marketing-mix variables is involved in the capture of value in the market exchange?
answer
Price
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question
Apple's iPad is an example of which of the following types of marketing offerings?
answer
Goods
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question
The goal of a marketing exchange is that the parties to the transaction be
answer
satisfied
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question
The _______ addresses how a product will be designed, how much it should cost, how it will be promoted, and how it will get consumers.
answer
Marketing plan
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question
Rather than being just a random activity, good marketing requires __________.
answer
thoughtful planning
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Question
What is the right structure for an essay
Answer
A paragraph is a related group of sentences that develops one main idea. Each paragraph in the body of the essay should contain:
  • a topic sentence that states the main or controlling idea
  • supporting sentences to explain and develop the point you’re making
  • evidence from your reading or an example from the subject area that supports your point
  • analysis of the implication/significance/impact of the evidence finished off with a critical conclusion you have drawn from the evidence.