Quiz 1-MKT 300 – Flashcards
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Which of the following best describes a relational orientation?
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Firms focus on the lifetime profitability of the customer relationship, not how much money is made during each transaction.
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Through the promotion element of the marketing mix, marketers attempt to ______ value.
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Communicate
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Which of the following can be said regarding the use of social media in today's global economy?
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A big obstacle to the growth of social media is that only around 40 percent of the world's population has access to the internet
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Which of the following is one of the core practices among value-oriented marketers?
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Constantly measuring the benefits that customers receive against the costs of offerings
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Which marketing-mix element deals specifically with retailing and marketing channel management?
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Place
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Which of the following marketing-mix variables is involved in the capture of value in the market exchange?
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Price
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Apple's iPad is an example of which of the following types of marketing offerings?
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Goods
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The goal of a marketing exchange is that the parties to the transaction be
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satisfied
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The _______ addresses how a product will be designed, how much it should cost, how it will be promoted, and how it will get consumers.
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Marketing plan
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Rather than being just a random activity, good marketing requires __________.
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thoughtful planning
