Puregold Price Club, Inc Essay Example

such as consumer products (canned goods, housewares, toiletries, dry goods, food products, among others) on a wholesale and retail basis.

The Company focuses on two customer segments: retail consumers and resellers. The Company conducts its operations primarily through three retail formats and store brands: hypermarkets, supermarkets and discounters. Approximately, the Company had 156 stores, including 78 hypermarkets, 38 supermarkets, 15 discounters, six S&R and 19 Parco Supermarkets with an aggregate net selling space of 305,143 square meters.The advent of one-stop shopping convenience began in 1998 when Puregold opened its first branch along Shaw Blvd.

in Mandaluyong City. The store offered a wide array of goods from groceries, apparel, household accessories and furniture at very affordable prices. During that time, the one-stop shopping philosophy was still a novel idea to consumers but with the excellent service and quality products it provided, it did not take long for Puregold to make its mark in the retail industry. Today, it has grown into a giant retail chain with more than 50 stores nationwide.Other relevant Informations: * In September 21, 2011 Puregold Price Club, Inc. has its Initial Public Offering and has priced its IPO at P12.

50 per share * In 2012, Puregold Price Club Inc. acquired Parco. Over 19 operating outlets were purchased and converted to Puregold. * Puregold is planning to open more stores in 2012 to upgrade sales growth target.

* In 2012, the shareholders of the retail chain Puregold have approved the merger of the other two operating units into the parent company, consolidating Puregold's supermarket businesses under the publicly listed supermarket operator. * On February, 2013, global investment firm Capital Group Companies (CGC) bought

5.4% total outstanding stock of Puregold.Products and/or ServicesStore Formats Puregold price Club Inc.

has come up with these various store formats as a strategic measure to reach different locations easier especially some distant areas and also to market their name easier. This strategy benefitted Puregold since its cost efficient (especially Puregold Jr.), and they can adjust more to the legal requirements of particular towns/municipalities about construction and environmental restrictions without sacrificing services’ effectiveness and efficiency.