Principles Of Marketing Complete Course Week Essay Example

for another item in the line? Explain how it might accomplish this?

Which items might substitute for another item? Why did you choose that substitute and how might it affect demand? Week 2 Assignments: Learning Reflection; the Four As (450 Words) BUS 330 week 2 (10 Q & A) week 3 week 3 Q 1 Customer Relationship Management Choose a water park or other vacation destination. Create a hypothetical marketing campaign that uses what you've learned about the CRM approach. Describe how you might apply insights about developing long-lasting relationships with customers to retain or reactivate past visitors. You must use the text and at least one additional scholarly source. Eek 3 Q Demographics and Trends Appraise the three trends described by American Demographics as "America the Crowded. " "The Mighty Mature Market," and "The Consumer Kaleidoscope. " Explain how these trends overlap. Select a trend and describe how it has contributed to more than one of these population changes. You must use the text and at least one additional scholarly source Week 3 Assignments Youth-oriented Consumer Economies (600 Words) BUS 330 week 3 (10 Q & A) week 4 IQ Functions of Marketing Management Assume you are the Marketing Manager for Target or another brand.

How would you apply the four functions of the marketing management process in your role? In your answer, identify how a marketing manager might realize when it is time to focus on one function or another. You must use the text and at least one additional scholarly source. Week 4 Q Marketing Plan Imagine you are consulting with a manager of a business that sells cleaning supplies to nursing

homes. Your client wants to develop a marketing plan but has a small budget for marketing his business. How would you show your client the benefits of a marketing plan?

If your client does not agree with your marketing strategy for his business, explain how you would respond and what approach you would use to convince the client the marketing plan can be successful. You must use the text and at least one additional scholarly source. Week 4 Assignments week 5 week 5 IQ Corporate Social Responsibility The BP and Toyota cases concern companies that acted in ways that would clearly cause harm to the public and/or the planet. To do so, individuals at many levels played a part. If you worked in the marketing department of BP or Toyota, explain our department's responsibility related to these issues.