Principles of Marketing 101 Chapter 5- Grewal | Levy 4e – Flashcards
18 test answers
Unlock all answers in this set
Unlock answers 18question
Digital Natives
answer
Also known as Generation Z, people in this group were born into a world that already was full of electronic gadgets and digital technologies, such as the Internet and social networks.
Unlock the answer
question
foreign currency fluctuations
answer
Changes in the value of a country's currency relative to the currency of another country; can influence consumer spending.
Unlock the answer
question
Generation X
answer
Generational cohort of people born between 1965 and 1976.
Unlock the answer
question
Generation Y
answer
Generational cohort of people born between 1977 and 1995; biggest cohort since the original postwar baby boom.
Unlock the answer
question
Generation Z
answer
Also known as the Digital Natives, because people in this group were born into a world that already was full of electronic gadgets and digital technologies, such as the Internet and social networks.
Unlock the answer
question
generational cohort
answer
A group of people of the same generation—typically have similar purchase behaviors because they have shared experiences and are in the same stage of life.
Unlock the answer
question
green marketing
answer
Involves a strategic effort by firms to supply customers with environmentally friendly merchandise.
Unlock the answer
question
greenwashing
answer
Exploiting a consumer by disingenuously marketing products or services as environmentally friendly, with the goal of gaining public approval and sales.
Unlock the answer
question
inflation
answer
Refers to the persistent increase in the prices of goods and services.
Unlock the answer
question
interest rates
answer
These represent the cost of borrowing money.
Unlock the answer
question
macroenvironmental factors
answer
Aspects of the external environment that affect a company's business, such as the culture, demographics, social issues, technological advances, economic situation, and political/regulatory environment.
Unlock the answer
question
Millennials
answer
Consumers born between 1977 and 2000 and the children of the Baby Boomers.
Unlock the answer
question
political/regulatory environment
answer
Comprises political parties, government organizations, and legislation and laws.
Unlock the answer
question
regional culture
answer
The influence of the area within a country in which people live.
Unlock the answer
