Please enter something

Persuasive Speech Test

question

Persuasive speaking
answer

Changing or reinforcing Attitudes Beliefs Values Behaviors
question

Attitudes
answer

Learned Likes & dislikes
question

Beliefs
answer

Perceptions of reality True / False
question

Values
answer

Right / wrong True / false
question

Behaviors
answer

Taking action
question

Motivating Change
answer

Facts, logic and reasoning Feelings and emotions
question

Cognitive consistency
answer

fits or makes sense
question

Cognitive Dissonance
answer

Inconsistency
question

Positive Motivation
answer

Tailor appeal to audience values
question

Negative Motivation
answer

Threat to loved ones
question

Problem – solution organization
answer

– Inform your audience about a problem -Present one or more solutions
question

Statement of Reasons
answer

Build your case through a series of reasons 1. First reason for / against this
question

Comparative advantage
answer

There is / are solutions being tried or considered. -Compare solutions -Showing advantages & disadvantages -Show how your solution is superior
question

Criteria Satisfaction
answer

Identify audiences criteria (audience analysis) -Show how your solution meets criteria -May be used if audience is not in favor of your proposal
question

Refutation Pattern
answer

Your audience has specific objections to your proposal that you have identified. Audience objection #1 a. describe position b. why your solution is better/assumption is wrong
question

Elimination Pattern
answer

– A last resort approach – The audience is not in favor of your idea but there’s nothing else to try 1. We tried this … a. Here’s what happened b. Here’s why it failed
question

Motivated Sequence
answer

– Explain a problem to your audience – Present a solution – Visualize the impact of the solution – Specific action steps 1. Action (intro) 2. Need (a. Problem, b. Significant, c. Enduring) 3. Satisfaction: (a. Specific, b. Viable) 4. Visualization: (a. What will happen if nothing is done? 5. Actions (conclusion) a. Specific actions that need to be taken
question

Tool of Persuasion
answer

Claims and Evidence Credibility Reasoning
question

Claim
answer

Statement presented as a fact. Needs to be supported by good evidence.
question

Examples
answer

-Clarify, reinforce, personalize -Comparison/contrast -Personal experience -Representative example/stories -Demonstration
question

Statistics
answer

-Use with examples -Don’t use too many (people can keep track) -Identify the source -Translate simplify -Round off numbers -Present visually
question

Testimony
answer

-Accurate -Paraphrased fairly -Qualified sources -Identify the source and their credentials
question

Logos
answer

logical appeals claims, evidence, reasoning
question

Pathos
answer

emotional appeals
question

Ethos
answer

your credibility
question

Reasoning
answer

-Make your case -Link your claims and evidence -Logical -Reasonable -Verifiable
question

Bandwagon fallacy
answer

“Winona state students are upset about the smoking ban on campus” Not every student will be upset about this ^
question

Causal Fallacy
answer

“95% of children who have drank milk have gotten cancer.” Everyone who has drank milk, or ate cheese could have gotten cancer.
question

Guilt by Association
answer

“President Obama graduated from the same school that the Unibomber attended. Even back in college he was hanging around radicals.” Does that mean everyone who went to college with the Unibomber is bad too?
question

Circular Reasoning
answer

“You can’t give me a C in my class, I’m an A student.”
question

Either or fallacy
answer

Creates a false dichotomy “To make up the budget deficit we will either have to raise tuition or increase the number of new students” There’s other options they could do to make it up.
question

Red Herring
answer

“The real issue is not why the economy is trudging, but why we don’t allow prayer in the schools” Politicians use this a lot to change subjects. They turn it around
question

Hasty Generalization
answer

“At college, you will make friends that will last your whole life.” Not true for everyone. Making it a generalization
question

Slippery Slope Fallacy
answer

“If we allow this one exception, everyone will want to do it”
question

Ad Hominem Attack
answer

“I don’t care if he is a great surgeon, he’s been divorced four times” Judging someone on something that has nothing to do with the subject
question

Non sequitur fallacy
answer

“He’s a business major, he must like chinese food” Referencing something irrelevant
question

Misplaced Authority Fallacy
answer

“Oprah said she is not getting a flu shot so I’m not going to get one either” Looking to someone for a choice you should make on your own
question

False Equivalency
answer

“Government supported health care will turn the united states into Nazi Germany” Comparing two incredibly different things