MKTG chp 17 – Flashcards
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Retailing
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is defined as the set of business activities that add value to products and services sold to consumers for their personal or family use
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multichannel strategy
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which involves selling in more than one channel
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intensive distribution
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strategy is designed to place products in as many outlets as possible
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exclusive distribution
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policy by granting exclusive geographic territories to one or very few retail customers so no other retailers in the territory can sell a particular brand
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selective distribution
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which relies on a few selected retail customers in a territory to sell products
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conventional supermarket
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is a self-service retail food store offering groceries, meat, and produce with limited sales of nonfood items, such as health and beauty aids and general merchandise
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Stock keeping units (SKUs)
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represents a unique inventory item
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Limited assortment supermarkets or extreme value food retailers
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such as Save-A-Lot and ALDI stock only 2,000 SKUs.15 Rather than carry 20 brands of laundry detergent, limited assortment stores offer one or two brands and sizes, one of which is a store brand
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Supercenters
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are large stores (185,000 square feet) that combine a supermarket with a full-line discount store.
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Warehouse clubs
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are large retailers (100,000-150,000 square feet) that offer a limited and irregular assortment of food and general merchandise, little service, and low prices to the general public and small businesses
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Convenience stores
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provide a limited variety and assortment of merchandise at a convenient location in 3,000-5,000 square foot stores with speedy checkout
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Department stores
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are retailers that carry a broad variety and deep assortment, offer customer services, and organize their stores into distinct departments for displaying merchandise
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Full-line discount stores
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are retailers that offer a broad variety of merchandise, limited service, and low prices
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Specialty stores
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concentrate on a limited number of complementary merchandise categories
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Drugstores
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are specialty stores that concentrate on pharmaceuticals and health and personal grooming merchandise
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Category specialists are big box retailers or category killers
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that offer a narrow but deep assortment of merchandise. Most category specialists use a predominantly self-service approach, but they offer assistance to customers in some areas of the stores
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Extreme value retailers
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are small, full-line discount stores that offer a limited merchandise assortment at very low prices
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Off-price retailers
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offer an inconsistent assortment of brand name merchandise at a significant discount from the manufacturer's suggested retail price (MSRP)
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services retailers
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or firms that primarily sell services rather than merchandise, are a large and growing part of the retail industry
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exclusive co-brand
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is a brand that is developed by a national brand vendor, often in conjunction with a retailer, and is sold exclusively by the retailer
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mobile commerce (M-commerce)
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product and service purchases through mobile devices
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cooperative (co-op) advertising
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It may even help defray the costs of advertising by paying all or a portion of the advertising's production and media costs, an agreement
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share of wallet
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the percentage of the customer's purchases made from that particular retailer
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online chats
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Improve customer service from an electronic channel, many firms offer live , so that customers can click a button at any time and participate in an instant messaging conversation with a customer service representative
