MKTG 2500 Ch. 16 – Flashcards

Unlock all answers in this set

Unlock answers
question
class-action lawsuit was brought against a burger food chain, saying its food contributed to obesity. The suit was dismissed, but critics continue to point out all the health dangers. From this description, it can be concluded that these critics are concerned that the fast food industry is ______________.
answer
selling harmful products
question
a sustainable marketing principle emphasizes building long-run consumer engagement, loyalty, and relationships ______________.
answer
Customer value marketing
question
Lakeland employees get 40 hrs paid leave each year to pursue volunteer projects. The company runs a service day that hosts projects in 25 countries, & supports a nonprofit to get young people into public service for a yr. They could be described as practicing _____________ marketing.
answer
Sense of mission
question
2 major citizen action movements to keep businesses in line are _________________
answer
consumerism and environmentalism
question
innovative marketing most likely involves __________
answer
seeking a real product and marketing improvements
question
critics who assert that the marketing system promotes too much interest in material possessions are likely concerned that the result of successful marketing will be _______________
answer
unsustainable overconsumption
question
people who buy magazines that they like or who opt into email, social media, or mobile marketing programs rarely complain about ads bc they involve products/service interest. This is counter to the claim that marketing system creates __________
answer
cultural pollution
question
nation's poor areas have 30% fewer supermarkets than do affluent areas, As a result, many low-income consumers find themselves _________
answer
in food deserts
question
critics charge that high ads & promotion costs unnecessarily increase retail prices. Marketers most likely respond to this by arguing that advertising ___________
answer
adds value by giving consumers product info
question
__________ marketing calls for socially and environmentally responsible actions that meet the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs
answer
sustainable
question
a common criticism of the marketing system is that intermediaries ______________
answer
mark up prices beyond the value of their services
question
when a company makes marketing decisions by considering consumers wants and interests, the company's requirements, and society's long run interests, is most likely practicing ________ marketing
answer
societal
question
while societal marketing concept considers the future welfare of consumers and the sustainable marketing concept considers future company needs, the strategic planning concept considers both. (T of F)
answer
False
question
some companies intentionally manufacture their products/materials that will break, wear, or rot sooner than they should. This practice is called _____________
answer
planned obsolescence
question
what do most companies today focus on when it comes to protecting the environment?
answer
investing heavily in pollution prevention
Get an explanation on any task
Get unstuck with the help of our AI assistant in seconds
New